INTRODUTION

KLE’S S NIJALINGAPPA COLLEGE 1

 CHAPTER-1
INTRODUTION

Meaning of marketing

Marketing is the process of planning and executing the

conception, pricing, promotion and distribution of goods, services and ideas to
create exchanges with target groups that satisfy customer and organizational
objectives.

Definition of marketing
According to Philip Kotler “Marketing is a social and managerial
process by which individuals and groups obtain what they need and want
through creating ,offering and exchanging products of value with others”

Product

The product may be a good, services, a good plus services or

just an idea .A product is all Things offered a market. Those things includes
physical object, design, brand, package, label, prices, services amenities and
satisfaction not only from physical products and services offered but also from
ideas ,personalities and organization .In short a product is a sum total of
physical ,economics ,social, psychological benefits.

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Evolution of marketing concepts

The product concept

The product concept holds that consumer will favors those

products that offer the most quality, performance or innovative feature.
Managers in this product oriented organization focus on making superior
products and improving them.

The selling concept

The selling concept holds that consumer if left alone will or

ordinary not buy enough of the organization products. The organization
products .The organization must therefore undertake an aggressive selling
and promotion effort.

The marketing concept

The marketing concept holds that the key to achieving

organizational goals consist of determining the needs and key to achieving
organizational goals consists of determining the needs and wants of target
markets and delivering the desired good and services more effectively and
efficiently than competitors

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Exchange
The fact that people have needs and wants and can place value
on products does not define marketing. Marketing emerges when people
decide to satisfy needs and wants through exchange. Exchange is the act of
obtaining a desired product from someone by offering something in return.
Exchange to take place given condition must be satisfied..

1. There are at least two parties.

2. Each party has something that might be of value to the other party.

3. Each party is capable of communication and delivery.

4. Each party is capable of communication and delivery.

5. Each party believes, it is appropriate or desirable to deal with other party.

The concept of exchange leads to the concept of a market .A

market consist of all potential customers sharing a particular need as want
who might be willing and able to engage in exchange to satisfy that need or
want.

Needs want and demands

A human need is a state of felt deprivation of some basis

satisfaction, people require food clothing, shelter, safety few other for
survival .These are not created by their society or by marketers .They exists in
the very Texture of human biology and the human condition. Demands and
wants for specific products are backed by an ability and willingness to buy
them. Wants become demands when supports by purchasing power .A
market are then composed of people with money wanting goods and services.
KLE’S S NIJALINGAPPA COLLEGE 4
Purchasing power has two aspects:

1. Ability to buy

2. Willingness to buy it is influenced by environmental factors as well as

marketing of the industry.

The marketing success depends, on the ability to forecast

strength and character of demand as it is the basis for allocation of resources
in business. There are three variable factors of markets demand.

1. Demographic variable (population pattern) to ascertain size of demand.

2. Effective demand (purchasing power) to ascertain potential demand.

3. . Life style pattern reflecting purchasing propensity and indicating

Customer behavior

Meaning of consumer behavior

Consumer behavior refers to all psychological, social and

physical behavior of all potential behavior of all potential consumers as they
become aware of, evaluate, purchase, consume and tell others about
products and services. The study of consumer behavior is the study of how
individuals make decisions to spend their available resources (time, money,
effort) or consumption related items.

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 The consumer decision making process

The following diagram shows a simplified model of consumers

purchase decision making process

Problem Informati Evaluation Buying Post

recogniti on of decision purchase
on
seeking marketing evaluatio
n

1. Problem Recognition

Problem recognition in fact is the beginning of the buying

process. It is a matter of perception .The buying process begins with the
buyer recognizing a product as need .The need may be triggered by internal
to xternal stimuli. The intensity of the need will indicate the speed with which
the buyer will try to fulfill the want. The marketers must identify the stimuli.
Problem recognition is generally a slow process, but can occur fast when
purchases are made impulsively.

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2. Information seeking
This follows the problem recognition stage.

Need can be satisfied promptly when the desired products are

not only known but also easily available. When the consumer is not sure of
the brand and type of the product which can offer best satisfaction, how and
where it can be4 secured, he will have to search for relevant information.
Consumer can get information from any sources like family, friends, reference
groups, etc, Marketers provides information to salesman and advertisement
dealers. As a result of gathering information the consumer increase his
awareness of the available brand and their types. The marketer should
identify consumer sauce of the information and the importance of each source
as it is critical in preparing effective communication to target customers.

3. Evaluation of alternatives.

When, the consumer seeks information about the various brands

of products. He evaluates the alternatives products and plans to satisfy his
need. The following are taken into consideration in the process of evaluation

a. Product attributes i.e. features of a product

b. Brand Image
c. Utility function –quantity distinctiveness and price

Promotion specially advertising provides information to the

consumers enabling him to evaluate the different alternatives

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4. Buying Decision
In the evaluation stage the consumer ranks the brand set and
forms purchase intensions. Normally the consumers will buy the most
preferred brand but two factors can affect the purchase intension to buy. The
first is positive attitude and second is the anticipated attitude. The anticipated
attitude will make the consumer to drop the idea of purchasing the product or
postpone the purchase or settle with the cheaper alternative. The positive
attitude will induce the customer to buy the product

5. Post purchase evaluation

If a consumer experiences the difference between the expected
satisfaction and actual satisfaction it results in dissatisfaction. A stained
consumer is more likely to purchase the product again and again, but a
dissatisfied consumer may retain the product and the ask for replacement, or
take legal action, claim compensation or stop buying that brand. Marketers
should take all possible steps to reduce the post purchase dissatisfaction by
analyzing the factors leading to dissatisfaction. The marketers must know how
to handle dissatisfied consumers by intimating suggestion for improvement,
giving list of addresses to enable the consumer to get to know about the
products or issue booklets for instruction of the products. Thus the marketer’s
job is to understand the buyer’s behavior and develop an effective marketing
plan.

Types of purchase decision process

1. Reutilized response behavior (RRB)

2. limited problem solving behavior (LPS)

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 3. extended problem solving (EPS)

Routines Response Behaviour

RR occurs where there is low product involvement the consumer
knows the brands available and criteria of choice and the stakes are not so
high in terms of price, e.g.: brand, soft drinks, soaps, etc. here the customer
expects a consistent quality in the products. New customers are drawn by
sales products. New customers are drawn by sales promotion and product
improvements.

Limited problem solving behavior

Limited problem solving it occurs when the consumer known the

brands available, but still needs additional information to make a correct
choice, especially, when a new or unfamiliar brand confronts him. Limited
problem solving is used when products are occasionally purchased or used
when information is needed about an unfamiliar product in a familiar product
category. The promotion here should explain complete features of the new
brand, and built up consumer’s confidence to facilitate the purchase decision

Extended problem
Extended problem solving it occurs when a new products
category comes on the scene. here extensive information is new needed on
the product and category and the brand being made available .This concept
is most applicable to new products ,may be new to consumer .For a tribal
,even purchase of tooth paste may involve .Extended problem solving
,whereas for us it is just routines behaviors.

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Perceptions

“Perception can be defined as the process of selection

,organization and interpretation of stimuli into a meaningful and coherent
picture of the world “.It is process by which an individual selects
organization and interprets information to create a meaningful pictures of what
he has heard or seen .The same stimulus can act in different forms on two
individuals, as they have different perception .Marketers have to create an
understanding impression about their message ,as it may go unnoticed by
the prospective consumer. Quite often a consumer may interpret the
information to likes and usually a person retains little of what he learned in
that information.

