Questions to Ask

Before
Pursuing a
Green Real Estate Strategy

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 PROFIT
1.How will ‘green’ make me more money on my
investments?
2.How much more profit will I make?
3.Can I get more in rents on my rental properties? If
so, how much?
4.When can I make the most money with green?

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 BUILDING
1.What is green building?
2.How exactly do I green my properties?
3.What does energy-efficiency have to do with quick rehabs?
4.What do my prospects want most from my ‘green’
properties?
5.What green certification programs are the most valuable?
6.What ‘green’ things will make me the most money?

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 REBATES
1.What rebates are available to me?
2.How do I get them?
3.How much are they worth/ how much will I
get back?
4.How long does it take to get the money?
5.Who gives rebates out?

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 MY PROSPECTS

1.Do my prospects care about green?

2.What ‘green’ elements will they pay a
premium for? Why?
3.How do my prospects define ‘green’?

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 COMPETITIVE ADVANTAGE

1. What competitive advantage does green give

me?
2. What are my competitors doing about green?
3. What are my biggest opportunities in the next
12 months?
4. What are the biggest threats to my business if I
don’t go green?

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 MARKETING
1.How do I market myself green?
2.What mistakes do I need to avoid?
3.How do I position myself in the market?
4.What are the low-cost/ high-value approaches
I should consider?
5.How do I lower my marketing expenses and
still get more value?

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 TEAM

1.How do I teach my team/ contractor about

green?
2.What’s the most effective training method?
3.What long-term support do you provide?

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 GENERAL GREEN
1.Where do I get materials?
2.What materials should I use?
3.What certifications, if any, are best for my
properties?
4.Do I need to put solar on my properties for
them to be green? [simple answer=no!]

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 Jim Simcoe is a green real estate consultant, sustainability speaker and author.
Mr. Simcoe has been featured on NBC, Fox, SmartMoney.com, San Diego Insider TV, etc. Mr. Simcoe also writes for
EcoHome, Personal Real Estate Investor Magazine, San Diego Business Journal, BiggerPockets.com, etc. He is the co-author
of the “Go Green, Bank Green” study published by Personal Real Estate Investor Magazine in March 2010.
Mr. Simcoe is the President of the Board of Directors of the New World Leadership School, the first sustainable kindergarten
in San Diego County. He is a Certified Green Building Professional, EcoBroker and Real Estate Broker.
He lives with his wife, two daughters and two very spoiled dogs in Cardiff-By-The-Sea, California. He can be reached at
jim@jimsimcoe.com or 760-271-7128.

www.JimSimcoe.com