IMPLEMENTATION OF

RED(RIGHT EXECUTION
DAILY) AND ITS IMPACT ON
SALES

BY

Chandrashekar Reddy.k
0911 PGDM 021
RED (RIGHT EXECUTION DAILY)

 Visi-cooler

 Availability

 Activation Elements
VISI COOLER
 PRIME Location – Visible to every one

 Is the cooler 100% pure with coke products?

 Is the cooler standard, as the cooler size based on the sale of

outlet?

 Are there any shelf complaints?

 Is the display of the Coca-Cola products in a standard

manner such as Thums up, sprite, Maaza, Fanta and
Limca",)
MARKET SEGMENTATION MODEL UNDER RED
AVAILABILITY

THE COMPANY HAS DIVIDED THEIR

OUTLETS ON THE BASIS OF THE
FOLLOWING CRITERIA-

VOLUME

CHANNEL

INCOME GROUP
VOLUME

 DIAMOND
Diamond - 800>C/s & above per year

GOLD
Gold - 500-799C/s per year

 SILVER
Silver - 200-499C/s per year

 BRONZE
Bronze - <200C/s per year
CHANNEL
 Grocery
-All kirana stores
-Departmental stores
-supermarkets
-provision stores etc.
 E & D Type 1
-QSR
-Bakery
-juice centers
-soft drink shops
-ice cream parlor
-tea shops etc.
 E & D Type 2
-sit down Restaurants
-bars
-Dhabas
-cafes etc.
 Convenience
-Chemists soap
-STD booths
-Pan - Bidi shops etc.
INCOME GROUP

 Low- Those outlets where low income customer

comes.

 Medium- Those outlets where medium income customer

comes.

 High- Those outlets where high income customer

comes.
ACTIVATION ELEMENTS
 GSB BOARD
 FLEX

 STAND

 FLANGE

 PRICE COMMUNICATION

Activation elements are based on different Channels,

different VPOs, different income groups
OBJECTIVES OF THE STUDY

 It is to understand the availability of the product.

 To know the availability of Activation elements in the
outlet.
 To know the impact of the activation elements on sales.

 To know the effect of visi cooler on sales after placing it

in prime position
 To know the working condition of the visi cooler
provided by the company.
 To know the demand for the new product MMNF
(Minute Maid Nimbu Fresh) in different channels,
volume outlets and localities.
 To know the demand for Coke in different channels,
volume outlets and localities.
 To compare the schemes with competitor Pepsi products.

 To know and improve the scope of the product.

 To analyze the effect of their schemes periodically

through the reports.
 To improve the service to the outlet.

 To take the suggestions from the outlet owners for better

service and for the better relationship between sales team
and the outlets.
RESEARCH METHODOLOGY

 Descriptive methodology is used to conduct the survey

 Sampling unit - Owners of the retail outlets.

 Sampling size- 200 outlets

 Sampling method- Random sampling

 For survey, sample size was taken from different

locations of Hyderabad.
 The sample collected from two hundred outlets of each
Grocery, Convenience and Eating & Drinking outlets.
FINDINGS
 With a great brand value, with good sales COCA-COLA
is the market leader in AP.
 There are not enough activation elements in some outlets
to attract the customer.
 Some outlets needed big size coolers for further increase
in sales.
 In some outlets offers are not reaching.

 In summer season, no matter of brand, there will be high

demand for cold soft drinks. So stock should be available
every time, supply should be in-time.
 DATA ANALYSIS

 SWOT Analysis

 FUTURE SUGGESTIONS

 LIMITATIONS