Conclusion

Broadly speaking ,an marketing system exists primarily for the

purpose of satisfying the needs wants of the consumer .This holds true for
every type of marketing system ,be it a developing economy or a developed
economy ,consumer have complete freedom of choice in the selection of
goods. Therefore it would appear that those producers whose goods most
nearly conform to the ways of the consumer will be favored by the consumer
and an edge over their competitors. Consumer is a complex entity
.Consumers wants are never ending Consumer behavior research studies are
gaining important today .The consumer research studies are gaining
importance today. The consumer behaviors behavior process is being
studied from various angles comprising of psychology ,sociology, socio
psychology, cultural anthropology and economics .this is to gain a better
understanding as to why consumer accepts or rejects the products
services .this is going to be a continuous process.
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 RESEARCH DESIGN

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 CHAPTER-2

RESEARCH DESIGN

1. Statement of the problem

Generally people two wheelers to meet their needs, status,

comfort, etc. among different brands of vehicles BAJAJ is the most popular
vehicle since many decades. In this context, it is necessary to find out how
many consumers prefer BAJAJ over other vehicles. It is necessary to know
what more attributes is introduced to BAJAJ vehicles can increase their sales.
Therefore this study has been conducted to find the consumers perception
towards BAJAJ vehicles.

2. Objectives of the study

1. To ascertain the consumers perception towards BAJAJ vehicles.

2. To know the respondents problems towards BAJAJ vehicles.
3. To suggest solution to those problem.
4. To understand their reaction of the respondents towards BAJAJ
vehicles in terms of awareness, perception & level of satisfaction.
5. To find out the level of dis-satisfaction.

3. Scope of the study

The scope of the study is extended only to the respondent of

Bangalore it does not cover all the consumer using BAJAJ vehicles.

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SAMPLING

A sample of 100 respondents of Bangalore was taken for the

study. The respondents are selection random from the following area

Area Respondents

Arekera 15

RT nagar 16

Madivala 13

Brigade 45

Jayanagar 8

Koramangal 3
a
Total 100
4.Limitations of the study

The study has been conducted only in Bangalore and so the

opinion of the respondents in Bangalore only has been considered. A
conclusion is based on assumption. It has been assumed that the answers
given by the respondent are true and adequate. The time allotted for the study
was short otherwise a more in depth study could have been made.

5. Methodology

Random survey has been used in the study. Primary data as well
as secondary data provided the basis for the study.

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6. Research Instruments
Primary data was collected through questionnaire by distributing
100 questionnaires to the responding. Questionnaire consists of personal
details and core details. Seven personal details were included in the
questions which co Insisted of name, age income, sex, occupation, etc. Core
details include questions relating BAJAJ vehicles and the responses given by
the respondent, which has formed a basis for giving suggestions.

Plan for Analysis

Data collected from various sources were carefully computed,

classified, tabulated, analyzed and interpreted .The tables obtained were
analyses with the help of statistical techniques, average, and percentage in
order to interpret the data and to draw inferences. Conclusions, suggestion
and recommendation are given from these inferences.

KLE’S S NIJALINGAPPA COLLEGE 14

COMPANY PROFILE

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 CHAPTER 3

Origin of the industry

The Bajaj name is synonymous with the freedom struggle in India
. the bajaj group came into existence during turmoil and the heady euphoria of
India freedom struggle. Jamanlal bajaj, founder of bajaj group was a confident
and disciple of Mahathma Gandhi was deeply involved in the effort for
freedom the integrity, dedication, resourcefulness and determination to
succeed which are characteristics of the company today are often back to its
birth during those long days of relentless devotion to a common cause.
Kamalnayan the eldest son of Jamanlal Bajaj, succeeded his
father in 1942, at the age of twenty-seven, putting the nation before business,
he devoted himself to the latter, only after India achieved independence in
1947. But when he did so, he put his heart and soul to it, within a short time
he not only consolidated the group, but also diversified into various
manufacturing activities elevating the group to the enjoys till this day.
Founded in 1926, at the height of India’s movement for freedom
for independence from the British, the group has an illustrious history.
The company was bone in 1945 when it was incorporated as
trading company. From 1948 it imported scooters and then three wheelers
from Italy and sold them in India. It obtained a production license in 1959 and
struck a technical know how agreement with piaggo of Italy in 1960.
The Bajaj group is amongst the 10 business houses in India. Its
foot print stretches over a wide range of industries, spanning automobiles, two
wheelers and three wheelers home appliances, iron and steel, Insurance,
travel and finance.
Rahul Bajaj today heads of the group, he has bean the chief
executive offiver of Bajaj since 1968 and is recognized as one of the most
outstanding business leaders in India, as dynamic and ambitions as his

KLE’S S NIJALINGAPPA COLLEGE 16

illustrious predecessors he has bean recognized for his achievements at
various national and international forums.
Bajaj is currently India’s largest two-wheeler and three-wheeler
manufacturers and one of the biggest in the world. Bajaj has left behind its
annual turnover of 72 million (1968). to currently registered and impressive
figure of 42.1 billion (US$ 936 million).

BASIC INFORMATION

Basic information
Bajaj Auto Ltd.
ROC registration number Nov-56

Incorporation year 1945

-
Ownership Bajaj Group
-
Main activity Motorcycles
-
Bajaj Allianz General
Subsidiary/ies Insurance Co. Ltd.
Bajaj Allianz Life Insurance
Co. Ltd.
Bajaj Auto Holdings Ltd.

The Bajaj Group is amongst the top 10 business houses in

India. Its footprint stretches over a wide range of industries, spanning
automobiles (two-wheelers and three-wheelers), home appliances, lighting,
iron and steel, insurance, travel and finance.

Bajaj Auto is the Flagship Company of the Bajaj Group. Bajaj

Auto manufactures two and three-wheelers. It was incorporated in the year
1945 as M/S Bachraj Trading Corporation Private Ltd. Mr. Rahul Bajaj is the
Chairman of the company. The promoters hold about 30 per cent equities
whereas Indian public holds about 26 percent and institutional investors have
more than 27 percent stake in the company.

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 The products manufactured by Bajaj Auto are scooters, auto spare
parts, machine tools, steel and engineering products. The brand names of some of
its motorcycles are Pulsar, Boxer, Caliber, Discover, CT100, and Avenger. Bajaj
markets its scooters under the brand name of Chetak and Wave. The company also
produces three wheelers as goods carriers such as pick-up or delivery vans and
passenger carriers such as auto-rickshaws.

Bajaj Auto has also diversified into the general as well as life
insurance business through its subsidiaries Bajaj Allianz General Insurance
Company Ltd. and Bajaj Allianz Life Insurance Company Ltd. respectively. The
registered office of the company is in Pune (Maharashtra) and has three plants
located in Maharashtra at Akurdi for the production of scooters, at Chakan for
manufacturing Motor cycles and at Waluj for the Production of Motor cycles and
three wheelers. Besides it has a network of Bajaj Auto and consumer durable
dealerships and branch offices throughout the country. The Bajaj brand has a
presence in many countries like Sri Lanka, Mexico, Bangladesh, Columbia, Peru and
Egypt etc. Bajaj Auto has established a technical tie-up with awasaki Heavy
Industries in 1986.

The present Chairman of the group, Rahul Bajaj, took charge of

the business in 1965. Under his leadership, the turnover of the Bajaj Auto the
flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936
million), its product portfolio has expanded from one to and the brand has found a
global market. He is one of India's most distinguished business leaders and
internationally respected for his business acumen and entrepreneurial spirit

KLE’S S NIJALINGAPPA COLLEGE 18

 FOUNDER’S PROFILE

Boards of directors / key personnel

CH &MD
V P Bajaj
Jt.MD
Vikas Bajaj
Director
Gopal K Grover
Director
S P Bajaj
Director
Subash Bajaj
Director
Raj Krishnan
Co. secretary
Geetika
Director
Ekta Bajaj
Manager(Accounts)
K K khetapal
CH
Rahul bajaj
Vice CH
Madhur bajaj
MD
Rajeev Bajaj
Exec. Director
Sanjiv bajaj

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 UNMATCHED PERFOMANCE

Today BAJAJ Company has the largest market in the bike with a
whopping 65.3% and is also the undisputed leader in the scooter segment
with 34.3% share.

