1. How often do you frequent coffee shops?

How often do you frequent coffee shops? Daily Monthly

Weekly Less than once per month

2. What is your favorite coffee shop? Where is it located?

What is your favorite coffee shop? Where is it located?

3. What do you typically order to drink?

What do you typically order to drink?

4. Do you prefer large, national chain coffee shops or small, privately

owned coffee shops?

Do you prefer large, national chain coffee shops or small, Private, Non-Chain
privately owned coffee shops? National Chain

Why (optional)
*
5. On a scale of 1 - 5 (5 being the highest) how important are the
following qualities to you when choosing a coffee shop?
1 2 3 4 5

Atmosphere

Noise Level

Price

Selection

Quality of Coffee
 1 2 3 4 5

Wi-Fi accessibility

Friendliness of Baristas

6. The fact that a coffee shop served only fair-trade coffee/tea and locally
grown food would influence my decision to go there:

The fact that a coffee shop served only fair-trade coffee/tea It wouldn't
and locally grown food would influence my decision to go there:
Greatly
I don't know what fair-trade coffee/tea is

Somewhat
7. Would a coffee shop that (in addition to coffee) serves gourmet panini
sandwiches and fresh salads appeal to you?

Would a coffee shop that (in addition to coffee) serves gourmet No

panini sandwiches and fresh salads appeal to you? Yes
8. If so, what would be the maximum price you would be willing to pay
for a quality sandwich or salad?

If so, what would be the maximum price you would be willing to $7

pay for a quality sandwich or salad? $4
$8
$5
$9
$6
9. A coffee shop who offered discounts to college students would
encourage me to go.

A coffee shop who offered discounts to college students would False

encourage me to go. True