Supply chain management Blue Dart

Table of Contents

Supply chain management:...................................................................2

Factors shaping supply chain management..........................................3
Courier Industries:..................................................................................3
COURIER SERVICES IN INDIA:.................................................................4
Blue dart: corporate profile...................................................................6
It’s Competitive Advantage lies in:.......................................................7
Logistics in Blue Dart..............................................................................8
SERVICES OF BLUE DART........................................................................9
REGIONAL SERVICES IN SAARC AREA.....................................................9
INTERNATIONAL SERVICE.....................................................................11
VALUE ADDED SERVICES......................................................................12
BLUE DART INITIATES CUSTOMER SATISFACTION BENCHMARK.........12
E-Shipping Tools...................................................................................13

1
Supply chain management Blue Dart

Supply chain management in courier

industry: Blue dart
Supply chain management:
A supply chain is a network of sub-suppliers, suppliers, internal operations, trade customers,
retail customers, and end users. Supply chain management is a loop that starts with the customer
and ends with the customer. It requires looking at your business as one continuous process that
absorbs such traditionally distinct functions as forecasting, purchasing, manufacturing,
distribution and sales, and marketing into a continuous flow of business interaction. Under this
the functional ‘stove pipes’ of corporate activity are replaced by departments structured as a
pipeline that stretches between a company’s suppliers and its customers. Integrated supply chain
management is a process-oriented, integrated approach to procuring, producing and delivering
products and services to customers. ISCM has a broad scope that includes sub-suppliers, internal
operations, trade customers, retail customers and end users. ISCM covers the management of
material, information and funds flow. Supply chain management is the logical progression of
developments in logistics management. Physical distribution management integrated two
functions, providing inventory-reduction benefits from the use of faster, more frequent and
especially, more reliable transportation.

Second phase in SCM’s development, the logistics stage saw the addition of the manufacturing,
procurement and order management functions. This was aided by electronic data interchange,
worldwide communications, and the growing availability of computers to store data and perform
analyses.

The third and current stage is the integrated supply chain management stage. To the lengthening
chain of functions being integrated, suppliers at one end and customers at the other have been
added. This has become a seven-function supply chain, vastly more complex than the two-
functions physical distribution chain. To handle this complexity, we rely on electronic data,
electronic funds transfer, higher bandwidth communications, and computerized decision support
systems for planning and for execution. Training is a key component too.

2
Supply chain management Blue Dart

The next phase of supply chain management, super supply chain management for want of a
better term will incorporate more functions such as product development, marketing and
customer service. It will be enabled by even more advanced communications, better and more
user-friendly computerized decision support systems and increased training.

Factors shaping supply chain management

From the many factors potentially involved,it is believed that six business and economic forces
will most impact future supply chain management.These include the three external
factors:consumer demands,globalisation and information/communication.Three additional topics
that will be critical to future supply chain design:competition,regulation and environmental
concerns.Though other factors,for example, organized labour and transportation technology may
play a role they will be secondary in defining supply chain management’s future.

Courier Industries:

Couriers are basically a service for sending money or goods at some extra cost. It involves a
person or a company engaged in transporting, dispatching and distributing letters, parcels and
mails. In a rather layman term, it can be said that, compared to normal mail service, a courier
possess many added features. A courier is much faster, safer and secured than ordinary mail. It is
a specialized service with authenticated signatures. It has tracking service with each service
being treated as a specific individual case. Dedicated timely deliverance is its primary hallmark.
These features do cost a bit extra but with so many features available, the cost gets leveraged.
The courier industry specializes in time-definite, reliable transportation services for documents,
packages and freight. This is done via a combination of transport networking that includes road,
rail, sea and air for door-to-door delivery. This extensive distribution system is supported by
infrastructure that comprises hubs, warehouses, IT technology and human resources, as well as
offices in various cities. More and more courier companies appear on a regular basis, and you
may have noticed different courier logos and branding on vans and planes across the world.
Many of these courier companies operate independently, where as others rely on some of the
larger courier companies when it comes to providing international deliveries. One of the main
reasons for the increase in courier companies is the boom in global trade, probably largely down
to the Internet. Couriers have to deal with all sorts of requests from delivering simple mail

3
Supply chain management Blue Dart

documents to large electronic items like computers, printers and televisions. Simply put, the
courier market has grown due to demand from customers and businesses.