WIDE NETWORK

With a strong sales and service network of 500 authorized

dealership, 1018 authorized services centre and over 864 certified services
points BAJAJ is growing from strength to strength.

KLE’S S NIJALINGAPPA COLLEGE 20

PLANT LOCATION

The company manufactures its motorcycles, scooters at factories

in Akurdi (pune), Chakan (pune). The current manufacturing capacity is 750.2
crore units at pune.

Location/Products Capacit Production

y qty
/Units /Units

Mar 2006
Akurdi (Pune, MAH)
Scooters 720 119.79
000 nos 000 nos
Scooters (CKD packs) 0 0
000 nos
Chakan (Pune, MAH)
Motor cycles 960 750.2
000 nos
Motor cycles (CKD packs) 0 0
000 nos
Waluj (Aurangabad (MAH), MAH)
Motor cycles 1500 1172.3
000 nos
Motor cycles (CKD packs) 0 0
000 nos
Three-wheelers 0 248.8
000 nos

KLE’S S NIJALINGAPPA COLLEGE 21

VISION
1. BAJAJ bike will provide total customer satisfaction by giving to the
Customer the right product, at right price, at right time.

2. BAJAJ bike will be one among the top two wheeler manufactures in
India and encourage the process of renewal.

3. BAJAJ bikes firmly believe in the integration of safety, health and

Environmental aspects with all business activities and ensure
Protection of employees.

KLE’S S NIJALINGAPPA COLLEGE 22

 MILESTONES
2009
August 220 cc Pulsar DTS-i launched
135 cc Pulsar DTS-i launched
2007
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
2006
April Bajaj Platina launched
2005
December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004
October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle
February
segment.
2001
November Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’.
January The Eliminator is launched.
2000
The Bajaj Saffire is introduced.
1999
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.
1998
June 7th Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
1995
November 29 Bajaj Auto is 50.
Agreements signed with Kubota of Japan for the development of diesel engines for
three-wheelers and with Tokyo R&D for ungeared Scooter and moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle.

KLE’S S NIJALINGAPPA COLLEGE 23

 One million vehicles were produced and sold in this financial year.
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S Champion is introduced.
1990
The Bajaj Sunny is introduced.
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
500,000 vehicles produced and sold in a single financial year.
1985
November 5 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16 months.
1984
January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture two- and
three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
November 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited.

TECHNOLOGY
Research and development

KLE’S S NIJALINGAPPA COLLEGE 24

1. Uncompromising quality

BAJAJ bike company research and development division has an

impressing pool of talent and one of the most contemporary labs, capable of
developing innovative design. Committed to achieving total customer
satisfaction through total quality control (TQC), the company continuously
strives to give the customer the best value for money.

2. Eco friendly

BAJAJ is committed to protecting the environment .The

company’s manufacturing facilities at pune have state of the art facilities and
air pollution control measures.

AWARDS
1.Product Award Year By
Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV18 Auto car Auto
Awards
KLE’S S NIJALINGAPPA COLLEGE 25
Bajaj Platina 100cc - Bike of the Year 2007 NDTV Profit Bike India
Mr. Rajiv Bajaj - Man of the year 2005 2005 Auto car Professional
Mr. Rajeev Bajaj - Automotive Man of the year 2005 Bike India & NDTV India
2005
Bajaj CT 100 - Motorcycle Total Customer 2005 TNS Automotive
Satisfaction Study 2005
Bajaj Discover DTS-i - Bike of the Year 2005 2005 OVERDRIVE Awards 2005
Bajaj Discover DTS-i - Indigenous Design of 2005 OVERDRIVE Awards 2005
the Year 2005
BAJAJ AUTO - Bike Maker of the Year 2004 2004 ICICI Bank OVERDRIVE
Awards 2004
DTS-i Technology - Auto Tech of the Year 2004 ICICI Bank OVERDRIVE
2004 Awards 2004
Bajaj Pulsar DTS-i Bike of the Year 2004 2004 ICICI Bank OVERDRIVE
Awards 2004
Wind 125 Two Wheeler of the Year 2004 2004 CNBC AUTOCAR Awards
2004
Wind 125 Bike of the Year 2004 2004 Business Standard Motoring
Bajaj Pulsar 180 DTS-i BBC World Wheels 2003 BBC World Wheels Award
Viewers Choice Two Wheeler of Year 2003 2003
Bajaj Pulsar 180 DTS-i BBC World Wheels 2003 BBC World Wheels Award
Award for Best Two Wheeler between Rs 2003
55,000 to Rs 70,000
Bajaj Pulsar 150 DTS-i BBC World Wheels 2003 BBC World Wheels Award
Award for Best Two Wheeler between Rs 2003
45,000 to Rs 55,000
Bajaj Boxer AT KTEC BBC World Wheels 2003 BBC World Wheels Award
Award for Best Two Wheeler under Rs 30,000 2003
Bajaj Pulsar - Motorcycle Total Customer 2003 NFO Automotive
Satisfaction Study
Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE
Awards 2003
Bajaj Pulsar - Most exciting bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Most exciting bike of the 2001 OVERDRIVE Awards
year

Award Year By
Chakan Plant Super Platinum Award for 2006-07 Frost and Sullivan
Manufacturing Excellence
Chakan & Waluj Plants Audit Passed for TPM 2006-07 TPM
Excellence Award
Bike maker of the Year 2006-07 Overdrive Awards
Bike Manufacturer of the Year 2007 2006-07 NDTV Profit Bike India
KLE’S S NIJALINGAPPA COLLEGE 26
All India Trophy for Highest Exporter 1998-99 EEPC
Focus LAC Award for Outstanding Performance 1998-99 India Trade Promotion
Organization
Export Excellence 1998-99 EEPC
Certificate of Merit 1998-99 India Trade Promotion
Organization
Award for Export Excellence 1997-98 EEPC
Export Excellence 1997-98 MCCIIA
All India Trophy for Highest Exporter 1997-98 EEPC
Top Exporter Shield - Western Region 1996-97 EEPC
Export Excellence 1996-97 MCCIA
Regional Top Exporter - Large Scale Manufacturer 1995-96 EEPC
Highest Export Performance 1995-96 EEPC
Outstanding Export Performance 1995-96 Government of India,
Ministry of Commerce
Export Excellence Award 1995-96 MCCIA
Top Exporter Shield - Western Region 1995-96 EEPC
Certificate of Merit 1995-96 Government of India,
Ministry of Commerce
Award for Export Excellence 1994-95 EEPC
Regional Top Exporter - Large Scale Manufacturer 1994-95 EEPC
All India Special Shield - Consumer Durables 1994-95 EEPC
Exporter
National Export award for Outstanding 1994-95 Government of India,
Performance Ministry of Commerce
Western Region Top Export Award 1994-95 EEPC
All India Special Shield - Consumer Durables 1994-95 EEPC
Regional Special Shield - Capital Goods Category 1993-94 EEPC
Award for Export Excellence 1993-94 EEPC
Capital Goods Export 1992-93 EEPC
Regional Special Shield - Capital Goods Category 1990-91 EEPC
Certificate of Export Excellence 1986-87 EEPC
Certificate of Export Recognition 1980-81 EEPC

Certificate of Export Recognition 1979-80 EEPC

Award for Export Excellence 1979-80 EEPC
Certificate of Merit 1978-79 Government of India,
Ministry of Commerce
Certificate of Export Recognition 1978-79 EEPC
Award for Export Excellence 1977-78 EEPC
Certificate of Export Recognition 1977-78 EEPC
Export Promotion 1976 FICCI
Golden Jubilee Export Year Award 1976 FICCI
KLE’S S NIJALINGAPPA COLLEGE 27
Export Excellence 1975-76 EEPC

