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  • BCG Matrix: Question Marks Stars

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    Indrajit Roy Ajoy
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    The BCG Matrix is a tool used to evaluate product portfolio and business units. It categorizes products based on their market growth and market share into four categories: Stars, Question Marks, Cash Cows, and Dogs.

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    bcg

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    The BCG Matrix is a tool used to evaluate product portfolio and business units. It categorizes products based on their market growth and market share into four categories: Stars, Question Marks, Cash Cows, and Dogs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    32 views1 page

    BCG Matrix: Question Marks Stars

    Uploaded by

    Indrajit Roy Ajoy
    The BCG Matrix is a tool used to evaluate product portfolio and business units. It categorizes products based on their market growth and market share into four categories: Stars, Question Marks, Cash Cows, and Dogs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    BCG Matrix

    high
    QUESTION MARKS STARS

    Fanta Coca Cola


    M a rke t G row th

    DOGS CASH COWS

    Juice

    low

    low Market Share high

    The BCG Matrix approach has been developed by the Boston Consulting
    Group.

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