 Introduction to Company

 Brief Note on the Company

 VISION & MISSION:

 Human Resource Management

 Manufacturing Process

 Products of company

 Packing Details

 Channel of Distribution

 Findings & Suggestions

 Conclusion

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 Introduction to Company

"Karnataka Soaps and Detergents Ltd." is a public sector undertaking

(wholly owned by Karnataka Govt.) engaged in manufacturing of soaps, detergents
and extraction of sandal oil. It also manufactures sterile acid, glycerin, agarbattis
and sandal talc.

At first the factory was started in a small unit near (Yeshwathpur Bangalore.
In 1957 which consisted of 8 acres. Later the factory was shifted to Rajajinagar
industrial area, Bangalore that consisted the land area of 40 acres. The factory was
built up with huge resources for the quality of its soap sandal wood oil. The brand
name of be company "Mysore Sandal Soap" was kept because the company KS &
DL was established by Mysore Maharaja.

The "Mysore Sandal Soap" is the oldest soap in India. "Mysore Sandal
Soap" is the only soap that contains the sandal powder in it. "Mysore Sandal Soap"
is also called as "NATURAL SANDAL SOAP".
"Mysore Sandal Soap" is the best soap anywhere in the world. Today in the Indian
market "Mysore Sandal Soap" is the number one ''NATURAL SANDAL SOAP".
It is also known as "FRAGRANT AMBASSADOR OF INDIA". The seed for the
sandalwood was sown in 1912 World war with rupees of 4.5 million invested in
the machinery part.

KS&DL produces sandal oil, which produces nearly 75% of the world's
sandal oil. KS&DL is having even detergent plan with a sulphur plant to produce
acid slurry plant for spray drying the detergent cakes and powder and a sintex plant
for detergent cakes and bar.
KS&DL produce fatty acid of 6000 tonnes of capacity where oil and fats
under go splitting and refining process.

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 KS&DL is having a capacity of 26000 tonnes per annum. Soap making it
one of the largest production plants in the country. KS&DL has flexibility to
process up to 10 varieties of soaps simultaneously. KS&DL is having two sandal
factories in Shimoga and Mysore, which produces 75% of the world's sandal oil.
KS & DL had its plant in Bangalore, which produces soaps, toilet soaps,
detergents and detergent powder and fatty acids are manufactured. In Shimoga
plant, they manufacture "MYSORE TALCUM POWDER" and "MYSORE
INCENCE AGARBATHIES".
KS & DL was incorporated in July 1980 and look over the rest while
undertaking of Government soap factory and sandal wood oil factory of Mysore
and Shimoga, The assets and liabilities of the department undertaking were taken
by the company on -1/10/1980 for ration of Rs. 27.07 crores out of this 12.13
crores was equity share capital and 19.94 crores was treated as loan from the Govt.
The company was initially having capacity of M.F.D. 6000 tonnes of soaps, 1000
tonnes of detergents, 72 mts of sandal wood oil, Mysore and 42 mts of sandal
wood oil at Shimoga. In 1981-82 the company added the fatty acid plant at a total
cost of 18 lakhs & in order to have an oil processing capacity of 1000 mts p .a.

In the year 1983-84 the company on a major expansion by commissioning a

toilet soap plant of 20000 mts p.a. at a total cost from IDBI, IFCI and ICICI.

At first the KS & DL name was "GOVERNMENT SOAP FACTORY" later

it was changed as "KARNATAKA SOAPS AND DETERGENTS LIMITED".

MSIL: The Mysore sales international Limited was the sole selling agent of
our products and there was a mismatch between production and marketing. In
order to have integration the marketing of the product was taken over by the direct
marketing in June 1983.

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 Brief Note on the Company

"Company is basically a Government sector. The main motto of the industry

is to serve the national economy and to self-reliance".

KS&DL products are available at affordable price to medium and rich

people. It is selling product of good quality. They are mainly concentrating to
maintain blend loyalty to its customers.