2. Safety Award Year By

Meritorious Performance in 2001 National Safety Council
Industrial Safety
for three consecutive years
Certificate of Excellence 2001 National Safety Council
Achieving Lowest Average 2001 National Safety Award
Frequency Rate
Achieving Lowest Average 2000 National Safety Award
Frequency Rate
Meritorious Performance in 2000 National Safety Council
Industrial Safety
for three consecutive years
Achieving Longest Accident- 1999 National Safety Council
free Period under Heavy
Engineering Industries Group
Meritorious Performance in 1999 National Safety Council
Industrial Safety
for three consecutive years
Achieving Longest Accident- 1998 Council of Industrial Safety
free Period under Heavy
Engineering Industries Group
Achieving Lowest Average 1998 National Safety Award
Frequency Rate
Meritorious Performance in 1998 National Safety Council
Industrial Safety
for three consecutive years
Achieving Lowest Frequency 1997 Council of Industrial Safety
Rate under Heavy Engineering
Industries Group
Achieving Longest Accident- 1997 Council of Industrial Safety
free Period under Heavy
Engineering Industries Group
Longest Accident-free Period 1992 Council of Industries, Mumbai
Best Safety Performance 1989 CII
Longest Accident-free Period 1987 National Safety Council

KLE’S S NIJALINGAPPA COLLEGE 28

BAJAJ plans to expand it’s the overseas market

BAJAJ plans to expand its presence in overseas marketing and

looking out for a partner to set up its manufacturing plant either in
Indonesia, Vietnam, and Thailand. It plans to reshape its existing models
sold in India and market them in South East Asia. The company would
launch a new motorcycle which would be built on BAJAJ platform. The
expenditure on research and development would increase fro 250
million to Rs.1000 million

FUTURE PROSPECTS

BAJAJ Motors eyeing export market

BAJAJ motors are pushing its vehicles on the international roads

in a big way. In the current year the company is hoping to drive 50,000 two
wheelers on the global roads. Next year it has drawn up an expert target of 1,
00,000 vehicles. BAJAJ (motor) had exported 12188 vehicles in the first
quarter of the current year ended June 2006 as against 46000 in the same
period last year. BAJAJ motors are looking closely at ASEAN countries for a
production base. The chairman disclosed that the company was in Parleys
with a few in Iran for possible licensing arrangements. The sale of a stroke
vehicles had dropped had by eight percentage points in the first quarter ,
profit before tax by 16 % and profit after tax by similar % points. The sale of
four stroke vehicles has improved by 12% growth in just ended quarter. The
company has recurred a negative 7% growth.

KLE’S S NIJALINGAPPA COLLEGE 29

DROP IN PROFIT

BAJAJ (Motor) reported sales of Rs.611.06 crores for the quarter

ended June 2006, down from Rs.662.50 crores in the same period last
year .The profit before tax was placed at Rs. 42.01 (crores ) and profit after
tax at Rs. 27.18.

BAJAJ GROUP

The BAJAJ group is one of the India’s largest Industrial

conglomerates. Mr.Rahul bajaj chairman of the company .The promoters hold
about 30 equities whereas Indian public hold about 26% and institutional in
vesture have more the 27% percent stake in the company.BAJAJ Company
limited operates through three following divisions.

1. Bajaj Allianz general insurance co.ltd.

2. Bajaj insurance life insurance co.ltd.
3. Bajaj auto holding ltd.

BAJAJ Company has grown into a leading logistics solution

provider and has set up state of the art ware house all over the country .It as
also diversified into distributing Garage equipment that ranges from paint
booths to engine analyzers and industrials equipment products.

Group companies

KLE’S S NIJALINGAPPA COLLEGE 30

 With steady growth ,expansion and diversification ,today BAJAJ
commands a strong presence in various fields two wheelers ,automotive
components , automotive spares ,computer peripherals and finance.

Lakshmi auto components limited –

Large OE suppliers of two wheelers gears and camshafts.

Axels India limited-

A joint venture with Eaton limited, U.K manufactures axel housings and
drive heads for heavy and light commercial vehicles brakes India limited.

Harita grammar limited –

Manufacturer of automobile seats in collaboration with grammar, world
leader in the category.

India motor parts and accessories limited-

One of India’s largest distributors of spare parts.

India Nippon electrical limited –

A joint venture with kokusan denki, Japan .Involved in the manufacture
of magnetos.

Southern roadways limited-

Giant in the Indian road transport industry, company operates largest
parcel service all over south India

KLE’S S NIJALINGAPPA COLLEGE 31

PRODUCT DETAILS

KLE’S S NIJALINGAPPA COLLEGE 32

 FINANCIAL DETAILS

.
Mar 2002

Mar Mar Mar Mar Mar

Bajaj Auto Ltd. 2001 2003 2004 2005 2006
12 12 12 12 12 12
Rs. Crore (Non-Annualised) mths mths mths mths mths mths
-
Gross sales 3628.74 4172.1 4831.04 5527.29 6669.48 8650.95
Net sales 3052.94 3638.62 4229.28 4844.89 5835.61 7541.19
VOP 3067.07 3608.22 4261.86 4855.48 5824.51 7590.2
Other income 244.19 190.61 178.6 272.33 299.78 408.88
Cost of production 2835.17 2905.86 3299.05 3803.01 4858.25 6230.7
Selling & marketing expenses 142.53 200.41 233.29 249.87 165.13 143.58
Distribution expenses 35.46 37.02 44.23 61.5 78.68 89.16
PBDIT (NNRT) 394.46 696.64 977.99 1097.32 1120.26 1626.19
PBDT (NNRT) 387.06 693.26 976.26 1095.53 1119.59 1625.85
PBT (NNRT) 245.94 536.58 801.23 911.56 934.22 1434.85
PAT (NNRT) 218.94 352.9 532.87 633.06 560.06 916.3
-
Exports 139.09 162.29 357.98 564.47 729.14 943.91
Imports 338.43 179.55 144.34 137.25 195.07 365.71
-
Gross fixed assets (excl. reval.
& WIP) 2467.83 2548.92 2632.87 2710.67 2747.68 2894.22
Current assets 2608.65 3220.88 3349.4 3505.03 6828.78 8414.27
Net worth (net of reval. & DRE) 2620.5 2865.79 3240.6 3693.62 4134.35 4770.73
Equity capital 101.18 101.19 101.18 101.18 101.18 101.18
Long term borrowings 457.74 594.26 786.32 1005.73 1226.99 1467.13
Capital employed 3078.24 3460.05 4026.92 4699.35 5361.34 6237.86
Current liabilities & provisions 1530.31 1686.36 2042.39 2380.64 2793.97 3544.78
-
Total assets / liabilities (excl.
reval. & DRE) 3600.8 4244.84 4921.98 5925.7 6546.54 8105.81
-
Growth (%)
Gross sales -3.74 14.97 15.07 14.58 20.79 29.92
Cost of production 13.4 2.49 13.53 15.28 27.75 28.25
PBDIT -51.46 76.61 40.39 12.2 2.09 45.16
PAT -52.4 61.19 51 18.8 -11.53 63.61
GFA 20.9 2.77 3.39 3.08 1.5 5.44
Total assets -15.87 17.89 15.95 20.39 10.48 23.82
-

