Fashion Trends in Indian youth

Objective: To gauge the fashion trends among the Indian youth and to analyze people’s clothing
preferences.

Name of the participant: ___________ [participant’s name]

Age: ____________________________

Occupation: ______________________

1. Fashion to you is:

1. Looking cool and hip
2. Looking sober and classy
3. Going with the current trends
4. A way to express my inner self
2. How would you describe your style?

Vintage

Sporty

Casual

Feminine

Trendy

Classic

3. Your favorite fabric

1. Cotton
2. Khadi
3. Lycra
4. Denim
5. Silk
6. Linen
7. Other: (please specify)    _____________________________
4. Your favorite colors to wear? (category)
Black
Grey
White
Blue
Yellow
Red
Orange
 Pink
Purple
Green
Brown Cream other

5. Your favorite brand

Wills
Levies
Nike
Adidas
Pepe
Others (Please specify)

6. What is the fashion style you like the most? (you can choose more than one option)
 Indian
 Western
 Indo western
 Bohemian (Mix and Match)

2. Where do you find the latest fashion trends?

Internet

Magazine

Friends and relatives

Mall
TV Shows

Advertisements
Movies

Newspaper

Other

7. Do you also buy accessories, shoes and make up matching up to your clothes?
(Preference list)

Yes always

Quite often
 Occasionally

Not much

Hardly ever

8. Do you buy clothes considering your body shape?

Yes / No
9. Have you ever bought clothes out of impulse and later regretted?

Yes / No

10. How often do you shop for clothes?

Weekly

Fortnightly

Monthly

Semiannually

During festivals/ occasions

11. How much do you spend monthly, on yourselves while buying clothes?

Below 1K 1K to 3K 3K to 5K 5K and above

12. Are you influenced by fashion trends of celebrities/ models?

Always!!

Quite often

Sometimes

Not much

No never!!

13. Who is your fashion icon?

14. Which are the places you buy most of the clothes from?
1. Super markets and shopping malls (Range)
 2. Designer boutiques
3. Branded retail outlets
4. Seasonal Sales and exhibitions
5. Flea Markets

15. Agree or disagree: I am always ready to try out new styles.