NOKIA

Submitted to:
Prof. Rohita Dwivedi
Presented by:
Aashka Shah
Pratyancha Suryavanshi
Rushabh Turakhia
Sayal Prajapati
Tanvi Nahar
 History

• Founders : Fredrik Idestam , Leo Mechelin.

• Established in Finland. (1865)
• (1865-1967) : wood pulp mill, merger with cable
Co. and rubber firm
• (1968-1991) : moved to mobile manufacturing.
• (1992-1999) : mobile revolution.
 Vision and Mission

Vision:
• A world where everyone can be connected. Our
vision is to ensure that 5 billion people are always
connected at any given point and to achieve more
network traffic.
Mission:
• In a world where everyone can be connected we take
every human approach to technology.
 About Nokia

• Nokia is a public limited liability company

• Nokia's products were exported first to Russia and
then to the UK and France.
• Sales in 150 countries
• Net Profit: Rs.54187.15 millions.
• Employees : 1,29,749 (till June 30, 2010)
• Global annual revenue: Rs.2492.60 billions
• Global device market share: 33% (Quarter 2 -2010).
 Products & Services

• Mobile Phones
• Smart Phones
• Mobile Computers
• Networks
• Internet Services
• Multimedia
• Games
 Strategy

• Expand mobile voice.

• Drive consumer multimedia.
• Bring extended mobility to enterprise.
 Strengths

• Nokia is No-1 selling mobile phones in the world.

• The re-sell value of product is high compared to other
company’s
• It has wide range of products.
• Largest network distribution and sale.
 No.1 Brand

• Most trusted and familiar Brand.

• Acquired first position since 2008.
• Subscribers: 671 millions
• Customer focus.
• Bold strategic intent.
• Innovation through value chain
• Flat organisaztion
• Global R & D networks.
 Conclusion

• It provides huge variety of services.

• Most preferred brand:
 Wide range of mobile handsets
 Suitable price
 Customer satisfaction
 After sale service
 Market Position
Thank You