In the early 20th century, the Mysore Kingdom in India was one of the
largest producers of sandalwood in the world. It was also one of the major
exporters of the wood, most of which was exported to Europe. During the First
World War, large reserves of sandalwood were left over because they could not be
exported due to the war. In order to make good use of these reserves, Nalvadi
Krishnaraja Wodeyar, the king of Mysore took the advice of his diwan, Sir M.
Visweshwaraiah and established the Government Soap Factory in Bangalore. This
factory, which was set up in 1916, started manufacturing soaps under the brand-
name Mysore sandal soap using sandalwood oil as the main ingredient. A factory
to distill sandalwood oil from the wood was set up at Mysore in the same year. In
1944, another sandalwood oil factory was set up at Shimoga. After the unification
of Karnataka, these factories came under the jurisdiction of the Government of
Karnataka. In 1980, the Government decided to merge these factories and
incorporate them under a company named Karnataka Soaps and Detergents
Limited. Sharabha, a mythological creature having a body of a lion and the head of
an elephant, was chosen as the logo of the company. This was because the creature
represents the combined virtues of wisdom, courage and strength and symbolizes
the company's philosophy. The company has since diversified and manufactures
incense sticks, talcum powder and detergents; apart from soaps.

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 By looking back at the history of KS & DL, it was found that the First
World War, did a lot more than raising the dust in India. It dropped the blanket of
gloom business and trading the sandalwood, that earlier went to Europe and then to
other new destinations. It is only by the inspiration of the Maharaja of Mysore the
Late Jayachamarajendra Wodeyar, who turned the threat into the opportunity by
sowing seeds of KS&DL. The new sandalwood factory in the outskirts of the koti
forest near Mangalore. The project took shape with the engineering skills and
expertise of a high Icvd team comprising Sir. M.Vishweshwaraiah, Prof. Watson
and Dr. Suborough.
On 1 st October 1980 the Government Soap factory a public sector industry
was renamed as Karnataka soaps and detergents Ltd". and registered as public
limited company.

With an experience of over 89 years in the industry, KSDL is a true inheritor

of the India's golden legacy. The company is, today, one of the largest producers of
sandal soap, including sandalwood oil in the world with an annual turnover of Rs.
125crores.

In fact, Mysore Sandal Soap, a brand product, manufactured by KSDL, has

been manufactured since 1916 when the king of Mysore set up the Government
Soap Factory in Bangalore. Since then there is no looking back and the company
has been able to live upto its name even today, with the emergence of so many
toilet soaps and detergents in the market. Situated in Bangalore, the company is
equipped with sophisticated infrastructural facilities for production of toilet soaps
and detergents. With an installed capacity of 26,000 tonnes, the soap plant has one

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of the largest production facilities in the country. Based on state-of-the-art
technology, our soap flexibility has a unique facility to process as many as 10
different varieties of soaps simultaneously. Till March 2006, our most famous
product, Mysore Sandal soap held a 6500 tonne share among the 450 thousand
tonnes of soap manufactured and marketed annually in India.

Karnataka Soaps & Detergents Limited (KSDL) is one of the leaders

amongst manufacturers and suppliers of quality toilet soaps, detergents, incense
sticks and talcum powder. The company offers its products in a variety of
specifications, such as fragrances, characteristics and properties to satisfy its most
demanding clients the world across. Driven by the belief that quality and
innovation begets leadership, the group is committed to provide superior quality
products and excellent customer service to offer maximum satisfaction to its
clients.

KSDL's Emblem is a mythological creation from the Puranas - Sharabha is

illustrated as the body of a lion with the head of an elephant. The creature
embodies the combined virtues of wisdom, courage & strength and was adopted as
the official emblem of company to symbolize its philosophy.

Mysore Sandal soap held a 6500 tonne share among the 450 thousand tonnes
of soap produced and marketed annually in India.The KSDL's soap factory in
Bangalore that manufactures the Mysore Sandal Soap is one of the largest of its
kind in India having an installed capacity to produce 26,000 tonnes of soap per
annum. KSDL had sales of Rs 1.15 billion (about $ 28.75 million) in the year
2004-2005 with the Mysore Sandal Soap having an average monthly sale of about
Rs. 75 million ($ 1.87 million). Traditionally, the soap has not been marketed in a
high profile manner and only during the year 2006, M. S. Dhoni, the Indian

