Annexure-IV

Name : Vikas Navnit Barbhaya

Enrollment No : 10BSP0813
Mobile No. : 9821133821
E-mail Id : vikasbarbhaya@yahoo.com

SUMMER INTERNSHIP PROGRAM

PROJECT PROPOSAL

I. Project Proposed: Marketing Strategies for products & services in the financial sector

II. Description of the project in brief: The project involves designing, modifying the current website of
the company and also finding the new areas which will attract new clients, increase the average spending
time of client on the company website, build new clients for training in options. Identifying new ways and
techniques to provide demo of software’s to clients and convincing them for purchase. The project
involves seeking information through the areas of options trading, options training and software solutions.
Analysing options market and developing the strategies about how to use them over the website for
generating business and clientele. The post-sales and customer feedback methods are suggested to achieve
higher client response. Planning and executing advertisements effectively to promote the organisation and
its activities.

III. Objective of the project: To study and analyse the current market and develop new strategies suitable for the
organisation. Also concentrating mainly on the training and software of the company and provide solutions related
to it.

IV. Methodology: The methodology used for the project comprises of combination of qualitative,
quantitative, observational & experimental techniques.

V. Schedule: From 8th February 2011 project begins.

Interim Report : 15th April 2011
Final Report: 13th May 2011

VI. Limitations of the Study: The Project is inter-related with various segments of the organisation and
there are some depending factors like outsourcing of website development.

VII. References: The below are the some of the references used for implementation of Project:

www.religare.com, www.bestbull.in, www.comfortsecurities.co.in, www.dsoftcorporation.net, ,

www.spfl.co.in, www.rmfinance.in, www.mahindra.com

Faculty Guide Name: Prof. Rachna Sharma

Company Guide Name: Mr. Vikas Agrawal

Date: 14th March 2011

Signature of Student:
Vikas Navnit Barbhaya
10BSP0813
IBS MUMBAI