KLE’S S NIJALINGAPPA COLLEGE 33

Margins ratios (%)
PBDIT (NNRT) / sales 10.87 16.7 20.24 19.85 16.8 18.8
PBDT (NNRT) / sales 10.67 16.62 20.21 19.82 16.79 18.79
PAT (NNRT) / sales 6.03 8.46 11.03 11.45 8.4 10.59
PBDIT (NNRT) / net sales 12.92 19.15 23.12 22.65 19.2 21.56
PBDT (NNRT) / net sales 12.68 19.05 23.08 22.61 19.19 21.56
PAT (NNRT) / net sales 7.17 9.7 12.6 13.07 9.6 12.15
-
Returns ratios (%)
PAT (NNRT) / net worth 7.52 12.86 17.45 18.26 14.31
PAT (NNRT) / total assets 5.56 9 11.63 11.67 8.98 12.51
PBIT (NNRT) / capital
employed 7.59 16.52 21.45 20.93 18.59 24.75
PAT (NNRT) / capital
employed 6.56 10.79 14.23 14.51 11.13 15.8
-
Liquidity ratios (times)
Long term debt / equity 0.175 0.207 0.243 0.272 0.297 0.308
Total debt / equity 0.196 0.218 0.259 0.273 0.297 0.308
Current ratio 1.705 1.91 1.64 1.472 2.444 2.374
Interest cover 34.24 159.75 464.14 510.25 1395.36 4221.15
-
Gross working capital cycle
(days) 55 44 36 30 25 25
Net working capital cycle
(days) 7 0 -5 -15 -22 -28
Avg. days of debtors 15 13 13 9 8 10
Avg. days of creditors 48 43 42 45 48 54
-
Asset utilisation ratios (times)
VOP / total assets 0.78 0.92 0.93 0.9 0.93 1.04
VOP / GFA 1.36 1.44 1.65 1.82 2.14 2.69

KLE’S S NIJALINGAPPA COLLEGE 34

 ORGANISATION STRUCTRE

MARKETING DEPARTMENT

Proprietors

Administrator

Reception

Sales Manager

Counter Executive Hypothecation Executive

KLE’S S NIJALINGAPPA COLLEGE 35

 ACCOUNTS DEPARTMENT

Accounts Manager

Assistant Accountant

Cashier

KLE’S S NIJALINGAPPA COLLEGE 36

 DELIVERY SECTION

R.T.O

Insurance Pre-delivery
instructor

Security

KLE’S S NIJALINGAPPA COLLEGE 37

 SERVICE DEPARTMENT

Reception

Supervisor

Mechanics

Helpers

Delivery Body

Follow -up

KLE’S S NIJALINGAPPA COLLEGE 38

 PRODUCT PROFILE
BAJAJ PLATINA

KLE’S S NIJALINGAPPA COLLEGE 39

 BAJAJ PLATINA
Engine Type 4-stroke Natural Air cooled S.I.
Engine
Displacement 99.27 cc
Max Net 6.03 kw (8.2bhp)@7500 rpm
Power
Max Net 8.05 Nm @4500 rpm
Torque
Fuel Standard #108 kmpl
consumption conditions
Suspension Front Hydraulic ,Telescopic type,125mm
travel
Rear Hydrolic,SNS ** type ,100mm travel

Brakes Front Drum -110 mm/130mm* diameter

Rear Drum -110mm /130mm* diameter

Tyres Front 2.75x 17”

Rear 3.00x17”

Electrical System 12v(Ac+Dc)

voltage
Head lamp 12V.35w /35w(HS 1)

Fuel Tank Full 13 litters (Reserve -2litres)

Capacity
Dimension Wheelbase 1275 mm

Kerb weights 113kg

Warranty Standard 2 yrs/ 30,000 km

Additional Up to 4yrs “extended warranty with

BAJAJ confidence programme

KLE’S S NIJALINGAPPA COLLEGE 40

KLE’S S NIJALINGAPPA COLLEGE 41
 BAJAJ PULSAR 150cc DTSi
Engine TYPE 4-stroke,DTS-i*Air cooled
Displacement 149.01cc

Max power 10.37kw

Max torque 12.76Nm

Suspension Front Telescopic forks 135mm stroke

Rear Triple Rated spring ,5-way
adjustable nitro X shock
Absorbs
Brakes Front 240 mm Hydraulically operated
Disc brake
Rear Mechanically expanding 130 mm
drum type
Tyres Front 2.75x17
Rear 100 / 90 x 17

Fuel Tank Full 15 ltr. (3.2 ltr of reserve ,2 ltr

usable)
Electrical System 12v AC + DC
Head lamp 35 /35w clear lens type with 2
pilot lamps
Dimension Wheelbase 1320mm
Weight 143 kgs

KLE’S S NIJALINGAPPA COLLEGE 42

KLE’S S NIJALINGAPPA COLLEGE 43
 BAJAJ DISCOVER

DISCOVER 110cc DISCOVER 125cc

Engine Type 4 stroke natural air 4 stroked DTS-I,
cooled natural air cooled
Displacem 111.63cc
ent 124.52cc

Max net 6.26kw(8.51Ps)@750 8.47 kw

power 0rpm (11.51Ps)@800rpm
Max net 9.37Nm@4500rpm
Torque 10.8Nm@6500rpm
Suspension Front Telescopic Telescopic
Rear Trailing arm with dual
coaxial springs Trailing arm with
dual coaxial springs
Brakes Front Drum-130mm
diameter Drum-130mm
diameter
Rear Drum -130mm
diameter Drum-130mm
diameter
Tyres Front 2.75x17,4PR 2.75x17,4PR
Rear 3.00x17,6PR
3.00x17,6PR
Electrical System 12v (ac+dc)
voltage 12v(AC+DC)
Head lamp 35/35w (opt prism- 35/35w opt prism-
halogen lamp) Halogen lamp)

KLE’S S NIJALINGAPPA COLLEGE 44

 BAJAJ CT 100

KLE’S S NIJALINGAPPA COLLEGE 45

 BAJAJ CT 100
Engine Types 4 stroke natural air cooled ,si engine

Displacement 99.27 cc
Max Net 6.03 kw(8.2ps)@7500rpm
Power
Max Net 9.37nw@4500rpm
Torque
Suspension Front Telescopic (stroke-110mm)

Rear Trailing arm with co-axial hydraulic

shock absorbs and coil springs
Brakes Front &Rear Mechanically expanding shoe and
drum type
Tyres Front 2.75x17,6PR

Rear 3.00x176PR
Fuel Tank Full 10.5 liters (2.4 liters for reserve)
Electricity System 12v (AC+DC)
Headlamp 35/35W-HS1

Dimension Wheel base 1235mm

Kerb Weight 109 Kg

KLE’S S NIJALINGAPPA COLLEGE 46

KLE’S S NIJALINGAPPA COLLEGE 47
 BAJAJ wind 125
ENGINE TYPE 4 stroke, air cooled

DISPLACEMENT 124.6cc
MAX NET 7.95 kw @7500RPM
POWER
MAX NET 9.05 Nm @ 4500 RPM
TORQUE
SUSPENSION FRONT Telescopic 5-step adjustable rear
shock
REAR Absorder
BRAKES FRONT Disk drum
REAR Disk drum
TYRES FRONT 2.75 X 18, 6pr
REAR 3.00 X 18, 6pr
FUEL TANK FULL 13 liters(2 litters for reserve)
ELECTRICITY SYSTEM 12v
HEAD LAMP 35/35 w
DIMENSION LENGTH 2030 mm
WIDTH 760 mm
HEIGHT 1065 mm
WHEEL BASE 1260 mm
KERB WEIGHT 121 kg

KLE’S S NIJALINGAPPA COLLEGE 48

 DATA ANALYSIS
&
INTERPRETATION

KLE’S S NIJALINGAPPA COLLEGE 49

 Chapter 4
Data analysis

Table no.4.1

Table showing number of respondents and their percentages According

Sl. No Age Group No. Of Respondents Percentage
1 18-25 31 31
2 25-30 21 21
3 30-35 17 17
4 35-40 15 15
5 40 & above 16 16
total 100 100
to age group

Analysis

The above table shows that 31% of the respondents belong

within the age group of 18-25.21% belong to the group of 25-30, 16% belong
to 30-35, 15% belongs to 35-40 and 17% belongs to 40 and above age
group.

Inference
Majority of the respondents are in the age group of 18-25.

Graph no.4.1

Graph showing number of respondents and their percentages

According to age group

120

100

80 No. Of
Respondents
60
Percentage
40

20
e

0
v
o
5

l
b

ta
-2

-3

-3

-4

to
8

&
1

0
4

KLE’S S NIJALINGAPPA COLLEGE 50

 Table .4.2

Table showing no respondents according to sex

sex No of respondents Percentage

Male 63 63
Female 37 37
Total 100 100

Analysis
The above table reveals that 63% of the respondents belongs to
male category and 37% belongs to female category.

