m



 DzBRAND & PROMOTION OF HCL & BSNL

PC UP(E) FOR RURAL AREASdz
 MR. VIVEK SHARMA
(BUSINESS MANAGER)
 The 33 year old enterprise, founded in 1976 .

 Global partnerships with several leading Fortune 1000

firms, including several IT and Technology majors

 The HCL Enterprise comprises two companies listed in

India, HCL Technologies and HCL Infosystems .
O



ºTogether we create the enterprises
of tomorrowº
 ºTo provide world-class information
technology solutions and services to
enable our customers to serve their
customers betterº
 Faizabad rural areas in the state of
Uttar Pradesh.
 The v


 of the survey was to
determine the impact of the sales
promotion offers on the buying behavior
of consumers of IT products on the
following factors.

 The brand image of the brand offering the

sales promotion.
 People who have already bought a PC/laptop
have done so during a DzPromotional Offer

 Majority of the non-users believe that

Promotional Offers increase the DzAwareness
about the product offeringdz of the brand.

 Major reason for dissatisfaction among

existing customers is DzPoor Servicedz.
 ÷



     


 ÷ !÷"

  #$%%
 p

 


 &'(
[ 

[ ÷)

 Some people are not interested in the project.

 Due to lack of time, I have to minimize the sample

size to 100 only.

 The other limitation of my survey is that I have

used the primary source of the data which are not
always very accurate as the respondents donǯt fill
it correct.
 Sales promotion offers provide a definite
incentive to buy, but their impact on the Brand
Sales promotion offers provide a definite
incentive to buy, but their impact on the Brand
Image of an IT product is still debatable. These
findings give an indication that DzPromotional
Offers.dz
V