Developing a social media

strategy

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 It's Tempting

Source: socialnomics.com
© RB Consulting 2010
 But this is about Business....

Source: socialnomics.com
© RB Consulting 2010
 What is Social Media ?

Publish & comment online

Ease of access - Twitter,

My views on anything blogs, YouTube, Wikis

“A (fundamental) shift in the way we communicate”

Erik Qualman - Socialnomics

© RB Consulting 2010
 1 Step
st

Whats your objective ?

•
Group collaboration
•
Influence my
customers
•
Influence & increase
awareness of my
products

© RB Consulting 2010
2nd Step Plan – Do – Check - Act

© RB Consulting 2010
 Metrics / KPIs
Engagement duration

Bounce rate

Activity ratio

Conversion ratio

Brand mentions

Virality
© RB Consulting 2010
 Case Studies

BT – Dare 2 Share
Facebook – Coke Cola

YouTube – British Gas &

British Airways
Blog – Puddleducks &
Twitter – Dell Outlet Dell
& Comcast
Starbucks – LinkedIn – Goldman Sachs
Mystarbucks.com

© RB Consulting 2010
 Content Quality is key !

Source: socialnomics.com

© RB Consulting 2010
 Remember the basics

“Qualman insightfully advises companies to patiently

build relationships with customers through social
media, rather than instantly getting a customer's
name and e-mail address into its database. "Good
businesses realize that it's not all about the instant win
of getting someone into a database,"

Comment from Amazon book review on Socialnomics

© RB Consulting 2010
 Rolling out social media
People

Processes

Strategy

Technology

© RB Consulting 2010
Further Information
@rbconsulting
@rbconsulting
blog.rbconsulting.ie
blog.rbconsulting.ie
rbowden@rbconsulting.ie

mashable.com
Opencloudmanifesto.org &
bloggertone.com
LinkedIn group

UK Social Media

© RB Consulting 2010