SALIENT FEATURES OF THE INDUSTRY

 The courier industry specializes in time-definite, reliable transportation services for

documents, packages and freight.
 The industry has exhibited a growth of about 30% over the past four years and is
expected to grow at 25% for the next two to three years, making it one of the fastest
growing segments in the transportation of cargo.
 International express cargo holds 6% of the express cargo industry, but is
forecasted to reach 40% by 2017.
 The domestic courier industry with a turnover of Rs 20 bn is still at a nascent stage
as compared to developing countries like China where the industry is five to six
times bigger.
 Currently there are about 2300 courier companies in India, but four major players
in the premium organized segment dominate the industry.

COURIER SERVICES IN INDIA:

The courier industry has world over been recognized as an essential and indispensable part
of any economy. In India, various factors like growth of the industrial segment, growth in
exports and imports and overall economic scenario of the country have contributed to the
growth of the courier industry. Domestic courier industry with a turnover in excess of INR
22 bn is still in a nascent stage. India has more than 2,300 courier companies. It is a highly
disintegrated industry with nearly 20 players in the organized sector, 2,000 in the semi organized
sector, and the rest in the unorganized sector. There are a few major players in the organized
sector who have a combined market share of 90%. Indian courier industry was initially limited to
all the four metros. The reason was the airport connection these metros were having. The
industry had its start some 15-20 years ago. But with changing economy and technical
advancement seen on a daily basis, the industry has extended fast to several metropolis, township
and even rural areas. Train, bus, motorcycle and even bicycle have helped the industry in this
regard. Industry has traveled a long way and now it has become a very common sight to see an

4
Supply chain management Blue Dart

office of Courier Company in the nearby locality. Owing to the growing demand for reduced
transit time and early deliveries the industry is forecast to grow at 25% for the next two to three
years, making this one of the fastest growing segments in the transportation of cargo.
International express cargo holds 6% of the express cargo industry, but is forecasted to reach
40% by 2017.
These are some key players in Indian Courier Industries:
1. Blue Dart
2. DHL India
3. FedEx India
4. First Flight Couriers
5. AFL
6. Gati
7. Elbee Express
8. Overnite Express
9. TNT India
10. UPS India
Blue Dart Express Ltd. (Blue Dart) is the market leader, with a 36% market share in the domestic
market, and Elbee Services Ltd., the second largest player, has a 20% market share. AFL-DHL is
primarily focused on the international segment, where it is the market leader, whereas Gati
Corporation Ltd. (Gati) is the market leader in the domestic packages, ground distribution
segment. In the domestic air packages segment, Blue Dart, having developed its own air network
and aircraft operations, is currently the market leader.

Revenues of Major Player in the Indian Market (Rs. bn):

The organized segment dominates the package and the premium document business since it
requires a strong infrastructure and resources, while the low-yield document business is the
domain of the unorganized sector. However in value terms the share of the organized sector is
64% and of the semi-organized and unorganized sector is 36% inspite of the large volumes it
handles.

5
Supply chain management Blue Dart

Blue dart: corporate profile

Blue Dart, South Asia's premier number one express air and integrated transportation,
distribution and Logistics Company, offers secure and reliable delivery of consignments to over
21,429 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding &
DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and
logistics network worldwide, covering over 220 countries and offers an entire spectrum of
distribution services including air express, freight forwarding supply chain solutions and customs
clearance. Blue Dart was selected a Business Super brand for the fourth time consecutively from
over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, three
years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue
Dart has been awarded with the Asia Brand Congress Brand Leadership Award 2008. It has also
been listed as one of the Forbes 'Best under Billion' companies. The Blue Dart team drives

6
Supply chain management Blue Dart

market leadership through its motivated people force, dedicated air capacity, cutting-edge
technology, innovation, and value-added services to deliver unmatched standards of service
quality to its customers. State-of-the-art Technology, indigenously developed, for Track and
Trace, MIS, ERP, Customer Service, Space Control and Reservations. Blue Dart Aviation,
dedicated capacity to support their time-definite morning deliveries through night freighter flight
operations. Warehouses at 14 locations across the country as well as bonded warehouses at the 6
major metros of Bangalore, Chennai, Delhi, Mumbai, Kolkata and Hyderabad. ISO 9001 - 2000
countrywide certification by Lloyd's Register Quality Assurance for their entire operations,
products and services.