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cricketer was selected as the first brand ambassador of the Mysore Sandal soap.
Other marketing strategies being employed to market this soap include a scheme
where the distributors who meet the targeted sales could enter a lucky draw where
they could win silver or gold coins. About 85% of the sales of this soap are from
the South Indian states of Karnataka, Andhra Pradesh and Tamil Nadu. Majority of
the users of this soap are above forty years of age and it is yet to gain more
acceptance by the youth in India. Apart from the regular, Mysore Sandal Soap,
KSDL has also introduced the Mysore Sandal baby soap to target this share of the
market. However, KSDL is facing issues like shortage of sandalwood which has
resulted in the company using only 25% of the manufacturing capacity of its
factory leading to a lesser production of soaps. The main reason for this is the
depletion of sandalwood reserves in the state of Karnataka.

Board of Directors
Shivanand Naik – Chairman
B.H.Anil Kumar – Managing Director
Dr. Vishal – Director
Sri D.V. Prasad – Director
B.G. Nandakumar – Director
Dr. S. Chandrasekaran – Director
Dr. Mitheleshwarjha – Director

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Share Holders:
Governor Of Karnataka - 318215 Shares
Sri B.H.Anil Kumar (Managing Director) - 02 Shares
Sri B.S.Ramprasad (Addl. Secretary to Government) - 01 Share
M.S.Ganapathy (Dy. Secretary to Govt) - 01 Share
Smt.L.RajeswariUnder Secretary (Commerce &Industries Department) - 01 Share
Sri Sundarraj Gupta (Deputy Secretary to Government) - 01 Share

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Duties of the Departments

Accounts & Finance Department:

 Periodical returns i.e. Provident Funds Annual Returns, ESI Half yearly
returns, Income Tax Annual Returns, Tax Audit Reports, Cost Audit
Reports, Annual Report, TDS Returns, and Monthly VAT returns, etc.

 Under Companies Act, the following documents/returns are being filed

before the Registrar of Companies: Form 32 & Annual Returns.

HR Department
 Maintenance of documents i.e. periodical returns submitted to Employment
Exchange
 Maintenance of documents in respect of SC/ST employees
 Maintenance of documents in respect of Backward Classes and Minorities
 Maintenance of documents in respect of Women’s Grievance Redressal
Committee
 Maintaining Circulars files
 Leave Registers.
 Stores & House Keeping
 Personal files of all employees
 Performance Appraisal of each employee
 Property Returns
 Maintenance of documents relating to court cases and enquiry proceedings
and related matters

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  Maintenance of Truce Agreement Files
 Maintenance of Agreement Files relating to Security Agencies and House
Keeping
 Training Documents

Marketing Department:
 Customer Complaint Register.
 Customer Feed Back Register.
 Maintenance of monthly sales details of all Branches.
 Maintenance of Rental Agreements of the Branches.
 Maintaining Documentation in connection with Consignment Sales.
 Maintenance of Documents in connection with Registration of Branches
under Shops and
 Establishment Act.
 Approved Price list document.
 Details of various schemes currently operated.
 Sales Day Book.
 Stock Ledger.
 Consignment Memos.

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 VISION:

 Keeping place with globalization, global trends and the states policy for
using technology in every aspect of government.
 Ensuring global persons of Mysore sandal products while leveraging its
unique strengths to take advantage of current tech scenario by intelligent by
selective diversification.
 Secure all assistance and prime status for government of India.
 Further, ensure Karnataka pre-eminent status as a proponent and provider of
tech services to the world, nation, other states, public and private sector.

MISSION:

 To serve the national economy

 To attain self-reliance
 To promote uphold its image as marks of traditional products
 To promote purity and quality products and thus enhance age hold charm.
 To maintain the brand loyalty of its customers.

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 Human Resource Management

Human resource is a valuable asset of the organization; KS&DL provides

various facilities in the company.

Welfare Measures:

 HOUSE RENT ALLOWANCE

 CANTEEN FACILITY
 MEDICAL FACILITIES
 EDUCATION ADVANCE
 FESTIVAL ADVANCE
 ATTENDANCE BONUS
 FIRST AID ALLOWANCE
 PROVIDENT FUND
 EMPLOYEE PENSION FUND
 INCREMENTSDRINKING WATER
 MOMENTO TO RETIRING EMPLOYEES
 CULTURAL ACTIVITIES
 LEAVE FACILITIES

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 Manufacturing Process

Soap Boiling
In the first step, melted fats are placed in the kettle, and caustic soda solution
is added gradually. The whole mass is then boiled with open steam from perforated
coils within the kettle. The saponification reaction now takes place; the mass
gradually thickens or emulsifies as the caustic soda reacts with the fat to produce
both soap and glycerin.

