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Target Audience
Target audience is who we aim our product at. Our target audience was
mainly teenagers, however, age ranging from 15-25. Within these ages
are the majority of society who listen to or watch most music videos. In
essence, we are trying to appeal to men and women of any ethnicity in
the socio economic range between C1-E which mainly focuses on the
lower social classes. This is because we feel that these sort of people are
most likely to listen to our chosen genre of music rather than the middle
to upper classes who the music may not appeal to as much.
 Initial Audience Research
Initially we carried out audience research mainly through
questionnaires to try and establish which age groups listen to
what kind of music. Once all the data was collected we could
then plot our findings into graphs which look like this;
Sales

Pop
Indie
Rock
Jazz
Here is another example of a graph that we
have used to display our findings. Up the
vertical axis is number of people and the
horizontal axis shows genres.
Audience Feedback
Our audience were shown our video and were then asked to
fill out questionnaires. The questions were mainly based on
the music video however we did use some profiling in order
to find out more about the audience. We have used
demographic profiling ion some feedback using GRASS to
establish things such as Gender, age and social class,
however in other feedback we use methods such as
psychographic profiling.
 How did we plan to appeal to
target audience
Being teenagers ourselves, we found it easy to tune into how
to get across to our target audience. We tried to appeal to
them through displaying actions or practices that they
themselves can relate to such as going out with friends or
getting drunk. I believe the narrative helped us to achieve
this goal as it encapsulates the audience and makes them
want to find out what will happen next.
The initial audience feedback was helpful is establishing how
to get through to our target audience. By reading what they
had written, we could base our video on what the audience
themselves wanted to see. For example, we discovered that
after watching certain videos that had no real narrative or
were random, people in our target audience were un-
interested so we tried to incorporate a consistent narrative
and include scenes which would be fun to watch.