Executive Summary

Overview:
Satin Feather Fashion Studio is an upscale women's clothing boutique that will open in July
this year. Satin Feather's clothing selections and exclusive personal style services, which
include a detailed Style Assessment, will ensure that our customers are well dressed. Satin
Feather fashion studio is a woman-owned business currently organized on a partnership basis.

Clothing for stylish women:

Satin Feather will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel,
accessories and cosmetics for women. The customer is a busy professional woman who lives
in Anna Nagar and around the area with a household income over Rs50000 a month. She
enjoys the boutique fashions and wants a place where she can go to get services that meet her
busy lifestyle.

Product :
Satin feather fashion studio will carry Ready-to-Wear (RTW) designer diffusion lines and
casual/contemporary apparel , accessories and cosmetics for women. The apparels are mainly
collected from the following top designers in india.

 Ritu kumar
 Rohit bal
 Neeta lulla
 Tarun tahiliani

Satin feather is exclusively for teen girls and women. And it has collection of accessories
from the following brands

 ToniQ
 Ginger
 Sarah’s accessories
 Esttele
 Viola
 Fossil
 Fast track
 Guess
 Calvin klein
 Diesel
And even cosmetics are available from the following brands

 Loreal
 Oriflame
 Chambor
 Revlon
 Lakme

apparels
dress
tops
T-shirts
jackets
formal shirts
jeans
accessories
neck chain
bracelets
bangles
hair accessories
rings
slippers
handbags
anklets
scarves & stoles
coolers
ear rings
caps,hats and belts
cosmetics
eye care
lip care
skin care
nail care
hair care

Price:
Most of the women say’s "When I really want something, price is no object." So at satin
feather fashion studio, we are very committed to bringing high quality clothing to women and
the prices will reflect a range of mid-to-high pricing. Average price points will be around
1200. To maintain profit margins of x%, satin feather will negotiate and focus on obtaining
an average x% retail markup for all merchandise classifications.
Location:
Satin feather fashion studio will be located in Anna nagar . A significant proportion of the
target market lives in and around this area. Satin feather fashion studio will work with the
local merchants association as well as local publications to generate PR and shopping in the
neighborhood. Satin feather fashion studio also attract women from throughout other few
women who come to Anna nagar from out of town to shop.

Promotion:
Because Satin Feather fashion studio is based in the Anna Nagar area, print ad will be given in Anna
Nagar Times.As word-of-mouth have proven effective for retail boutiques of Satin Feather fashion
studio nature, will implement these strategies at the beginning of operations.
And even Banners will be placed in the hot spot of the city(Nungabakam,Mylapore,T nagar).
Print ads will be given in news papers(Hindu,Deccan cronical). And also Radio ads in Radio Mirchy,
Radio City, Suryan FM.