Soap Drying
In the cold method, a fat and oil mixture, often containing a high percentage
of coconut or palm-kernel oil, is mixed with the alkali solution. Slightly less alkali
is used than theoretically required in order to leave a small amount of unsaponified
fat or oil as a super fatting agent in the finished soap.

Milling
Device that rotates a circular tool that has a number of cutting edges
symmetrically arranged about its axis; the work piece is commonly held in a vise
or similar device clamped to a table that can move in three perpendicular directions

Cutting
In this stage, soap is cut into required shape and quantity or weight
prescribed by the company.

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Packing
This stage is final stage of the production activity, this stage comprises
protecting the quality of the soap in any sort of climatic conditions, and company
has unique package system for the different soaps.

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 Products of company
Toilet soaps

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Detergents

Talcum Powders

Sandal wood oil

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Liquid Soap

Incense sticks

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Mysore Sandal Soap
The oil of Sandalwood recommended in ancient ayurvedic texts for skin care, has
excellent antiseptic properties and soothes prickly heat and other skin rashes too.
The reason why they are used the world over for nourishing and softening the skin.
Ingredients:– Sodium Palmate, Sodium Palm Kernelate, Sodium hydroxide,
Sodium chloride, water, Titanium dioxide, Tetra Sodium, EDTA, Perfume and Cos
colours.

Mysore Sandal Classic Soap

The only soap of its kind with the careful blending of glycerin and pure
sandalwood oil, to moisturize and nourish the skin.

Mysore Sandal Rose Soap

The dew drop freshness of just plucked roses captured in soap form, to give a
feeling of a shower with rose petals.
Ingredients:- Super max grade talc, Titanium Dioxide, Tetra sodium, Rose
Perfume, Cos colour and silicon.

Mysore Sandal Herbal Care

Mysore Sandal Herbal care is a formulation of 1g essential oils and herbal
frgrances, with neem extracts.The Scents of the 1g herbs which include Basil,
Citronella,Clove,Eucalyptes,Geranium,Palmrosa, Rosemary and Ylang Ylang.

Carbolic Soap
Mysore Carbolic Soap is made from pure vegetable oils & mild Anti-septic,
disinfectant ingredients to give the soap users a pleasant and fresh feeling all day
long.
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Wave Turmeric Soap, Lavender Soap & Jasmine Soap

Mysore Sandal Baby Soap

The lather of love and gifts of nature, this soap is enriched with natural oils of
sandalwood & almond oil to provide the tenders of care for baby’s delicate skin.
Ingredients:- Sodium palmitate, Stearate, Oleat & Laurate, Water, Glycerine,
Sodium chloride, Titanium Dioxide, Tetra sodium EDTA, Sandalwood oil,
Perfume and Almond oil.

Mysore Sandal Gold Soap

The glamorous entrant to the sandal family, the result of intensive research by the
Company to bring out the best soap in the country with pure sandalwood oil,
almond oil and moisturizer. For more who always look for the very best.
Ingredients:- Sodium palmitate, Stearate, Oleate & Laurate, Water, Glycerine,
Sodium chloride, Titanium Dioxide, Tetra sodium EDTA, Colour, Almond oil,
Lanolin, Sandalwood oil & Perfume.

Mysore Sandalwood Oil

Sandalwood oil has therapeutic and beauty enhancing properties which were
recognized and have found mention in our epics and ancient texts like the 'Nirukta'
(a Vedic commentary of 5 BC), Patatanjali's 'Mahabhasya'(100 BC), Kautilya's
"Arthashastra"(200 BC) and in the Ramayana and Mahabharata.

