The Star Publication Sdn Bhd stated their vision is to be a leading media group.

There are
four mission of The Star which is to provide relevant, accurate and reliable information
fairly and objectively, be the voice and conscience of the people, be innovative with their
products and be a caring media group.

The Star, as a media group, is consistently transforming the way news is delivered across all
platforms. By redefining the possibilities of media in print, over the airwaves and on the Internet,
The Star continues to spearhead the digital revolution on the ever-expanding and evolving
frontiers of communication.

The times dictate changes in lifestyles. Keeping up with this evolution, we

continue to constantly explore the possibilities of new media to give our
news greater reach and impact.

As a socially responsible member of the media, The Star continued its efforts to contribute
to the well-being of the community in the year 2009 through regular newspaper articles on
best practices as well as disseminating such information through its new media channels. It
was a year of learning and discovery fraught with challenges for The Star and its readers. It
was also an eventful year that saw numerous achievements in the marketplace, workplace,
and community, as shown by the number of awards the company received.
A myriad of projects and activities were implemented throughout the year as we continued
our effort to reach out to all sectors and communities.

For The Star, corporate responsibility in the marketplace

translates to how the organisation develops, sells and
delivers its products to readers and stakeholders. Through
guidelines set forth by the company’s corporate governance
statement, The Star practices self-regulatory measures in
ensuring that day-to-day decisions are made with the aim of
preserving the company’s reputation as well as keeping the
promise to stakeholders that we will always be a responsible
corporate citizen.
How do we demonstrate this? It has often been said that
Corporate Responsibility is not just about how we use the
money we make but how we made the money.
As a publisher we are ever mindful that our content should
more than meet the stakeholders’ standard for objectivity,
fairness and truthfulness. We endeavour to filter out such
material that may corrupt the minds of our readers and
sow seeds of discord. Sleaze sells but in our marketplace
we are mindful of such content. Constructive engagement,
not harping on the negative, is the order of the day. This
is embodied in our content development and management
values. We have also conscientiously blocked out offensive
stories and advertisements although it is sometimes a tough
choice to make between monetary gain versus values.
We have also endeavoured to keep the retail price of our
publications low especially our magazine for school children,
Kuntum, so as to make it affordable to this group. We believe
that by and large, Malaysian readers are a good judge of
what we hold ourselves to be in the marketplace and we
continue to stay as the dominant number one in readership
and circulation among English dailies.

The supplier-buyer relationship is regularly reviewed and

improved upon to comply with international standards.
Our newsprint suppliers are ISO 14001 certified, while our
present front-page sticker supplier has both ISO 9001 and
ISO 14001 certification.
The continuous support for Malaysian-made products is
further affirmed through our purchase decisions. A large
portion of our newsprint comes from Malaysian Newsprint
Industries, while printing ink is sourced from local factories
that are Sirim and ISO certified.