CASE STUDY

ON
“THE GE WAY ON e-BUSINESS”

PRESENTED BY:-

AMIYA KUMAR MISHRA

PABITRA MOHAN SAMAL
TRIPTI MISHRA
 INTRODUCTION:-
 By 1890, ”Thomas Edison” had brought together several of his business
interests under one corporation to form Edison General Electric.

Subsequently, General Electric was formed by the 1892 merger of Edison

General Electric of Schenectady, New York.

“Jeffrey Immelt” is the current chairman of the board and chief

executive officer of GE. He was selected by GE's Board of Directors in 2000
to replace John Francis Welch.

GE's divisions include GE Capital, GE Energy, GE Technology

Infrastructure, NBC Universal and GE Home & Business Solutions.

GE participates in a wide variety of markets including the generation,

transmission and distribution of electricity , lighting, industrial automation
,medical imaging equipment, motors, railway locomotives, aircraft jet
engines, and aviation services.
About the case study:-
The company had adopted the Internet as an 'enabler' of all
business functions in the value chain.

GE had used the Internet to re-engineer its business processes by

removing obsolete and redundant activities, thus cutting costs
dramatically, reducing the cycle time, and improving the quality of
its services.

With the introduction of the new e-business strategy, the sales

force felt threatened.

 In order to facilitate online communication between employees

within the company, GE set up an intranet.
Through its e-business initiatives, GE expected major
improvements on both the buy side and the sell side of the
business.

GE was taking measures to increase its customer base by

e-enabling its business.

To execute this project, small cross-functional teams were

created in all GE’s business unit.

The cross-functional teams created under the DYB project

started major e-business initiatives in their respective business
units.

The first among them was started at the GE medical systems

unit.
GE established web connection system GE medical’s equipment
and the unit’s website. this system was named “I center”.

It’s helps GE’s flat organization structure from top to bottom

player of management.

It’s also help to employees about their job problem.