Selection: I select Nishat Mills Ltd. Feroz pur road, Lahore.

Appointment: I managed to get appointment after two to three calls.

Meeting: I managed to meet with the Miss Rushda Hayyiat a marketing

department personal.

I managed to visit the Nishat Mills Ltd, located at Feroz purr road and had a
twenty five minutes discussion with a marketing personal during discussion she
give a brief view about the current situation of the firm and specially told about
the performance of the marketing department and its achievements.

After the discussion I used to identify the following problem and then try to relate
this with marketing research the problem is given as under.

Problem:

Why the element of motivation is decreasing day by day while having

standardization in all the fields of firm than any other firm in Pakistan?

She also give me a manual having detail about the activities done for the welfare
and motivation of the employees and in manual the details of the heavy budget
also been mentioned for this purpose but the problem is been still sustaining.

Solution:

This problem can easily and fruitfully addressed through marketing research
approach by using the whole process of marketing research starting from the
problem identification and end by preparing the report.