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    Health Heals' Case Based Test Time 2 Sessions - Marks 60: Read The Case and Answer The Following

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    rohitkalidas
    This document outlines a case-based test involving the brand "Health Heals" with 5 questions. The test will be completed over 2 sessions for a total of 60 marks. Students must research issues to consider before launching the brand in India, develop the brand strategy including positioning and elements, plan the brand launch in Cochin including marketing and communications, plan for brand expansion including extensions and hierarchy, and design brand communications demonstrating key elements.

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    Health Heals' Case Based Test Time 2 Sessions - Marks 60: Read The Case and Answer The Following

    Uploaded by

    rohitkalidas
    13 views1 page
    This document outlines a case-based test involving the brand "Health Heals" with 5 questions. The test will be completed over 2 sessions for a total of 60 marks. Students must research issues to consider before launching the brand in India, develop the brand strategy including positioning and elements, plan the brand launch in Cochin including marketing and communications, plan for brand expansion including extensions and hierarchy, and design brand communications demonstrating key elements.

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    Health Heals - CBBE

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    This document outlines a case-based test involving the brand "Health Heals" with 5 questions. The test will be completed over 2 sessions for a total of 60 marks. Students must research issues to consider before launching the brand in India, develop the brand strategy including positioning and elements, plan the brand launch in Cochin including marketing and communications, plan for brand expansion including extensions and hierarchy, and design brand communications demonstrating key elements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    13 views1 page

    Health Heals' Case Based Test Time 2 Sessions - Marks 60: Read The Case and Answer The Following

    Uploaded by

    rohitkalidas
    This document outlines a case-based test involving the brand "Health Heals" with 5 questions. The test will be completed over 2 sessions for a total of 60 marks. Students must research issues to consider before launching the brand in India, develop the brand strategy including positioning and elements, plan the brand launch in Cochin including marketing and communications, plan for brand expansion including extensions and hierarchy, and design brand communications demonstrating key elements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    ‘Health Heals’ Case based Test

    Time 2 sessions – Marks 60

    Read the Case and answer the following.

    1. Research before launching the brand in India. Give a broad


    list of issues you will check out.
    2. Develop the brand Health Heals for India.
    a. Brand positioning
    b. Brand elements
    c. Secondary associations
    3. Plan to launch the brand in Cochin
    a. CBBE based marketing plan
    b. And communication plan
    4. Plan the Brand expansion
    a. Brand matrix showing Line extensions, and Category
    extensions
    b. Brand hierarchy
    c. Portfolio roles
    5. Design 3 piece of communication to show the key brand
    elements and their arrangements and spacing.
    a. The family brand
    b. The extension
    c. Secondary association

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