Inference

Most of the respondents are male.

Graph 4.2

Group showing no of respondents interviewed according to sex

100
90
80
70
60
50 No of respondents
40 percentage
30
20
10
0
Male Female Total

KLE’S S NIJALINGAPPA COLLEGE 51

 Table 4.3
Table showing no respondents according occupation

Sl. No Occupation No of percentage

respondents
1 Businessman 11 11
2 Engineer 5 5
3 Doctor 0 0
4 Student 27 27
5 employed 33 33
6 Housewife 13 13
7 others 11 11
Total 100 100

Analysis

From the above table it can be seen that other employed persons
are the main consumers accounting to 33%.second are the students who
accounts for 27% 11% are businessman ,5% are engineers , and house wife
and other are very less.
Inference

The working class prefers BAJAJ vehicles more.

Graph 4.3

Graph showing No of Respondents according to occupation

100
90
80
70
60
Occupation
50
No of respondents
40
percentage
30
20
10
0
1 3 5 7

KLE’S S NIJALINGAPPA COLLEGE 52

 Table 4.4

Table showing No. of Respondents According to income

Sl. No occupation No. of Respondents percentage

1 Above rs. 9 9
1,00,000
2 Rs. 1,00,000 11 11
- Rs.
1,50,000
3 Rs. 1,50,000 16 16
- Rs.2,00,000
4 Rs.2,00,000 64 64
and above
Total 100 100
Analysis

From the above table we can see that the numbers of

respondents are from high income group that is Rs 2, 00.000 and above that
is 64% as compared to other income groups.

Inference

Majority of the respondents are from Rs 2, 00,000 and above

income group.

Graph 4.4

Graph showing no respondents according to Income

No. of Respondents

Above rs. 1,00,000

Rs. 1,00,000 - Rs.

1,50,000
Rs. 1,50,000 -
Rs.2,00,000
Rs.2,00,000 and
above
Total

KLE’S S NIJALINGAPPA COLLEGE 53

 Total 4.5

Table showing no. of Respondents who are aware of Bajaj vehicle

Awareness No. of Respondents Percentage

1 100 100
2 0 0
Total 100 100

Analysis

The table shows that all the respondents are aware of BAJAJ
vehicle

Inference

Awareness of people for BAJAJ is high.

Graph 4.5

Table showing number of respondents who are aware of BAJAJ vehicles

120

100

80
1
60 2
Total
40

20

0
No. of Respondents Percentage

KLE’S S NIJALINGAPPA COLLEGE 54

 Table 4.6

Table showing Eco-friendliness

Awareness No. of Respondents Percentage

Yes 73 73
No 11 11
Can’t say 16 16
Total 100 100

Analysis

The above the table shows that 73% of the respondents think
that the BAJAJ vehicles are eco friendly .11% says they are not eco-friendly
and 16% can’t says about it.

Inference

Most of the respondents say that BAJAJ bikes eco-friendly.

Graph 4.6

Showing Eco-friendliness

120

100

80
No. of Respondents
60
Percentage
40

20

0
Yes No Can’t say Total

KLE’S S NIJALINGAPPA COLLEGE 55

 Table 4.7

Table showing ownership of various BAJAJ vehicles by the

respondents

Sl. No Vehicles No. of Respondents Percentage

1 safari 19 19
2 Pulsar 24 32
3 Ct 100 32 32
4 Discover 13 13
5 Platina 12 12
Total 100 100

Analysis

It is from the above table that 32% of respondents owns BAJAJ

safari, 24% owns BAJAJ pulsar, and 19% owns ct 100 and Discover and
others respectively.

Inference

Majority of the respondents owns BAJAJ Pulsar .This shows that

BAJAJ Pulsar is the highest selling vehicles.

Graph 4.7

Graph showing ownership of various BAJAJ vehicles by the respondents

120

100
1 saffare
80 2 Pulsar
3 Ct 100
60
4 Discover
40 5 Platina
5 Total
20

0
No. of Respondents Percentage

KLE’S S NIJALINGAPPA COLLEGE 56

 Table 4.8
Table showing the perception of the respondents about the price of
BAJAJ

Sl. No Price Of The Respondents percentage

1 Reasonabl 59 59
e
2 Expensive 11 11
3 Highly exp 0 0
4 Can’t say 30 30
Total 100 100

Analysis

From the above table we can say that 59% of the respondents
feels price of BAJAJ vehicles are reasonable, 8% says it is expensive and
23% of respondents can’t say about it.

Inference

Therefore it implies that respondents are satisfied with price.

Graph 4.8
Graph showing the perception of the respondents about the price of
BAJAJ vehicles

120

100
Reasonable
80
Expensive
60 Highly exp
Can’t say
40
Total
20

KLE’S S NIJALINGAPPA
Of The
COLLEGE
Respondents
percentage
57
 Table 4.9
Table showing the factors that affect consumers purchase decision

Sl no. vehicles Of The Respondents Percentage

1 need 43 43
2 Self esteem 0 0
3 Advertisemen 23 23
t
4 Style 15 15
5 Brand name 7 7
6 Availability 12 12
7 Other 0 0
Total 100 100

Analysis
From the above table we can that 43% buy it for need.23% are
influenced by advertisement and 15% goes for style .and 12% buys it for the
availability

Inference

The company should formulate a proper combination of

advertisement and style along with other factors to attract customers.
Graph4.9

Graph showing the factors that affect consumers purchase decision

120
need
100
Self esteem
80 Advertisement
Style
60
Brand name
40 Availability
Other
20
Total
0
Of The percentage
KLE’S S NIJALINGAPPA COLLEGE
Respondents 58
 Table 4.10

Table showing expectation of mileage by customers

Si no. Mileage Of The Respondents percentage

1 20 -35 km/hr 0 0
2 35 -45 km/hr 17 17
3 45 – 60 km/hr 37 37
4 60 & above 46 46
Total 100 100

Analysis

It is seen that 34% of respondents expect 60 and above mileage,

37% expect 45-60 Km/ hr and, 17% expect 35-45 km/hr.

Inference

The BAJAJ vehicles will have to increase its mileage capacity to

attract more customers.

Graph 4.10

Graph showing expectation of mileage by customers

KLE’S S NIJALINGAPPA COLLEGE 59

 100
90
80
70
60 20 -35 km/hr

50 35 -45 km/hr
40 45 – 60 km/hr
30 60 & above
20 Total
10
0
Of The percentage
Respondents

Table 4.11

Table showing opinions of customers regarding quality

Sl no. opinion Of The Respondents percentage

1 Excellent 16 16
2 Good 31 31
3 Satisfaction 47 47
4 Not Satisfaction 6 6
Total 100 100

Analysis

It is observe that 47% of respondents rate quality as satisfactory,

31% of respondents rate it as good and only 16% rate it as excellent.

Inference

Improvement in Quality should be made and price should be

related to quality.

Graph 4.11

Graph showing opinion of customers regarding quality

KLE’S S NIJALINGAPPA COLLEGE 60

 120

100

80 Excellent
Good
60 Satisfaction
Not Satisfaction
40 Total

20

0
Of The Respondents percentage

Table 4.12

Table showing vehicles purchased from various showrooms

Sl no. Showroom Of The Respondents percentage

1 Kivraj Bajaj 21 21
2 Popular Bajaj 16 16
3 Ashoka Bajaj 11 11
4 Bridge stone 29 29
5 Other 23 23
Total 100 100
Analysis

It is seen that most of the respondents has bought their vehicles

from bride stone ie. 29%, 16% of respondents had bought their vehicles from
BAJAJ.

Inference

BAJAJ showroom should attract more customers by introducing

various offers such as free test drive, lucky draws etc.

