Worldwide Marketplace

KARTHICK KG
ARIEF FAHMIE
1½ Years
£200,000 turnover in the Ist year
1500 customers
£20,000 exports to Canada
3 employees
Products:
Basket Liners – look of natural green moss
Pot-Topper – suppress weeds
CHALLENGES

New Product New Market

100% Bio- Niche market

Degradable and Other
& Products/uses
100% Renewable for the other 6
months
Artificial Moss
PRODUCT ANALYSIS

 Functions of the backing

Non Bio-Degradable
sheet: Woven
 StrengthPolyethylene
/ stability
 Drain excess
Reduced water
the Sheet Thickness to Half
 Cost
2
M/ eci r P

Current NonWoven BioDegradable

Polyethylene
More Hurdles:

Can we run it in the current production line

?

• Positive feed
• Extra unwinding mechanism
 MARKET ANALYSIS

• Australia & New Zealand

• Other environmentally aware European
Countries
 Export Package:

• 7 Australian distributors
• 8 New Zealand distributors
• Customs guide to Import/Export
AU:
• Key Industry Statistics – IBIS World
• Tariff Concession Order (TCO) – 3% duty
• Commercial posts in Australia
UK:
• Overseas Market Introduction Service (OMIS) -3 Levels
• Passport to Export Success - UKTI
• Export Market Research Scheme
• Supplier Credit Financing - ECGD (Exports Credit Guarantee
Department)
CONCLUSION

 New Product :
100 % Bio-degradable
&
100 %
Renewable
 New Market :
Australia
&
New Zealand
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