Save Water

Objective
• To make people realize that water is precious
and we need to save it. Because every drop
counts
Water as “New Currency”
 TVC
• The advertisement begins with a thief running. The thief is holding
something in his hand which is not shown in the first shot. Villagers are
running behind him to catch hold of him while they scream, “ ruk jaa
varna iska anjaam thik nahi hoga. Hum police bulayenge. Tumhe 10 saal ki
jail ho sakti hai”

•  A rich family. Mother-in-law turns to the newly wed daughter-in-law and

says “ bas itna hi laayi apne ghar se”, pointing to five cartons piled in the
background, “ main toh apne time par is se kahin zyada laayi thi”

•  A child is tied with ropes on a chair showing that he has been kidnapped.
The kidnapper calls his father and asks for ransom, “10 dabba bola na toh
10 dabba laane ka, varna tera beta toh gaya,
 
• A traffic policeman catches a young boy for speeding on the highway. The
boy bribes the policeman with an object and says “mere paas itna hi hai,
sorry phir kabhi aisa nahi hoga”

 
• While the voiceover says, “don’t let H2O become the new currency, start
saving water now!” the visuals show the bottles of water in each scene like
the thief running with a bottle of water etc.
Print
Price on Request
 Online
• Facebook
• Homepage of facebook will have a drought-
like look
• If you want the regular page, click here.
• Window opens.
• Everyone is responsible for every drop of
water. Save Water!
• Google
• The ‘O’ of the google logo will have water
droplets dripping from it continuously.
• There will be a tap on top of the ‘O’
• Click on tap.
• The water will stop dripping and a pop up
appears.
• Put a stop - to the Drop!
• Save water!
 Yahoo
• Main page of yahoo-sucked as a water in a
drain
• Pops up again with the tagline
• Don’t let it drain away. Save Water!
Twitter
Water Water everywhere, not a drop to drink!