Graph 4.12

Graph showing vehicles purchased room various showrooms

KLE’S S NIJALINGAPPA COLLEGE 61
 120

100
Kivraj Bajaj
80 Popular Bajaj
Ashoka Bajaj
60
Bridge stone
40 Other
Total
20

0
Of The percentage
Respondents

Table 4.13

Table showing how often respondents face problem with BAJAJ

vehicles

Sl problem Of The percentage

no. Respondents
1 Frequently 15 15
2 Often 49 49
3 Very rare 36 36
4 Never 0 0
Total 100 100

Inference
It is seen that customers often face problems with their vehicles

Of The Respondents
Graph 4.13

Graph showing how often respondents face problem with BAJAJ

vehicles Frequently
Often
Very rare
Never

KLE’S S NIJALINGAPPA COLLEGE 62

 Table 4.14

Table showing preference of colors by respondents

Sl no. color Of The Respondents percentage

1 Red 17 17
2 Black 28 28
3 White 11 11
4 Blue 39 39
5 Other 5 5
Total 100 100

Analysis
From the above table it is seen that 39% of the respondents
prefer blue colour 28% prefer red, 11% prefer white and 5% prefer other
colors.

Inference
It shows that a BAJAJ vehicle does not have varieties of colors
and people expect Colors.
Graph 4.14

KLE’S S NIJALINGAPPA COLLEGE 63

 Graph showing preference of colors by respondents

120

100
Red
80 Black
White
60
Blue
40 Other
Total
20

0
Of The Respondents percentage

Table 4.15
Table showing preferences of various benefits associated to BAJAJ

Sl c Excellent Good Moderate Can’t say total

no. Benefits Res % Res % Res % Res % Res %
1 comfort 4 20 11 27 10 33 0 0 25 25
2 Safety 2 10 7 18 15 17 3 30 17 17
3 Mileage 4 20 8 20 4 13 0 0 16 16
4 Maintenance 3 15 4 1 7 23 0 0 14 14
5 Power 5 25 7 18 4 14 0 0 16 16
6 status 2 10 3 7 0 0 7 0 12 12
Total 20 10 40 10 30 10 10 10 10
0 0 0 0 0

Analysis
It is seen from the table that 25% of the respondents prefer
BAJAJ vehicles for comfort, 17% of the respondents prefer for safety and 16%
prefer for mileage.
1. 25% of respondents’ rate power as excellent 20% rate comfort as
excellent, again 20% rate mileage as excellent
2. 27% of respondents rate comfort a good a good, 20% rate mileage as
good, and 18% rate both power and safety as good.
3. 33% rate comfort as moderate, 23% rate mileage and 17% rate safety
as moderate respectively. 30% of the respondents can’t say about
safety and 70% cant say about status.
Inference
The comfort mileage and safety levels in BAJAJ vehicles are good.

KLE’S S NIJALINGAPPA COLLEGE 64

 Graph 4.15
Graph showing preference of various benefits associated to BAJAJ

35
30 Benefits

25 comfort
Safety
20
Mileage
15
Maintenance
10 Power
5 status
Excellent

Moderate

Can’t say
0
Good

total

Table4.16

Table showing opinion of respondents towards after sales services

Sl no. opinion Of The percentage

Respondents
1 Excellent 12 `12
2 Good 29 29
3 Satisfactory 35 35
4 Not Satisfactory 24 24
Total 100 100

Analysis
35% of the respondents say after sale services is satisfactory,
29% says good and 12% says excellent, 24% of the respondents are not
satisfied.

Inference

Most of the respondents are satisfied with after sales services.

Graph 4.16

KLE’S S NIJALINGAPPA COLLEGE 65

 Graph showing opinion of respondents towards after sales services.

Of The Respondents

Excellent
Good
Satisfactory
Not Satisfactory

Table 4.17

Table showing the availability of spare parts

Sl Opinion Of The Respondents Percentage

no.
1 Yes 95 95
2 No 5 5
tota 100 100
l

Analysis
It is seen that 95% of the respondents say yes and 5% of the
respondents say no.

Inference
Availability of spare parts are more.

Graph4.17

Graph showing the availability of spare parts

KLE’S S NIJALINGAPPA COLLEGE 66

 Of The Respondents

Yes
No

Table 4.18

Table showing satisfaction levels of consumers towards BAJAJ vehicle.

Sl no. Opinion Of The Respondents Percentage

1 Highly Satisfied 19 19
2 Satisfied 73 73
3 Unsatisfied 8 8
4 Highly satisfied 0 0
Total 100 100

Analysis
It is observed that 73% of respondents are satisfied with their
vehicles, 19% are highly satisfied and 8% are unsatisfied.

Inference

Satisfaction levels of the customers are more for BAJAJ vehicles.

Graph 4.18

KLE’S S NIJALINGAPPA COLLEGE 67

 Showing satisfaction levels of consumer towards BAJAJ vehicle.

120

100

80 Highly Satisfied
Satisfied
60 Unsatisfied
Highly satisfied
40 Total

20

0
Of The Respondents

Table 4.19
Table showing rating of BAJAJ vehicles with other brands by
respondents.

Sl vehicle Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 total

no. s
N % N % N % N % N % N % No %
o o o o o o
1 Hero 11 31 10 45 4 27 2 20 0 0 0 0 27 27
Honda
2 LML 3 8 2 10 5 33 1 10 2 20 0 0 13 13
3 Yamaha 4 12 3 14 1 7 1 10 5 50 4 50 18 18
4 Kinetic 0 0 1 4 0 0 2 20 2 20 3 37 8 8
5 Bajaj 14 40 6 27 5 33 3 30 0 0 0 0 28 28
6 other 3 9 0 0 0 0 1 10 1 10 6 13 6 6
Other 35 10 22 10 15 10 10 10 10 10 8 10 10 100
s 0 0 0 0 0 0 0

Analysis
From the above table it is seen that most of the respondents i.e., 28% prefers
BAJAJ and 27% of the respondents prefers HERO HONDA and 18% prefers
Yamaha.

KLE’S S NIJALINGAPPA COLLEGE 68

 1. 40% of the respondents rank BAJAJ at 1st place, 31% of the
respondents rank Hero Honda on 1st place, and 12% ranks Yamaha on
1st.
2. 45% respondents rank Hero Honda on 2nd 27% ranks BAJAJ on 2nd
and 14% rank Yamaha on 2nd.
3. 33% ranks BAJAJ 3rd, 27% ranks Hero Honda 3rd.
4. 30% ranks BAJAJ fourth, 20% ranks both Hero Honda and Kinetic at
fourth respectively, and 10% for both LML and Yamaha respectively.
5. 50% of respondents rank Yamaha both fifth and sixth.
6. 37% of respondents rank Kinetic at sixth.

Inference
Though BAJAJ is a renowned name among two wheeler manufactures it
faces a Stiff competition from Hero Honda.

60

50
Hero Hondas
40
LML
Yamaha
30
Kinetic
20 Bajaj
other
10

0
1

5
k

k
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KLE’S S NIJALINGAPPA COLLEGE 69

 SUMMARY OF FINDINGS
AND
CONCLUSIONS.
KLE’S S NIJALINGAPPA COLLEGE 70
 Chapter 5

SUMMARY OF FINDINGS

This Chapter consists of findings that are analyzed on the basis of data

Procured From previous chapter.

1. It is observed that 31% of the respondents are interested to purchase

BAJAJ bikes and are in the group of 18-25 and 21% of the respondents
who interested to purchase BAJAJ falls in the age group of 25-30.

2. The data reveals that 63%of the respondents belong to the male
category and 37%belongs to female category.

3. Employed persons are the main consumers of the BAJAJ bikes which
account to 33%, second are the students who account for 27%.

KLE’S S NIJALINGAPPA COLLEGE 71

 4. 64% of the respondents belong to Rs.2, 00,000 and above income
group.

5. It is seen that all the respondents are aware of BAJAJ bikes.

6. 73% of the respondents are aware of BAJAJ bikes are eco-friendly.

