Marketing Mix of Naukri.

com 
Naukri.com is a job site operating in India founded by Sanjeev Bikhchandani in March 1997.[1] It
publishes a monthly report called Naukri JobSpeak.

The site was established in 1997 by Info Edge (India) Ltd. Info Edge is a listed company on the
Bombay Stock Exchange and National Stock Exchange. It went public in November 2006 [2]. It has
invested in the following companies:

* Policybazaar.com/Etechaces Consulting and Marketing Pvt Limited

* allcheckdeal.com/Allcheckdeals.com India Pvt Limited
* meritnation.com/Applect Learning Systems Pvt Limited

Product – Major product is RESDEX which is mainly the complete resume database of naukri.com.
Besides this naukri.com also provides online branding solutions. Its Resume writing services for job
seekers is renowned

Pricing – It is a premium priced portal with its yearly RESDEX costing 2 lakhs and its yearly job
postings costing 85000. The branding solutions too are priced high with each brand logo (depending
on size) costing anywhere from 15 lakhs to 1 crore)

Promotions – It has intermediate presence in Television media and print media, but Excellent presence
in online media. It also uses promotional techniques – arranging local level job fairs, or other branding
techniques to increase awareness. Promotions are one of the major reason because of which
naukri.com has such a high CV acquisition cost.

Place – Naukri.com has its presence in numerous countries but the major buying and after sales
service happens online. The sales force of naukri.com too is widely dispersed and efficiently utilized in
giving demonstrations to clients, acquisitions and after sales service. The Magazine of naukri.com is
present in major cities and uses traditional print media distribution channels

People – Naukri.com is categorized as one of the best places to work. It has above 400 People working
for it. Majority of employees work towards the sales and after sales services of the product. It
provides great incentives which are sales based. People are known to be highly involved; with the
CEO, marketing and sales head known for spending days on field.

Process – The process starts from the job seeker logging onto the site and depositing his CV. A large
depository of CV’s is generated. This Resume database is password protected and the data is then sold
to corporate, recruitment firms online or through personal visits / sales calls. There are numerous
Branding options also available on site and these can also be sold. The sales force is mainly involved
in selling, as well as after sales services.

Physical Evidence – In case of dotcom portals, physical evidence refers to the site design as well as
user experience, both of which are found to be excellent in case of naukri.com for both job seekers as
well as recruiters. Navigation on naukri.com is one of the best on the internet considering the amount
of information available on the website. It also has one of the best E- commerce websites.