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    This document outlines the table of contents for a study on Sony televisions in India. It includes chapters on the introduction and objectives of the study, the company and product profiles of Sony in India, the role of dealers in selling Sony televisions, consumer behavior theory and how it relates to purchasing decisions, an analysis of survey findings on Sony television consumers, and conclusions and recommendations from the study. It also lists annexures with questionnaires and a bibliography.

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    This document outlines the table of contents for a study on Sony televisions in India. It includes chapters on the introduction and objectives of the study, the company and product profiles of Sony in India, the role of dealers in selling Sony televisions, consumer behavior theory and how it relates to purchasing decisions, an analysis of survey findings on Sony television consumers, and conclusions and recommendations from the study. It also lists annexures with questionnaires and a bibliography.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    27 views2 pages

    CHAPTER

    Uploaded by

    asvasanthkm
    This document outlines the table of contents for a study on Sony televisions in India. It includes chapters on the introduction and objectives of the study, the company and product profiles of Sony in India, the role of dealers in selling Sony televisions, consumer behavior theory and how it relates to purchasing decisions, an analysis of survey findings on Sony television consumers, and conclusions and recommendations from the study. It also lists annexures with questionnaires and a bibliography.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    Contents

    Chapters
    1 INTRODUTION
    1.1 GENERAL INTRODUTION
    1.2 NEED FOR THE STUDY
    1.3 SCOPE OF THE STUDY
    1.4 OBJECTIVES OF THE STUDY
    1.5 METHADOLOGY
    1.6 LIMITATIONS

    CHAPTER -02
    COMPANY PROFILE
    2.1 History of the Sony company
    2.2 Corporate identity
    2.3 Sony in India
    2.4 Objectives of a firm
    2.5 Swot analysis
    2.6 Organization structure
    CHAPER -03
    PRODUCT PROFILE
    3.1 Growth of T.V
    3.2 Signal of T.V Picture
    3.3 Model of Sony T.V
    CHAPTER-04
    DEALOR PROFILE
    4.1 Role of the dealer
    4.2 Establishment of Agency
    4.3 Organization structure
    4.4 Sales analysis of Sony
    4.5 Marketing mix statuary of the Agency
    CHAPTER-05
    THEORY OF CONSUMER BEHAVIOR
    5.1 Introduction
    5.2 Meaning
    5.3 Characters of buyer behaviors
    5.4 Determinants of buyer behaviors
    5.5 Buying decision process
    5.6 Stages in buying decision process
    CHAPTER -06
    SURVEY ANALYSIS
    6.1 Introduction
    6.2 Tables and graphs
    CHAPTER -07
    SUGGESTIONS AND CONCLUSIONS
    SURVEY FINDIGS

    ANNEXURES
    Questionnaires
    Bibliography
    www.google.com www. Sony India .com

    CHAPTERS
    Introduction
    Company profile
    Product profile
    Dealer profile
    Theory of consumer behavior
    SURVEY ANALYSIS
    SUGGESTIONS AND CONCLUSIONS
    SURVEY FINDIGS
    ANNEXURES
    Questionnaires
    Bibliography

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