Questionnaire for Bank

1. What is the history of the concerned Region?

2. What are the products you are offering?
3. Strategies for various products of the concerned bank in this region?
4. What is your banks’ marketing strategies:
 Methods of promotion.
 Target customer
 Customer acquisition
 Profiling of the customer
 Relationship with customer
 Feedback
5. Do you have any niche segment to operate in Ranchi or Jharkhand?
6. What is your overall corporate strategy in Ranchi?
7. Who are your major competitor in Ranchi and Jharkhand?
8. Which kind of competitive edge you have in comparison of other banks?
9. Which kind of technology support system you have?
10. The profits of the bank for last 4 year.
11. What is the total income of the bank?
12. What are the major sources of income for the bank?
13. What is the fee income of the bank and it is how much of the total income?
14. What is the non-fee income and it is how much of the total income?
15. Which kind of expenditure is incurred by bank in this region and how much on different
heads?
16. What is the off-cost of the bank?
17. Credit to deposit ratio of your bank?
18. Non-performing assets of the bank in this region?
19. Which kind of measures your bank in this region is taking to improve profitability and
market share?
20. How can your bank contribute to regional growth?
21. Does interest rate vary from customer to customer if yes, how you decide on it?
22. What are the future strategies of the bank?