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Lesson 5
Lesson 5
Sport has become big business for both players and sponsors. Famous sportsmen and women earn a lot
of money. Is this moral in a world that has so many poor people? There are two answers to this question.
Firstly, life as a sportsman or woman is quite short. Secondly, many sportsmen and women give money to
the poor, although they don’t have to. Is this answer enough?
One of the biggest sporting events is the World Cup for football. It has a TV audience of 35 billion.
Companies like Adidas, Nike, and Coca Cola have to pay more than $20 million to sponsor a sporting
event. Sportsmen and women need to find sponsors and then they have to wear their logos on clothes.
Sponsors don’t need to pay for these clothes but many do.
Maria Sharapova is a famous Russian tennis player. She has got several sponsors such as Nike, Prince
and NEC computers. She has a special agreement with Nike. Nike has to sponsor her clothing which is
worth about $300,00 a year.