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BRANDING
BRANDING
BRANDING
1
IT’S IMPACT ON THE CONSUMER PURCHASE
DECISION-MAKING PROCESS
KURT VON MOOS
DECEMBER 2005
EURPOEAN BUSINESS SCHOOL LONDON
http://www.scribd.com/doc/16355275/Thesis-Branding-Its-Impact-on-the-Consumer-Decision-Making-
Process-iTunes-Case-Study-Dec-2005