ALL STAR

FABIOLA GARCIA
NATALIA ARELLANO
 HISTORY
 It was in 1908 that the Converse Rubber
Corporation opened for business.
 At first the company only made galoshes and
other work related rubber shoes on a seasonal
basis
 The All Star was to be the first mass produced
basketball shoe in North America. It consisted of
a very thick rubber sole, and a ankle covering
canvas (or sometimes leather) upper. At first sales
were slow. They would rapidly increase a few
years later, thanks to Charles "Chuck" H. Taylor
 Converse dominated the market in the 70's and
80's. Its aggressive advertising and intentionally
placed them as the shoes are everywhere,
according to the popular commercial that
featured Larry Bird and Magic Johnson.
However, things were not going so well: the
emergence of Nike, Reebok and Adidas in the
United States represented a competition for
which the company was not prepared
 Currently there are several carvings and models.
On July 8, 2003 the company accepted an offer
of $ 3.5 billion that Nike offered
 The mark transfer manufacturing operations to
some factories in the Asian continent, but
continued with the spirit that characterizes unique
even be special editions are also for a limited
time which no longer re-produce
 Today the brand has found a niche market located
with alternative type people who use their
variants common.
 May boot and be worn by people with power
Punk, Emo, Goth, Rocker, Metal among others,
this being a shoe truly unique and versatile you
can even customize it to coincide with the DIY
movement, that in dark-colored variants or
related to these subcultures