Horizontal SYNERGOUS RELATIONSHIPS

Name: Nintendo Name: Nintendo Technology and

Manufactures Technology
Name: Nintendo Integrated Games
Research and Development Engineering
Development The games that
Role: Design hardware's Role: Develop and design Nintendo develop
Role: Research in
America and research consoles handheld consoles. are scrabble
interactive 2007
What they produce: What they produce: What they produce: Wii and scrabble
wii, Xbox Nintendo hardware's. accessories interactive 2009.
Name: Monolith Soft Name: Brownie Brown
Name: Retro Studios Inc.
Party: 1st party Party: 1st party Games Publishers
Party: 1st party
Games produced:
The games that
Games produced:
Games produced: • Baten Kaitos: Eternal • Magical Starsign
Nintendo publishes
• Metroid Prime Wings and the Lost Ocean • Heroes of Mana are super Mario and
• Metroid Prime 2: Echoes • Baten Kaitos Origins • Blue Dragon Plus Metroid prime
Developers • Namco × Capcom hunters.

Name:AlphaDream Name:Next Level

Name:Paon Other Companies
Games
Party: 2 party
nd There is no synergy
Party: 2nd party
Party: 2nd party relationship and no
Games produced: companies work
Games produced:
Mario & Luigi: Games produced:
Partners in Time
Glory of Heracles
Tom Clancy's Ghost
with both Nintendo
DK: Jungle Climber companies
Recon
Donkey Kong Barrel
Jungle Speed
Blast
Ticket to Ride
Name: Nintendo Name:Amo Oy
Europe Name:D&H Distributing
Name: Nintendo Australia Name:Nintendio
Country: Finland
Publishers Country: Germany
Country : Australia Country: Japan Country: Washington
Games distributed:
Games distributed: Games distributed: Cosy Fire
Games distributed: Games distributed:
Dementium Attack of the Movies 3D Mario Sports Mix
Ashes Cricket 2009 Tomato Adventure
Conduit 2 Castlevania III: Dracula's Curse Gold Fever
Mario Mix Hamtaro: Rainbow Rescue
Vertical NBA Jam
F-1 World Grand Prix PostPet DS Imagine Artist Ghost Trick: Phantom
Art Style: light trax Detective
 Game developer
Sega develops the winter
Olympic games.

Games publisher
Nintendo and Sega
interactive publish the
Olympics games.

Other companies
Winter Olympics is a
tie in with Sega and
Nintendo.