Social Networking

Sites
“Social networks will play the most
important role in the online habits
of young people and beyond.”
THE TIME BEFORE SNS
 forums, websites, blogs.

 Mailing list, e-groups newsletter/ e-

groups.com

 Telephone
 WHEN THERE WAS NO SNS

 having a hard time starting a

conversation
 people don’t trust you
 anonymous person
 hide ourselves
 avatars and username
SOCIAL NETWORKING SITES
ARE BORN
 profiles
 shows your identity
 power user
 profile building
 identity building
 self publishing
 community building
 community leader
 contributor
 network building
 1995 – YAHOO
 1998 – GOOGLE
 1999 – NAPSTER
 2000 – BLOGGER
 2001 – WIKIPEDIA
 2002 – FRIENDSTER
 2003 – MYSPACE
 2004 – FACEBOOK
 2005 – YOUTUBE
 2006 – TWITTER
 SOCIAL NETWORK

A SOCIAL NETWORK IS A SOCIAL

STRUCTURE MADE OF NODES.

 FOCUSES ON BUILDING ONLINE

REFERENCES.
 SOCIAL MEDIA

“INFORMATION CONTENT CREATED

BY PEOPLE. USING HIGHLY
ACCESIBLE AND SCALABLE
PUBLISHING TECHNOLOGY.”
“DON’T BE ANONYMOUS, BE FAMOUS
AND USE THE POWER OF SOCIAL
NETWORKING SITES”
Social Network Boom
FRIENDSTER
 Friendster has:
 BLOG – WORDPRESS
 FAN PROFILE
-Interact
-Testimonials
 BULLETIN BOARD
-Announce Events & Meetings ( Got
Club members)
 GROUPS
 MEET – WHO VIEWED ME?
 WEB, MOBILE SITE

 NO.1 SOCIAL NETWORK

 USED BY FILIPINOS (40M USERS).

 ONE OF THE TOP KEYWORD SEARCHES

ON SMART

 TOP SITES VISITED BY SMART SUBS.

YOUTUBE.com
 Youtube has;
 PORTFOLIO
-Showcase
-Exposure

 m.youtube.com & JAVA CLIENT

 EXTREMELY POPULAR VIDEO

PLATFORM.
FACEBOOK.com
 Facebook has;
-GAMES AS MARKETING TOOLS
-Fluff
-Your own games
-PROFILE PAGE
-GROUPS/EVENTS
-FAN PAGE/EVENTS
-EASY TO INTERACT
(THUMBS UP & LIKE)
-FEELING OF BEING LISTENED TO.
-1M USERS IN THE PHILS.
-160% GROWTH IN USERS FROM
THE PHILS. IN Q1 2009 (NO. 1 IN
THE WORLD).
-WEB AND MOBILE SITE.
MULTIPLY.com
 Multiply has;
-STORE
-EVENTS
COVERAGE
ORGANIZER
CONTEST
-m.multiply.com
-LOCALLY POPULAR, BLOGGER PLATFORM
-USED AS WEB STORES BLOG AND POSTS.
IMEEM.com
 Imeem has;
 a social media service
 To interact by watching, posting, and
sharing content of all digital media
types, including blogs, photos, audio, and
video.
TAGGED.com
 Tagged has;

 its users to build and customize

profiles, send messages, leave
comments, post bulletins, customize
status, browse photos, watch videos,
play games, give gifts, give tags.
 chatting and making friends
TRAVIAN.com
 Travian is;
 the first game of its type to be
playable on mobile phones.

 java client.
FLICKR.com
 Flickr is;
 Image and video hosting website, web
services suite, and online community
platform.
 Used by bloggers as a photo
repository.
MYSPACE.com
 Myspace has;

 WEB & MOBILE SITE

 USED AS FAN SITES BY MUSIC
ARTISTS AND ETC.
TWITTER.com
 Twitter has;

Fast growing micro-blogging platform.

What are you doing? 140 char. less.

TWITTER wants to be more like
MYSPACE which is cleaning up to be
more like FACEBOOK which wants to
be more like TWITTER..
PLURK.com
 Plurk has;
 Web and Mobile Site

 Locally popular micro-blogging service.

 Threaded Chat Box.

QIK.com
 QIK has;

 Web and Mobile Client

 Line video casting & streaming

platform

 Allows you to stream videos using your

Mobile Phone.
GOOGLE MAPS/LATITUDE
 Google maps has;

 Java based mobile client.

 Mapping service which allows you to

share your location with friends or
see where other friends are.
YAHOO.com
 Yahoo is;

 m.yahoo.com and SMS (6258)

 Comprehensive mash up of various services.

 One of the top searches on smart.

 YM is the leading IM service worldwide.

BEBO.com
 Bebo has;

 Blogging
 Photo sharing
 m.bebo.com
 Updates from your friends
HI5.com
 Hi5 has;
 Creating an online profile in order to show
information such as interests, age and
hometown.
 Uploading user pictures where users can
post comments.
 Also allows the user to create personal
photo albums and set up a music player in
the profile. Users can also send friend
requests via e-mail to other users.
ORKUT.com
 Orkut is;

 designed to help users meet new

friends and maintain existing
relationships.
WINDOWS LIVE.com
 Windows live has;

 Live Search search engine,

 The windows live Messenger

 Instant messaging client.

SULIT.com.ph
 Sulit has;

 Philippine Buy and Sell site.

