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  • Redbox Marketingplan: Name Last Name Student #

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    Ernst Korevaar
    288 views13 pages
    The Redbox marketing plan document outlines the necessary sections for a comprehensive marketing plan, including an executive summary, problem statement, external and internal analysis, SWOT analysis, market targeting and positioning, objectives, marketing mix recommendations, and 3-year budget. It provides the framework to analyze the market, competitors, strengths, weaknesses, and develop strategic recommendations to improve Redbox's marketing performance and position in the industry.

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    Original Title

    2011-02-07 Redbox marketingplan

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    © Attribution Non-Commercial (BY-NC)

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    The Redbox marketing plan document outlines the necessary sections for a comprehensive marketing plan, including an executive summary, problem statement, external and internal analysis, SWOT analysis, market targeting and positioning, objectives, marketing mix recommendations, and 3-year budget. It provides the framework to analyze the market, competitors, strengths, weaknesses, and develop strategic recommendations to improve Redbox's marketing performance and position in the industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    288 views13 pages

    Redbox Marketingplan: Name Last Name Student #

    Uploaded by

    Ernst Korevaar
    The Redbox marketing plan document outlines the necessary sections for a comprehensive marketing plan, including an executive summary, problem statement, external and internal analysis, SWOT analysis, market targeting and positioning, objectives, marketing mix recommendations, and 3-year budget. It provides the framework to analyze the market, competitors, strengths, weaknesses, and develop strategic recommendations to improve Redbox's marketing performance and position in the industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 13

    Redbox marketingplan

    Name Last name Student #


    Stephani
    e Schagen 611514
    Bikman Wei 605524
    Ernst Korevaar 612851
    Japser Klasen 609345
    Anouk Sassen 513557
    Executive summary (= conclusion!)
    Problem statement
    External (market) analysis [macro & meso]

    market segementation

    External, environmental analysis (DESETP e.o.)

    Trends their influence

    Competition analysis
    Internal analysis

    Current target marketing

    Current positioning

    Current competitive advantages

    Current marketing mix

    Current financial performance


    SWOT analysis & Confrontation matrix
    Market targeting and positioning
    Strategy
    Objectives

    Short term goals

    Long term goals


    Marketing mix

    P/C

    P/C

    P/C

    P/C
    Budget ( 3y)
    Recommendations (to decision makers)

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