Wave Herbal Wash

Wave Herbal hygiene gentle hand wash is enriched with an effective blend of 19
natural essentail oil viz. Basil, Cedarwood, Citronella, Clove, Coleus, Eucalyptus,

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Geranium, Guaicwood, Lavendin, Lemongrass, Mentha Citrata, Nutmeg, Orange,
Patchouli, Pine, Palmrose, Petitgrain, Rosemary, Ylang Ylang and Neem extract in
the concept of aroma therapy. Wave Herbal Hygiene gentle hand wash lathers
smoothly over your skin, cleans, moisturizes and leaves your skin fresh and
healthy with its fragrance.

Mysore Detergent Powder & Mysore Detergent Cake

High quality detergents with well balanced formulation of active matters and other
builders.

Mysore Sandal Talc

Extension of sandal goodness to body talcs. The only Talcum powder containing
pure natural sandalwood oil, Rich in cooling and healing qualities. In convenient
and pretty packs. Keeps one fresh and fragrant all day long.

Mysore Sandal Baby Talc

Mysore Sandal Baby powder nourishes and protects your baby’s skin.
Created using the world’s purest sandalwood oil and almond oil. It keeps your
baby dry and fragrant thus lessening the chances of a nappy rash.

Incense Sticks
Agarbathis are an essential part of all auspicious occasions, spreading a divine
fragrance that calms the mind and lifts the spirits. KSDL’s agarbathi portfolio
includes the inimitable collection of typical fragrances. Every Agarbathi is hand-
rolled to perfection. Using a traditionally blended paste made from the best
ingredients to provide a soothing fragrance throughout the day.

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  Mysore Sandal Premium – with more powerful sandal fragrance.
 Mysore Sandal Regular – with the exotic fragrance of pure Sandalwood oil.
 Mysore Rose – with the essential oil of rose.
 Mysore Jasmine – with the fragrance closes to Jasmine flowers.

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 Packing Details
Soaps

Sl NO. Items Net weight

1 Mysore Sandal Soap 75 gm

2 Mysore Sandal Gold 126 gm

3 Mysore Sandal Classic 75 gm

4 Mysore Sandal Jasmine 150 gm

5 Mysore Rose 100 gm

6 Mysore Sandal Special 75 gm

7 Sandal guest Tablet(trio) 150 gm

8 Gift box 6 in 1 150 gm

9 Mysore Jasmine 100gm

10 Mysore Rose 100 gm

11 Mysore Carbolic Soap 150 gm

12 Mysore Sandal baby Soap 75 gm

13 Herbal care 100 gm

14 Mysore Gold 6 in 1 150 gm

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Sandal Wood & Oil

1 Sandal Wood 150 gm

2 Sandal Oil 100 ML

Detergent

1 Mysore detergent Bar 250 gm

2 Mysore Detergent Cake 250 gm

3 Mysore Detergent Powder 1 Kg

4 Mysore Detergent Powder 500 gm

5 Mysore Dish Bar 200 gm

400 gm

Talcum Powder

1 Mysore Sandal Talc 50 gm

2 Mysore Sandal Baby Powder 400 gm

Air Fresheners

1 Fresh Mate 100 ML

2 Petal Fresh 100 ML

Agarbathis

1 Rose/Jasmine Dix 50 sticks

2 Sandal Packet 50 sticks

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 3 Mysore Sandal Premium 50 sticks

4 Nagachampa 50 sticks

5 Parijatha 50 sticks

6 Suprabatha 50 sticks

7 Bodhisatwa 50 sticks

8 Sir. M. V. 100 100 sticks

9 Meditation 50 sticks

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 Channel of Distribution

Company

Centralized Finished Goods Stores

Redistributing Stockiest

Wholesalers

Retailers

End Consumer

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 Findings:

 Company is well equipped

 Good fragrance spread allover the Campus
 High Manufacturing Cost
 Company manufacture majorly, premium Brands

Suggestions

 Can improve the market share

 Need to penetrate rural markets
 Can adopt proper work force
 Can have better Ad Campaigns

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 Conclusion

We the students are very thankful to the industry “KARNATAKA SOAPS

& Detergents limited”. We are very much thankful to Mr. NARAYAN SWAMY

Training department. I the student of Pragathi Independent College of Management

and Science dedicate this project to my lecturers Mr. RAMCHANDRA REDDY

Sir & Mr. RAJATH Sir, who gave a great helping hand and co-operated with us

all the way to our small effort.

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