7. Its is observed that among all the BAJAJ bikes, 32%owns Pulsar,
24%owns Discovers, 13%owns Platina.

8. 59% of the respondents think that prices of BAJAJ bikes are

reasonable, 11% says it is expensive, and 30%can’t says about it.
9. It is seen that majority of the respondents buy BAJAJ bikes for need
which accounts to 43%, 23% are influenced by advertisement and
15%goes for style.

10. It is seen that 34%of the respondents expects 60 and above mileage,
37%except 45-60 km\hr.

11. It is observed that 47%of the respondents are satisfied with the bikes,
31%says that BAJAJ bikes are comfortable.

12. Most of the respondents prefer to buy their BAJAJ bikes from
Bridgestone showroom i.e.29%, 16% respondents have bought from
triton BAJAJ.

13. The data reveals that 49%of the respondents often face problem with
their bikes, 15% respondents frequently face problems with their
bikes very rarely

KLE’S S NIJALINGAPPA COLLEGE 72

 14. It is observed that blue; black are the most preferred colures of BAJAJ
which constitutes 39%and 28%respectively.

15. The data reveals that 25%of respondents prefer BAJAJ for comfort,
safety reasons inspires 17%and mileage inspires 16%.

>25%feel power is excellent, 29%feel comfort and mileage is excellent.

>27%, 20%, 18%of respondents feel comfort, mileage and power are good
respectively.
>30%23%and 17%feel comfort, safety and mileage are moderate
respectively.
>30%and70%of respondents can’t Say about safety and status
respectively.

16. The data reveals that 35%of the respondents feel after sales services
are satisfactory, 29%say good and 12%say excellent. Respondents
who rare not satisfied constitute 24%.

17. A large part of the respondents with a majority of 95% are satisfied
with the availability of spare parts .The remaining 5%says no.

18. The satisfaction level of the respondents for BAJAJ bikes are more
than constitutes 73%, 19% of the respondents are highly satisfied and
8%are dissatisfied.

19. The data reveals that 20%of the respondents prefer BAJAJ and
27%prefers Hero Honda and 18%prefers Yamaha

>40%, 31%and 12% of the respondents ranks BAJAJ, Hero Honda, and
Yamaha in 1st place respectively.

KLE’S S NIJALINGAPPA COLLEGE 73

 >45%27%and 145 respondents rank Hero Honda, BAJAJ and Yamaha in
second place respectively.

>33% ranks both BAJAJ and LML and third place, 27%ranks Hero Honda
an third place.

>30% ranks BAJAJ fourth, 20%ranks both Hero Honda and kinetics at
fourth and 10%for both LML and Yamaha.

>37% of respondents rank kinetic at sixth.

Recommendations

KLE’S S NIJALINGAPPA COLLEGE 74

 &
Suggestion

CHAPTER 6

RECOMMENDATIONS

1. The bikes can be more stylish with attractive features so that it

can attract more youths.

2. Different models BAJAJ bikes can be introduced, with better

comfort, speed and power, so that it can cater to the changing
tastes of women.

KLE’S S NIJALINGAPPA COLLEGE 75

 3. Most of the consumers who BAJAJ bikes are youths and
employed persons. Company can come up with some new
models of bikes with some added features which can attract
other sections such as engineers and doctors.

4. It is seen that awareness among the people about BAJAJ is

high. Company can further come out with some diverse
advertisement in order to reach the right people at right time.

5. Prices of BAJAJ vehicles should be made cheaper without

compromising with the quality, so that it can attract more
customers.

6. The comfort and safety level of bajaj bike should be improved;

quality should further be improved more so that maintenance
remains low.

7. Though most of the customers are satisfied with the mileage,

it is advisable that BAJAJ company can make effort should
effort to increase the mileage capacity .Mileage is one of the
main factors which affect purchase decisions.

8. It is seen that BAJAJ bikes are limited to few colors some of

more attractive colors should be introduced .E.g. some
metallic color and light colors.

9. More services stations should be established in every part of

the city, so those customers have an easy accessibility.

KLE’S S NIJALINGAPPA COLLEGE 76

 10. The prices of the spare parts should be more reasonable and
the services fees should be cheap.

11. More bikes should be introduced having more mileage

capacity like other brands of bike such as TVS, Hero Honda
etc.

KLE’S S NIJALINGAPPA COLLEGE 77

 CONCLUSION

Even though the “BAJAJ bikes” has got a good market it requires
publicity And it needs to spread out .Already it has gained goodwill and
popular Among people, still it needs to reach out all the consumers’
.BAJAJ bikes Should also start producing other models and should add
a different style and Variety to their product line .This will help surely
attract more customers’ .Its Existing goodwill will help it to enhance its
position in the market .At the Same time it should try to maintain its
quality and standard.

KLE’S S NIJALINGAPPA COLLEGE 78

 BIBLOGRAPHY

KLE’S S NIJALINGAPPA COLLEGE 79

 BIBLOGRAPHY

Books:

1. Company Records

2. Principle of marketing
Philip Kotler, prentice hall, Editon2001

3. Consumer Behavior -
Suja R.Nair,5th Edition,2003

4. Consumer Behavior -
Leon G.Shiffner

5. Commentary on consumer Behavior –

S.A.Chunawalla (millennium Ed;2001)

6. Annual Reports of the company

Websites:

1. www.BAJAJmotors.co.in/group.asp2

2. www.india-invest.com/news/bajaj_seeks.html

3. www.ask.com

4. www.google.com

Magazines:

1. Auto car

KLE’S S NIJALINGAPPA COLLEGE 80

 ANNEXURE

KLE’S S NIJALINGAPPA COLLEGE 81

 ANNEXURE
1. Name …………………….. :

2. Specify your age group :

Less than 25 ( )

25 -35 ( )

35 -45 ( )

Above 45 ( )

3. Marital status Single ( ) Married ( )

4’Your Income group

Below 10,000 ( )

Between 10,000-20,000 ( )

Above 20,000 ( )

5. Your Occupation

Student ( )

Professional ( )

Employed ( )

Executive ( )

Business ( )

KLE’S S NIJALINGAPPA COLLEGE 82

6. How did you know about BAJAJ bikes?

News paper ( )

Magazines ( )

Colleagues ( )

Friends & relatives ( )

7. Rank four most important reasons that make you for

Purchase BAJAJ bikes.

Mileage ( )

Price ( )

Colors ( )

Style ( )

Top Speed ( )

Reputation ( )

8. What Mileage is your bike giving?

60 Km /Litr and above ( )

50-60 km/Litr ( )

40-50 km/Litr ( )

Below 40Km/Ltr ( )

9. Are you satisfied with bike’s mileage?

Extremely satisfied ( )

Satisfied ( )

Some what satisfied ( )

Not satisfied ( )

KLE’S S NIJALINGAPPA COLLEGE 83

10. How often have you experienced break down of your BAJAJ bike?

Often ( )

Rarely ( )

Not at all ( )

Very often ( )

11.Are you satisfied with your bike’s power & pick up?

Extremely satisfied ( )

Satisfied ( )

Some what satisfied ( )

Not at all satisfied ( )

12.How do you feel about the riding comfort & safety?

Extremely satisfied ( )

Not at all satisfied ( )

: Satisfied ( )

13. Do you promptly get response from your dealer?

Yes : ( ) No ( )

14. Are you satisfied with the after sales service from dealer?

Yes : ( ) No ( )

15. Are the spare parts available at the service centre where you deal with?

Yes : ( ) No ( )

KLE’S S NIJALINGAPPA COLLEGE 84

16.Do you like to recommend your friends or relatives to purchase BAJAJ

Bikes?

Very likely ( )

Some what likely ( )

Unlikely ( )

Not at all ( )

17. Your suggestions and feedback to improve the quality of Bajaj’s products
and services.

……………………………………………………………………

……………………………………………………………………

KLE’S S NIJALINGAPPA COLLEGE 85