It’s Competitive Advantage lies in:

 Blue dart’s vast and unparalleled Domestic Network: Linked by some of the most
advanced communications systems and positioned to offer a consistent, premium,
standardized quality of service.
 A spectrum of services to provide customized solutions. Blue dart is the only express
carrier in the country today which offers an entire range of services that extend from a
document to a charter-load of shipments. Its services are relentlessly monitored to deliver
a net service level of 99.96% (as on February, 2005).
 It’s Customs and Regulatory expertise: Company had a dedicated team of specialists who
provide the expertise for customs as well as regulatory clearances at all States within the
country, to support seamless service to the customer.
 It’s Technology: Designed to enhance the reliability of our operations and process
efficiency, and add value to the customer through time and cost savings.
 It’s Air Network: The only one of its kind in the country today, that is focused on
carriage of packages as its prime business, rather than as a by-product of a passenger
airline. A dedicated aviation system to support Blue Dart's services is self-sustaining,
with its own bonded warehouses, ground handling and maintenance capability.
 Its financial credibility: Fitch Ratings India Pvt. Ltd. has assigned the highest "F1+ (Ind)"
[F one plus (Ind)] rating for their short term debt programme of Rs. 30 crores. Further,
ICRA Ltd. has also assigned the highest "A1+" (pronounced A one plus) Rating for their
Commercial Paper Programme of Rs. 25 crores.

7
Supply chain management Blue Dart

 Its People force: Committed, diverse and over 4,000 strong are company’s most valued
asset. All company’s achievements have been possible because they have a team who
believes in themselves and their company, a team with a winning attitude. Blue dart is a
learning organization, valuing self-development, and most of company’s managers are
homegrown.

Logistics in Blue Dart

The Information Technology industry is, perhaps, typical of the changing and escalating logistic
demands of various industries today, irrespective of their category as 'old' or 'new' economy. In
the IT industry, the difference between success and failure is closely linked to the supply/value
chain integration, of which there are two distinct processes:
1. The delivery of goods to the customer in the most reliable transit period (and preferably the
shortest) possible. 'Reliable' alludes to a certain guaranteed transit time for packages to reach
customers or the response that organisations need in the event of any exceptions.
2. The reverse flow of acknowledged signed delivery records without which, in many cases,
recovery of bills are virtually impossible. Especially so in the case of companies placing multi-
location orders that could cover hundreds of cities. The task for the supplier is staggering - plan
logistics for deliveries to all these locations, and hope for 100% of the delivery records to be
returned before bills can be submitted to the customer. In most IT companies, the role of
'logistics' or 'fulfillment' is key. With organisations moving towards close to perfect standards
like Six Sigma, interaction with logistics suppliers has taken on a critical role moving up
sometimes to the level of the CEO of the organization. Blue Dart Express Limited applied and
found solutions to these critical demands much before other players could even recognize their
need. Through its exceptional people processes, superior technology, and stress on quality
systems over the last, almost two decades now, Blue Dart was quick to fulfill these needs: The
country's most reliable air and surface network offer a predetermined delivery schedule with
close to 100% accuracy. The IT industry could plan its production with precision and avoid
expensive inventory build-up. Blue Dart offers the country's most comprehensive
communications technology. Much before the internet was prevalent; Blue Dart customers could
dial into the network through Power Dart 2000 and track their packages. As an added option, Fax
dart could fax a copy of the delivery record the minute the Blue Dart system was updated. The

8
Supply chain management Blue Dart

country's only express airline with a fleet of three Boeing 737s ensured that packages were flown
to their destinations overnight. Another tremendous advantage was that the individual size of
packages that could be carried multiplied manifold. Retrieval of signed delivery records posed
the industry's most intriguing problem. Blue Dart was quick to understand this requirement and
put in place a 100% retrieval system. Blue Dart not only handles large volumes and oversize
packages overnight - it also provides the industry with status of their shipments and retrieves
such records as are necessary for billing. The entire cycle has been considerably shortened,
enabling the industry to achieve healthy bottomline.

