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    Managing The Marketing Function

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    brian_barawid
    The document discusses marketing concepts and the marketing mix. It defines marketing as activities designed to facilitate and expedite selling goods and services. The 4 P's of marketing are introduced as the product, price, place, and promotion. Promotional tools include advertising, publicity, personal selling, and sales promotion. Strategic marketing for engineers involves selecting a target market and developing a marketing mix tailored to that target market after selection. The marketing mix considers both in-person and impersonal presentations.

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    Managing The Marketing Function

    Uploaded by

    brian_barawid
    8 views17 pages
    The document discusses marketing concepts and the marketing mix. It defines marketing as activities designed to facilitate and expedite selling goods and services. The 4 P's of marketing are introduced as the product, price, place, and promotion. Promotional tools include advertising, publicity, personal selling, and sales promotion. Strategic marketing for engineers involves selecting a target market and developing a marketing mix tailored to that target market after selection. The marketing mix considers both in-person and impersonal presentations.

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    CHPTR 11

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    The document discusses marketing concepts and the marketing mix. It defines marketing as activities designed to facilitate and expedite selling goods and services. The 4 P's of marketing are introduced as the product, price, place, and promotion. Promotional tools include advertising, publicity, personal selling, and sales promotion. Strategic marketing for engineers involves selecting a target market and developing a marketing mix tailored to that target market after selection. The marketing mix considers both in-person and impersonal presentations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    8 views17 pages

    Managing The Marketing Function

    Uploaded by

    brian_barawid
    The document discusses marketing concepts and the marketing mix. It defines marketing as activities designed to facilitate and expedite selling goods and services. The 4 P's of marketing are introduced as the product, price, place, and promotion. Promotional tools include advertising, publicity, personal selling, and sales promotion. Strategic marketing for engineers involves selecting a target market and developing a marketing mix tailored to that target market after selection. The marketing mix considers both in-person and impersonal presentations.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    of 17

    CHAPTER 11

    MANAGING
    THE MARKETING
    FUNCTION
    The Marketing Concept

    • Marketing

    • Is a group of activities designed to


    facilitate and expedite the selling
    of goods and services.
    The 4 P’s of Marketing
    The Product

    The Price

    The Place

    The Promotion
    Promotional tools

    Advertising
    Publicity
    Personal Selling
    Sales Promotion
    EXAMPLES OF
    SALES PROMOTION
    Strategic Marketing For
    Engineers
    • Selecting a target market
    • A market consists of individuals or
    organizations, or both with the
    desire and ability to buy a specific
    product or service.
    Factors in selecting a
    target market
    • The size of the market

    • The number of competitors


    serving the market
    Strategic Marketing For
    Engineers
    • Developing a marketing mix
    • After the target market, a
    marketing mix must be created
    and maintained.
    • IN-PERSON • IMPERSONAL
    PRESENTATIONS PRESENTATIONS
    • One-on-One • Print , Radio/TV and
    • Internet teleconferencing Yellow Pages Advertising
    • In Person, Telephone, • Web site
    Letter, Fax, E-mail • Printed Materials of all
    • Selling Environment kinds
    • Attire/Grooming • Signage
    • Public Presentations, • Window, Counter, Shelf
    Civic Activities Display
    • Networking • Broadcast Fax and E-Mail
    • Trade Shows? • Direct Mail
    • Sponsorships?
    THE
    MAJOR MAJOR
    END

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