Why are Values Important?

• There is a direct relevance between values which

an organization believes in & its business
practices.

• Allocation of their scarce resources (labor and

capital) to provide the mix of goods and services
society values.
 TYPE OF VALUS

Terminal values &

Instrumental values.
 Terminal values v/s Instrumental
values
• Happiness . • Honest .
• Inner harmony. • Helpful.
• National security. • Responsible.
• Self- respect. • Capable.
• True friendship. • Clean.
• Family security. • Ambitious (hard working)
• A comfortable life. • Broad-minded .
• A world at beauty. • Independent.
 LEVEL OF VALUES
• PERSONAL VALUES.
• CULTURAL VALUES.
• ORGANIZATIONAL VALUES.
• PROFESSIONAL VALUES.
• ESPOUSED VALUES.
• ENACTED VALUES.
 PERSONAL VALUES

Personal values
which are formed
from past
experience &
interaction with
each other.
 CULTURAL VALUES

Cultural values which

are the dominant
beliefs held by a
collective society.
 ORGANIZATIONAL VALUES

Organizational values
which are at the heart of
Organizational cultuer
in term of shered
assumptions , values &
beliefs .
 PROFESSIONAL VALUES

Professional values
which held with
the occupational
group.
 ESPOUSED VALUES

Espoused values which

Represent the values
which we want
others to believe.
 ENACTED VALUES

Enacted values which

Represent the values
Which are practiced.