PRESENTATION

on
BRAND PERSONALITY

Submitted By :

Mohit Anand
Lakshay Sharma
 SOME IMPRORTANT TERMS
BRAND : A Brand is the identity of a specific
product, service or business .
A Brand can be a name , sign, symbol, color,
combination or slogan .
TRADEMARK : Any legally protected brand name
is Trademark.

COMMODITY BRAND : Any brand associated

with any commodity is Commodity Brand.
 BRAND PRISM / PERSONALITY
Brand identity can be represented by Hexagonal Prism.
Each side representing a specific character of the Brand.

PHYSIQ
RELATI UE
ONSHIP

PERSON
ALITY

REFLEC
TION

CULTUR
E
SELF
IMAGE
BRAND PERSONALITY MEASUREMENT

It is a framework to describe and measure the

“Personality of a Brand” in five core dimensions .
BRAND
BRAND
PERSONA
PERSONA
LITY
LITY

Rugged
ness

Sophisti Sincerel
cation y

Compet Excitem
ence ent
 BRAND IMAGE
It is the Current view of the customers about the
Brand.
It can be defined as a unique bundle of
association with in the minds of Large Customers
It signifies what the Brand presently stands for.
It is a set of beliefs held about a specific brand.

In short, It’s Consumer Perception Towards the Product

BRAND PERSONALITY
 It is the distinguish characteristics of the Brand
 It is the Persona of the Brand
 It is intangible in Nature
 It is often understood by the marketers

A Recognizable Brand Personality is a key

part of Successful Brand’s Appeal .
 Brand Image
Appe
Tac
More Backw
aran
from Pas Reflects
Superfici ard

sive ted
Receive al Lookin
ce rs Side Qualities g

BRAND IMAGE v/s BRAND PERSONALITY

THANKS