 Many things you can see at the site
and of course you can order and buy
online.
 Entrepreneurs always see this as a
top business site.
Ning.com
 NING has:
 CREATE YOUR OWN SNS
 MONETIZE IT BY PUTTING ADS
 FEATURES
-GROUPS
-FORUMS
-BLOG
-PHOTOS
-VIDEOS
SOCIAL NETWORKING
TOOLS
 SMS/MMS
 PIXME
 Updates and uploads to FRIENDSTER
& FACEBOOK add PIXME app on your
Social Networking Sites.
 YM & PING.FM
 PING.FM ACCOUNT
 MMS MAIL
 FRING
 HELLOTXT
 Similar to ping.fm

 m.hellotxt.com
 SHOZU
 Native Phone Client (m.shozu.com).

 Platform for updating Social

Networking and Social Media Sites.
 WORDPRESS MOBILE
 m.wordpress.com

 Updates and articles to your

wordpress blog.
 MOBILE BASED SOCIAL
NETWORKS
moko.mobi - community at your fingertips!
Available on your mobile phone or on your
computer. Unlimited chat, create and share
exciting videos and photos with a worldwide
mobile community that cares about you.
mostyle.mobi - showcase web & mobile
community! Mobile blogs, groups or explore
a world of photo and video content.
 MOBILE TECH
ACCESS LAYER
GSM
CIRCUIT – SWITCH VOICE
SMS
MMS
GPRS
EDGE
3G
WIFI
 WIFI
 WIMAX
 PLATFORMS/APPS LAYER
 LBS
 WAP/WML
 SYMBIAN
 WINDOWS MOBILE
 MAC OS
 JAVA
 ANDROID
 SIP
“PUBLISHER NEED TO TURN WHAT
ARE MORE MEDIA INTO SOCIAL
MEDIA AND MUST LEVERAGE AND
SOCIAL DATA THEY GENERATE TO
TARGET ADVERTISING.”
 THE IMPACT OF THIS SOCIAL
NETWORKING SITES ARE:
 MARKETING
Changing the way we market Social
Networks will more become involved
meaningful.
 PUBLIC RELATIONS
 ADVERTISING
 RETAIL
 COSTUMER SERVICE
 Social Networking Profiles Portals.
Media Pages, RSS & Widgets become.
 Blogs are increasingly a fixture intop
ecommerce sites.
 Consumers can now track their
favorite stores & become advocates
of their causes in their profile.
 CONVERSATION
GLOBALLY , SNS ARE GROWING FAST

SNS USERS

YAHOO 505M
MYSPACE 117M
FACEBOOOK 132M
HI5 56M
FRIENDSTER 37M
 % of Social Networking
Subscribers
 43% - U.S
 76% - BRAZIL
 66% - INDIA
 71% - RUSSIA
 83% - PHILS.
 50% - AUSTRALIA
 64% - CHINA
 42% - JAPAN
 WHY USERS HANG OUT IN
THESE SNS
look for friends and family
 find a partner
 be updated on events / trends / happenings
 build their network
 entertainment
 shopping
 marketing
 build community
 to learn
FOR KIDS;

-Place to play
-Stuff, rewarded
-Look cute
-Moshi monsters
TEENS;

-Hang out place

-See and be seen
-Checking in, grooming
-FRIENDSTER
ADULTS;

-Social utility
-Re-connecting
-Networking
-Advancing
-FACEBOOK
Online games can help in
marketing and advertising..
Like some of the social
network.
 LEVEL UP

 FIRST ONLINE GAME PUBLISHER

IN THE PHILS.
 Games online

 RAGNAROK
 FLYFF
 ROHAN

-THERE ARE 42 ONLINE GAMES

-THERE ARE 7M ONLINE GAMERS
 MMOG

stands for;

-Massively
-Multiplayer
-Online
-Game
 MMORPG

stands for;

-Online role playing game

-Thousands of players logged into the same
game world.
-Game mechanics.
-Cooperative and Competitive.
-The GAME WORLD is persistent.
 VIRTUAL WORLD AFFECTS
ACTUAL WORLD
ASL PLZ?
 the first graphical real time social
networking tool
 game mechanics encourage meeting
people progression may depand on it.
 Has the same social structures as real
life barkada-party, school org- guild.
 Relationships are real.
 PLAYER MOTIVATIONS ( how
do we play?)
 ACCOMPLISHMENT
 IDENTITY
 COMMUNITY
 Easily attainable – achievements are with in
reach of all players regardless of their
expertise
 Graphically tracked.
 Immortality – failure with out the burden
of accountability dedication>
experimentation proficiency.
 IDENTITY
 Anonymity – negative aspects of self
consciousness are mitigated
 Experimentation – expectation based
on gender age and appearance are
gone.
 Recognition – reputation and celebrity
are based mostly on competence and
personality.
 COMMUNICATION
 participation – not a requirement but
a given.
 Cooperation – teamwork.
 Demonization – enemy incited and
unites a community. Encourages us vs.
them mentality which in turn
strengthens identity.
 Economy – trade gives value. Enforces
a sense of ownership.
RELERANCE

 the key to brand awareness.

 TO THINK ABOUT;

 there is really only room for one or

two brands to dominate each
category.

 This type of marketing is 5x more

effective than a 30 sec tv spot.
 Be careful on what you post.

 Just because you can update

anywhere doesn’t mean you have to.
..Thank you..