SERVICES OF BLUE DART

REGIONAL SERVICES IN SAARC AREA

Between India, Bangladesh, Bhutan and Nepal.
Blue Dart offers the fastest, most reliable, door-to-door express deliveries for your documents
and packages to countries in the SAARC region through Regional Priority. The service offers
access to over 13,700 locations in India, and over 800 locations in Bangladesh, Bhutan and
Nepal, providing the widest coverage in the region through a quality network, an integrated air
and ground infrastructure dedicated to express transportation and innovative technology support.
different type of regional services: -
DOMESTIC PRIORITY
The fastest, most reliable, door-to-door delivery service within India and to Bangladesh, Nepal
and Bhutan for documents and small shipments under 32kgs per package. The special benefits of
this service are:
 Delivery to over 13,700 locations in India
 Free pick-up from your location
 Real-time Tracking
 Regulatory Clearances
 Free Computerized Proof of Delivery

9
Supply chain management Blue Dart

DART APEX
Dart Apex is a door-to-door delivery service within India for shipments weighing 10kgs. And
above. It is the fastest, most efficient delivery solution for commercial shipments that are time-
bound and are required to undergo regulatory clearances, or require special handling. Dart Apex
offers you an economical option of an Airport-to-Door service from the major airports of
Chennai, Bangalore, Mumbai, Delhi, Kolkata and Hyderabad to all the Dart Apex locations
serviced. A customer may book space for their shipments through company’s Customer Service
and deliver customer shipments to Blue Dart Aviation Office at the related airport. Dart Apex
also offers a further economical option of a Door-to-Airport service. A customer may book their
shipments at any of company’s locations serviced for this product to any of the major airports.
Consignee would be required to collect the shipment from the Blue Dart Aviation office at the
concerned airport.
Dart Apex offers the following benefits:
 Wide Market Reach
 Single-window Clearance
 Real-time Information
 Time-Definite Delivery
 Free Proof of Delivery on Demand
 Speed
 Flexibility
 Economical

DART SURFACELINE
Dart Surfaceline is an economical, door-to-door, ground distribution service within India for
shipments weighing 10 kgs and above. It offers a cost-effective logistics option for your less
time-sensitive shipments, with the following value-added benefits:
 Time-bound Delivery
 Track your Shipment
 Regulatory Clearances
 Pick-up Convenience

10
Supply chain management Blue Dart

 Secure Shipments
 Economical Tariff
SMART BOX
Smart Box is a convenient, economic, packaging unit priced to include a door-to-door delivery
service within India. The units come in 2 sizes, 10kgs and 25 kgs, and are designed to
accommodate a variety of products. The special benefits of using Smart Box are:
 A wide market reach
 Speedy Delivery
 Free pick-up
 Real-time Tracking
 Regulatory Clearances
 Proof of Delivery
 Trouble Free Service

INTERNATIONAL SERVICE
International services of Blue dart are taken over DHL EXPRESS in 2002. Blue Dart Express
Limited, through its International Sales alliance with DHL, the premier global brand name in
express distribution services, offers DHL Document Express (DOX), DHL Worldwide Package
Express (WPX) and the Jumbo Box (Jumbo Box - 25 kgs. and Jumbo Junior - 10 kgs.), a one-
stop shipping process for reliable, timedefinite, door to door delivery of international documents
and packages. The service offers access to 220 countries and territories worldwide and the
extensive, quality network of Blue Dart and DHL.
The special benefits of the International Services are:
1) A Convenient Solution for Urgent, International Documents & Shipments.
2) Documents and packages will be picked-up from location, cleared through customs and
delivered to consignee.
3) Customs Clearance Expertise Specialists conversant with customs formalities in India as well
as in 228 countries worldwide, and pre-clearance for shipments in transit available for most
destinations, ensure efficient delivery.
4) Real-time Tracking.
5) A Cost-effective Option.

6) Packaging.
11
Supply chain management Blue Dart

VALUE ADDED SERVICES

Value added services on the rise. Blue Dart has started providing value-added services like
“logistics management, supply chain management and warehousing facilities to its clients. Going
forward demand for such services from corporates is likely to grow at a fast clip. This is because
by outsourcing such services to third party service providers they would be able to cut down on
costs and improve their efficiency levels. For the courier companies such services would be part
of the overall value proposition they would be offering their clients apart from the normal pick
up and delivery. Such services have the potential for enhancing the margins of courier companies
like Blue Dart. We believe that Blue Dart is best equipped to capitalize on the growing
opportunities in the emerging areas of warehousing and supply chain management.

