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    Presentation On SWOT Analysis Of: Pioneer Institute of Professional Studies

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    This document presents a SWOT analysis of Hindustan Unilever Limited (HUL). [1] It provides background information on HUL's founding in 1933 and operations as India's largest FMCG company with a majority stake held by Unilever. [2] The SWOT analysis identifies HUL's strengths as its strong brand portfolio, distribution network, R&D, and skilled HR. Weaknesses include changing consumption patterns and high advertising costs. Opportunities lie in India's large domestic market and untapped rural areas. Threats consist of increased regulation, competition, and rising costs. Suggestions are made to strategically position brands and avoid price wars.

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    Presentation On SWOT Analysis Of: Pioneer Institute of Professional Studies

    Uploaded by

    tvishnutiwari
    45 views10 pages
    This document presents a SWOT analysis of Hindustan Unilever Limited (HUL). [1] It provides background information on HUL's founding in 1933 and operations as India's largest FMCG company with a majority stake held by Unilever. [2] The SWOT analysis identifies HUL's strengths as its strong brand portfolio, distribution network, R&D, and skilled HR. Weaknesses include changing consumption patterns and high advertising costs. Opportunities lie in India's large domestic market and untapped rural areas. Threats consist of increased regulation, competition, and rising costs. Suggestions are made to strategically position brands and avoid price wars.

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    This document presents a SWOT analysis of Hindustan Unilever Limited (HUL). [1] It provides background information on HUL's founding in 1933 and operations as India's largest FMCG company with a majority stake held by Unilever. [2] The SWOT analysis identifies HUL's strengths as its strong brand portfolio, distribution network, R&D, and skilled HR. Weaknesses include changing consumption patterns and high advertising costs. Opportunities lie in India's large domestic market and untapped rural areas. Threats consist of increased regulation, competition, and rising costs. Suggestions are made to strategically position brands and avoid price wars.

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    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    45 views10 pages

    Presentation On SWOT Analysis Of: Pioneer Institute of Professional Studies

    Uploaded by

    tvishnutiwari
    This document presents a SWOT analysis of Hindustan Unilever Limited (HUL). [1] It provides background information on HUL's founding in 1933 and operations as India's largest FMCG company with a majority stake held by Unilever. [2] The SWOT analysis identifies HUL's strengths as its strong brand portfolio, distribution network, R&D, and skilled HR. Weaknesses include changing consumption patterns and high advertising costs. Opportunities lie in India's large domestic market and untapped rural areas. Threats consist of increased regulation, competition, and rising costs. Suggestions are made to strategically position brands and avoid price wars.

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    of 10

    PIONEER INSTITUTE OF PROFESSIONAL STUDIES

    Presentation on SWOT Analysis of

    Submitted to : Submitted by :
    Prof.Rini agrawal Vishnu tiwari
    Prof.Rashmi Chudhari
    INTRODUCTION

     Formed in Nov.1956.
     India’s fast moving consumer goods company with 100
    factories across India.
     In 1931 1st subsidiary ,Hindustan Vanaspati Manufacturing
    Co. followed by Lever Brothers India Ltd. (1933) United
    Traders
     The Anglo –Dutch Co. Unilever Owns a majority stake in
    Hindustan Unilever Ltd.
     Type Public company
     Industry  FMCG
     Founded 1933
     Headquarters Mumbai, India
     Revenue 17,873.44 crore (2009-
    2010) 
     Net income 2,202.03 crore (US$488.85
    million)
     Employees Over 65,000 direct & indirect
    employees
     Parent Unilever  Plc (52%)
     Website www.hul.co.in
    VISION /MISSION

    Vision

     To meet consumer needs they Mission


    will respect the concerns
    of their consumers & of society  To add vitality to life.
     To make injury free  Bring safety on top of mind for
    organization. employees & will integrate it
    with all business
     processes & ensuring a safe &
    healthy work environment
    SWOT Analysis
    Strengths

     Strong brand portfolio price quality and variety

     Presence of Established distribution network in both


    urban and rural areas,
     Solid base of the company

     Strong R& D
     Innovation aspect

     Highly skilled HR

     Effective CSR
    SWOT Analysis Contd…

    Weaknesses

     Changing consumption pattern

     High advertising costs

     High price of some product


    SWOT Analysis Contd..

    Opportunities

     Large domestic Market

     Untapped rural Market

     Changing life styles & rising income levels


    increasing per capita income of consumers
    SWOT Analysis Contd…

    Threats

     Tax & Regulatory structure

     Mimic of brands

     New Entrants
     Removal of import restrictions resulting in
    replacing of domestic brand
     Temporary slowdown in economy can have an
    impact of FMCG company

     Increasing cost of raw material.


    Suggestions

     Crucial need to strategically place brands on strong


    position.

     Hard to differentiate blue competitive brands, cash


    brands

     Avoid multiple price wars.

     Proliferation –product line .


    THANK YOU

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