Project Report on

Mobile Value Added

Services

ce l
A ir
 NEED FOR THE STUDY
• The Indian mobile telephony market has grown at a rapid
pace in the past six to seven years.
• Declining call tariffs in conjunction with favorable regulatory
policies have lead to a tremendous increase in the subscriber
base, crossing the 100 million mark in 2006. While
• The growing subscriber base has positively impacted
industry revenues
• In the wake of changing industry markets, telecom operators
are looking at “Mobile Value Added Services” (MVAS) as the
next wave of growth, and a large chunk of revenues is
expected to flow from VAS in the near future.
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 What is MVAS

MVAS- Mobile value added services

Mobile value added services

{ MAVES} are those services that are
not part of the basic voice offer and
are availed separately by the end
user. They are used as a tool for
differentiation and allow mobile
operators to develop another stream
of revenue.
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MVAS Categories in INDIA
Revenues from MVAS services
 MVAS @ AIRCEL
VAS 
• AIRCEL POCKET INTERNET
• VOICE STATION
• SUBSCRIPTION SERVICES
• MISSED CALL ALERTS
• DIALER TUNES
• LIVE ASTROLOGY
• DOCTOR ON CALL
 MVAS@ competitors
• USB MODEMS
• DATA CARD
• EASY MAIL
• APPLICITION ON DEVICE
• DATA AND IP SOLUTION
• VOICE SOLUTION
• NEWS AND EVENTS
Further MVAS strategies for AIRCEL
• Emergency call alert{ Police, water,}
• Community alerts
• Call location
• Direction alert { East west, north south
 Conclusion
• India’s telecom industry has posed unique
challenges for mobile operators.
• MVAS has emerged as a great opportunity to
rescue the industry from the declining ARPU.
• From the above analysis, it is clear that the
MVAS space is set to witness a high growth
trajectory, creating tremendous opportunities.
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