BLUE DART INITIATES CUSTOMER SATISFACTION BENCHMARK

As a business entity customer have dispatched an important package that contains some
confidential business documents. Customers do not know the status of the documents shipped.
Customer’s end up making endless calls to the courier service office asking them when the 'Proof
of Delivery' (POD) will come their way since company need to be assured that everything that
was sent has reached the destination. Now, Blue Dart Express Ltd promises to cure customer’s
conventional woes. Termed 'net service levels', the initiative is all internal benchmarking
exercise by which the organisation evolves an action plan to examine the areas where the
customer satisfaction levels have not matched up to the standards that have been established
internally by the enterprise. The company also evolves marketing strategics that can enable its
business to effectively retain customers. Blue Dart Express Ltd senior vice-president (marketing
& projects) Tulsi Mirchandaney says that- "The express service Industry does not have any
external benchmark to look up to. Company’s therefore, decided to look into some of the
operations that successfully institutionalised internally, and use those as benchmark to efficiently
address various customer needs." This implies that every day professionals from Blue Dart will
monitor the exact status of various shipments of its clients, specially air cargo services which is
one of the core offerings where the company generates substantial business volumes. In this
business, the company may encounter imperatives like flight delays to bad weather conditions or
some other peculiar circumstances which may lead to considerable worry and anxiety for the
target customers. This is more so because the delivery of these shipments would be crucial to
effectively run their own independent end-businesses. The team within the company, in such

12
Supply chain management Blue Dart

instances will track the specific geographical areas where the problem persists through Internal
technology tool and other aligned systems that have been initiated by the enterprise. The
company will also personally interact with customers and explain to them the exact reasons for
the delay along with the time when the cargo will be delivered. Further, the moment the
company discovers that there are certain areas where customer service delivery is not in sync
with the standards that have been set by the organisation, the entire team gets down to analysing
the problem. This is done to determine where exactly the company needs to gear up further As a
technology leader in the business of supply-chain management in the country, Blue Dart Express
Limited recognised the far-reaching scope of the internet in 1996, and has been exploring web-
based solutions to extend the range of services available to its customers and integrate them into
its core products. It has evolved an e-strategy.This e-strategy encompasses E-Solutions to deliver
additional process efficiencies to business by allowing them access to Blue  Dart's e-shipping
tools and integration with its e-business tools. An individual solution is available for each
business, big or small, transacting off the internet or on the internet, and ranging from a stand-
alone to a fully integrated one The basic tracking solution will enable Blue Dart's customers to
track their shipments, through single or multiple waybills, on-line. Customers can check the
status of their shipments using a waybill number or a reference number. A mail-based solution
will allow the customers to query status of their shipments using e-mail.Registered customers of
Blue Dart can make advanced queries on the status of their shipments, and can keep track of
them for up to 45 days on-line. They can filter their queries by date range, origin, destination and
service, and sort the results on-line. Registered customers can download the entire waybill
tracking data - schedule the download, and select the frequency and the data to be downloaded.
These customers can also generate and download various reports customised to meet their
individual needs.

E-Shipping Tools
These tools are convenient aids to support your shipping management processes:

TrackDartTM:
Track the status of your shipment by using the TrackDart TM box, which is available on the upper
left panel of every page on website. You may track shipments sent on Blue Dart services within
India or to Nepal, Bangladesh or Bhutan. You may also track international shipments sent on

13
Supply chain management Blue Dart

Federal Express to/from India. Shipments under single or multiple waybills may be tracked using
either the waybill number or the reference number given at the time of shipping.

