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  • Review of Related Literature

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    Abhishek Kejriwal
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    Sales and marketing integration involves using information systems to organize the collection, access, and analysis of data to support marketing activities. Key components include internal reporting, marketing research, intelligence, and decision support systems. Together these components provide an integrated way to use information in sales and marketing processes and decisions.

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    MIS

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    Sales and marketing integration involves using information systems to organize the collection, access, and analysis of data to support marketing activities. Key components include internal reporting, marketing research, intelligence, and decision support systems. Together these components provide an integrated way to use information in sales and marketing processes and decisions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    12 views5 pages

    Review of Related Literature

    Uploaded by

    Abhishek Kejriwal
    Sales and marketing integration involves using information systems to organize the collection, access, and analysis of data to support marketing activities. Key components include internal reporting, marketing research, intelligence, and decision support systems. Together these components provide an integrated way to use information in sales and marketing processes and decisions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Review of related literature

    MKIS
    • Defining Sales & Marketing
    • Integration of IS in sales & marketing process
    • Organized way of collecting, accessing and
    analyzing information\
    MIS Components
    Components (cont.)
    • Internal Reporting System
    • Marketing Research Systems
    • Marketing Intelligence Systems
    • Decision Support Systems
    Use of MIS in Marketing

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