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  • IMC Exercise - Chapter 5: Juliette Cureau Anne Charlotte Decoopman Joëlle Delon Marine Flatrès Reena Sandhu

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    The document discusses the nature of communication, outlining the key elements of the communication process including the source, encoding of the message, communication channel, decoding of the message, the target audience, the response, and feedback. It then categorizes different communication channels as verbal, graphic, musical, or animation and provides examples of each. Finally, it presents models of the semiotic triad and different types of communication channels.

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    The Basic Communication Model

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    The document discusses the nature of communication, outlining the key elements of the communication process including the source, encoding of the message, communication channel, decoding of the message, the target audience, the response, and feedback. It then categorizes different communication channels as verbal, graphic, musical, or animation and provides examples of each. Finally, it presents models of the semiotic triad and different types of communication channels.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    47 views13 pages

    IMC Exercise - Chapter 5: Juliette Cureau Anne Charlotte Decoopman Joëlle Delon Marine Flatrès Reena Sandhu

    Uploaded by

    Anne Chou Decoop
    The document discusses the nature of communication, outlining the key elements of the communication process including the source, encoding of the message, communication channel, decoding of the message, the target audience, the response, and feedback. It then categorizes different communication channels as verbal, graphic, musical, or animation and provides examples of each. Finally, it presents models of the semiotic triad and different types of communication channels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 13

    IMC Exercise – Chapter 5

    Juliette Cureau
    Anne Charlotte Decoopman
    Joëlle Delon
    Marine Flatrès
    Reena Sandhu
    The Nature of Communication:
     The Source
     The Encoding Message & Semiotic Analysis
     Communication Channel
     The Decoding Message
     The Target Audience
     The Response
     The Feedback

    Conclusion
    Verbal
    Verbal Graphic
    Graphic Musical
    Musical Animation
    Animation

    •• Spoken
    Spoken •• Pictures
    Pictures •• Arrange-
    Arrange- •• Action/
    Action/
    Word
    Word ment
    ment Motion
    Motion
    •• Drawings
    Drawings
    •• Written
    Written •• Instrum-
    Instrum- •• Pace/
    Pace/
    Word
    Word •• Charts
    Charts entation
    entation Speed
    Speed
    •• Song
    Song •• Voices
    Voices •• Shape/
    Shape/
    Lyrics
    Lyrics Form
    Form
     The object
     Signs
    Object
    Object
     Symbols
     Interpretant

    Interpretant
    Interpretant Sign/Symbol
    Sign/Symbol
    Personal
    Personal
    Channels Nonpersonal
    NonpersonalChannels
    Channels
    Channels

    Word of Mouth Personal Selling Print Media Broadcast Media

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