MailDartTM :
You may either use the Waybill Number or the Reference Number to track the status of your
shipments. This feature helps you to track Single or Multiple shipments.
To track the status of your shipments by Waybill Number enter the waybill numbers either in
`Subject' or in the text of the mail, each Waybill number seperated by a comma.
To track the status of your shipments by Reference/Order Number. Enter the reference/order
numbers in `Subject' of the mail, each reference or order number seperated by a comma. Another
powerful feature in the MailDart is the Intimate Me Option. Incase you need to know the status
of the shipment upon delivery you only have to send a mail to intimateme@bluedart.com with
Single or Multiple Waybill numbers in `Subject' or in the text of the mail, each Waybill number
seperated by a comma.You will receive an automated reply giving you a Status Update of the
shipment(s) upon delivery.

LocationFinder:
Find the service locations of Blue Dart and the Blue Dart counter or franchisee located closest to
you. You may search by city, street name or pin code to find one of over 11,558 locations
serviced in India, or in 211 countries worldwide.

TransitTimeFinder:
Check the transit times for your domestic and international shipments, and for the various
services offered by Blue Dart to help you identify the service that meets your requirements.

PriceFinder:
Calculate your shipping costs for your domestic and international shipments by using Price
Finder.

WaybillGeneration: :
The Online Waybill generation tool helps the credit customer to generate a waybill for a
consignment. The user has to enter the details of the consignment and the waybill will be
generated in a PDF format.Another powerful feature in Waybill Generation is the
Address Book. This feature comes with the online waybill generation module. The Address

14
Supply chain management Blue Dart

Book can be accessed by all credit customers of Blue Dart. You can create a new address list and
modify or delete the addresses at any point of time.

COSMATII:
COSMAT II (Computerised On-line System for Management, Accounting and Tracking) is a
complete ERP system indigenously developed by Blue Dart. It interfaces with the Human
Resources Management, Financial Management, Purchase, Sales Monitoring Executive
Information and CRM systems.COSMAT II was constructed in 4 major modules to cover all the
complex processes of the entire organisation. To set up this large application, various media were
used (leased lines, VSAT, Microwave links) on our very own WAN for effective data transfer
between all locations. Barcodes and Scanners were used for speedier operations. COSMAT II
enables easy access to the database over a wide area network, and ensures reliable information
and feedback even in areas that are afflicted by poor telecom services. All the powerful web-
based tools, including TrackDart, interface with COSMAT II to provide real-time response to
customer requirements. COSMAT II is an evolving system, upgraded continuously, to deliver
value to the customer and make operations easier, more secure and manageable.

SMARTTM :
SMART (Space Management Allocation Reservation and Tracking), is an inhouse developed
state-of-the-art technology system, which allows real-time space and revenue management on the
Blue Dart Aviation network. It ensures that the aircraft is filled profitably, and that all customers
with space confirmed on the aircraft have the assurance that their packages would travel.SMART
dovetails into COSMAT II leveraging on the infrastructural strength of the system. This ensures
that packages booked on SMART are picked, moved on the network and tracked until
delivery.SMART is built on Oracle technologies, with the database housed on Oracle 8i (Release
2). This database is hosted on a Sun Enterprise 3500 server, a fully redundant, zero reboot
system.

ShipDartTM:
ShipDart is a Blue Dart proprietary solution especially created for the convenience of regular
customers. ShipDart enables user control over the entire shipping and tracking processes.
ShipDart needs to be installed at the customers premises in order to interface with their own
system for the pre-shipping and post-tracking activities, thereby playing a major role in bridging

15
Supply chain management Blue Dart

the existing gap in any package movement. A set of Master Files which controls the ShipDart
system has to be downloaded from the site.

CustomisedSolutions:
Blue Dart has delivered customised solutions to various industry segments such as Finance,
Pharmaceutical, Consumer Durables and Information Technology, among others. These
solutions integrate closely with the legacy systems of the business and enable them to accelerate
their processes and provide them with effective MIS.

E-Business Tools

These tools may be efficiently integrated with your systems to provide you with a convenient
and cost-effective solution to your shipping requirements. Blue Dart has been the only Indian Air
Express Company that has invested extensively in Technology infrastructure to create
differentiated delivery capabilities, quality services and customised solutions for the customer.

