ABS BEVERAGES

PVT. LTD.
SUMMER TRAINING
PRESENTATION
TOPIC
EFFECTIVE DISTRIBUTION
SYSTEM &CUSTOMER
SATISFACTION
 COMPANY PROFILE
YEAR OF ESTABLISMENT :2002
MANAGING DIRECTOR :DR.SUKESH RAJAN
TURN OVER :10 MILION
NO OF EMPLOYEES :102
BUSINESS NATURE :MANUFACTURER
BUSINESS AREA :NORTH INDIA
CORPORATE OFFICE :1ST FLOOR,PRIME PLAZA MUNSI PULIA INDIRA N
LUCKNOW.
VISION & MISSION

 VISION -: WE WANT TO BECOME A

BRAND NAME IN 2012 IN BEVERAGES
SECTOR.

 MISSION -: OUR COMPANY HAS A

MISSION TO PROVIDE A QUALITY
PRODUCT TO ALL OVER INDIA & IN
ABROAD.
OBJECTIVES

 TO COVER ALL OVER LUCKNOW

ALONG UP AND INDIA.
GOAL

 COMPETE THE ALL LOCAL AND

BRAND NAMES OF LUCKNOW ALONG
WITH ITS SURROUNDINGS MARKET
IN THIS YEAR.
MARKETING &
COMMERCIAL ASPECTS
 THE COMPANY HAS WELL ESTABLISH
CUSTOMER BASE,HIGELY QUALIFIED
SALES TEAM AND A PROPER SYSTEM OF
ORGANIZATION.

 COMPANY WORKS ON DISTRIBUTION

CHANNEL.PRESENTELY OUR MARKETING
NETWORK IS IN THE MARKET OF ALL U.P.
U.K M.P,BIHAR & NCR
OUR PRODUCT RANGE
 BEVERAGES PRODUCT -:

 PACKAGED DRINKING WATER

 SODA

 NIMBU PANI

 ORANGE JUICE

 FOOD PRODUCT:
 BASEN

 SATTU

 NUTRILLA

 TEA

 ATTA

 MAIDA

 DALIA

 SALT

 HEENG

 CHIPS

 NAMKEEN

 SNACKS
DISTRIBUTION
CHANNELS:
 C&F
 DISTRIBUTOR
 DEALER
 SUB DEALER
 RETAILERS
 END CUSTOMER
RESEARCH METHODOLOGY

 FOR THESE RESEARCH PROJECT TWO TYPES OF DATA HAS BEEN USE.

 PRIMARY DATA

 PRIMARY DATA ARE THOSE ,WHICH ARE COLLECTED FOR THE FIRST TIME AND
THOSE ORIGINAL IN CHARACTER.

 PRIMARY DATA ARE BEEN COLLECTED IN MARKET BY TWO BASIC METHODS:

 QUESTIONNIAR

 OBSERVATION

 SECONDARY DATA

 SECONDARY DATA ARE THOSE WHICH HAVE ALREADY COLLECTED BY SOME OTHER
PERSON AND WHICH HAVE BEEN PASSED THROUGH THE STATISTICAL MACHINE AT
LEAST ONCE.
FINDINGS

 THE ABS BEVERAGES MAY INCREASE THEIR POSOTION BY

PROVIDING GOOD QUALITY OF PRODUCTS IN U.P.

 THE NO. OF OUTLETS ARE MORE THEN OTHER COMPANY’S WHO

DEALS IN PACKAGED DRINKING WATER.

 THE DISRIBUTION IS NOT PROPER.

 IN SOME AREA A.B.S. ENJOYING MONOPOLY AND SOME WHERE

MEET WITH LARGE NO. OF COMPETITORS.

 COMPANY DOES NOT PROVIDE SCHEMES PROPERLY

 .
 TOTAL SALE OF A.B.S. IS MORE THEN OTHER LOCAL PRODUCTS .
SUGGESTION REGARDING
IMPROVEMENT
 B.D.M. NEEDS TO PERSONALLY CONTACT WITH
RETAILERS WHO HELP IN KNOWING THE
ACTIVITIES OF DISTRIBUTORS AS WELL AS HELP
IN PROMOTING THE BUSINESS.

 IT SHOULD FOCUS ITS ATTENTION TO THE

UNTAPPED MARKET WHERE IT CAN
COSIDERABLE INCREASE ITS MARKET SHARE.

 MODEL HOUSE,LUCKNOW DITRIBUTOR NEEDS TO

CHACKED AND HIS ACTIVITIES SHOULD BE
FOLLOWED.
Conclusion
 Abs is superior brand than other local
packeged drinking water in lucknow.

 Conjumption of abs is much more than

other local brand.

 The figure shows that abs market share

is increasing.
 THANK’S