InternetDartTM:
Track on-line the status update of your shipments sent over the last 45 days. You may track by a
range of dates, origin, destination, delivered or undelivered shipments or service used, on-line.
You may generate a series of reports, at a pre-determined frequency, and sort the results on-
line.For on-line queries and reports: on providing the input of range of pickup dates, origin,
destination and services used, you can check any of the following, on-line: 

 Waybill details and status of all shipments sent during a given period

 Details of all delivered shipments

 Status of all undelivered shipments

 Details of all RTO (Return to Origin) shipments

 Details of all Re-directed shipments

ShopTrackTM:
ShopTrackTM is an API (Applications Program Interface) designed specifically to support and
enhance the services provided by a portal or any e-business. Research indicated that, while
retailers provided an entire gamut of product services and information, eshoppers invariably had
to leave the website or use manual means to track their purchases. The result - less eyeball time

16
Supply chain management Blue Dart

on their pages. Portals that sought to resolve this dilemma were faced with the unattractive
alternative of database maintenance and call centres. ShopTrack TM provides an effortless,
customised solution. Customers no longer have to leave the Portal site to track their purchases.
They just need to enter the order-number of their purchase and the shipping and delivery details
are displayed on the same page. The Portal can decide how to display the data elements and may
even store them in their database. ShopTrack TM is another time and cost-saving tool created to
arm Blue Dart's customers with a competitive edge.

PackTrackTMs:
PackTrackTM is an API (Applications Program Interface) designed for any client involved in
logistics, distribution and inventory control. It has been designed to streamline and integrate
shipping processes. PackTrackTM can be integrated into the client's systems and enables him to
keep track of the entire distribution status of all his customers. It is simple, easy-to-use and can
be easily integrated with any windows-based application or any Java compliant machine. Queries
are fetched immediately from Blue Dart's database, providing a seamless service for the client
and his customers, and bringing the entire chain within his domain. The client may store this data
in his database, providing him with an effective CRM tool.These e-Business tools, the first of
their kind in the country, bring increased efficiencies to most B2C, B2B and C2C transactions.
Both ShopTrackTM and PackTrackTM provide the following : 

 On-line, real-time status details of the waybill number

 On-line, real-time status details of all the waybills linked to an order number 
 Results in either XML, TEXT or HTML formats 
 Supports JSP & ASP

MobileDartTM:
MobileDartTM - WAP works on any mobile phone or device which supports Wireless Application
Protocol. Using MobileDart-WAP, the customer can check the current status of his shipments
on-line by entering the waybill number. In the case of an undelivered shipment, he can choose to
receive delivery details by email or SMS. The customer can also access the Location Finder
which provides details about all locations service by Blue Dart, based on a pincode. Information
about all the Service product offerings as well as the company is also available on the WAP site
(wap.bluedart.com). This enables the customer to make a shipping decision on the

17
Supply chain management Blue Dart

run.MobileDartTM - SMS works on any mobile phone or device which supports sending email
over SMS (Short Messaging Service). This service provides two tracking features - current status
of shipments forwarded, and automated intimation on delivery of the shipment. To know the
current status of his shipment, all the customer has to do is to send a message to t@bluedart.com,
followed by the waybill number. MobileDart-SMS will respond with the current status details.
To receive an automated advice when a shipment is delivered, the customer just sends a message
to i@bluedart.com followed by the waybill number. An intimation will be received by the
customer as soon as the shipment is delivered. The country's only express airline with a fleet of
three Boeing 737s ensured that packages were flown to their destinations overnight. Another
tremendous advantage was that the individual size of packages that could be carried multiplied
manifold. Retrieval of signed delivery records posed the industry's most intriguing problem. Blue
Dart was quick to understand this requirement and put in place a 100% retrieval system.Blue
Dart not only handles large volumes and oversize packages overnight - it also provides the
industry with status of their shipments and retrieves such records as are necessary for billing. The
entire cycle has been considerably shortened, enabling the industry to achieve healthy
bottomlines. State-of-the-art Technology, indigenously developed, for Track and Trace, MIS,
ERP, Customer Service, Space Control and Reservations. Blue Dart Aviation, our express
airline, to support our time-definite morning deliveries through night freighter flight operations.
A countrywide Surface network to complement our air services. Warehouses at 14 locations
across the country as well as bonded warehouses at the 4 major metros of Kolkata, Delhi,
Mumbai, and Chennai. ISO 9001 countrywide certification by Lloyd's Register Quality
Assurance for our entire operations, products and services. Ecommerce B2B and B2C initiatives
including partnering with some of the prime portals in the country.

18