•Nishant Fogaat & Nikhil Bajpai

27/1/2011
JCPenny.com went from including a few
catalogue items online to becoming one of the
most visited websites on Internet.
Formed a separate subsidiary called JCP
Internet Commerce Solutions, focusing
primarily on its e-commerce presence and
catalogue.
 The USP of the website lies in the great set of products it caters to
the masses at their PCs, which includes:
• Women
• Men
• Homestore
• Teens
• Kids
• Babies
• Shoes
• Accessories
• Patio
• Jewelary & Watches
JCPenny Opticals
JCPenny Portraits
JCPenny Salon
JCPenny Custom Decorating
Teleflora
Jodee
Gifts & Registry
 JCPenny Opticals
It offer the special feature to allow the user to
upload the photo of person interested in the
optical, then trying out all possible eyewear
available & choose the best one.

Addition to Online Optical Fitting Room , it

offers great discounts to the customers.
 JCPenny Portraits
JCPenney Portrait Studios celebrates every stage of life by
capturing memories to create timeless portraits
 Scheduling your portrait session online is quick and
convenient.
Prepare for your session by viewing our online portrait
portfolio, backgrounds and collection options for all
portrait ideas. Personalize your session with a cherished
item, like a favourite blanket, toy or a family heirloom.
Within 24 hours of your portrait session you will receive
an email notification that your pictures are available to
view online. 
 JCPenny Salon
JCPenney offers an array of convenient, professional color, cut,
perm and relaxer services customized to fit our customers
lifestyle
JCPenney salons offer manicures, pedicures, spa pedicures
and hair removal services at select JCPenney stores.
JCPenney salons offer a full menu of high-quality spa services,
promoting wellness and beauty. Services include body massages,
skin treatments, manicures, pedicures and hair removal in
convenient locations with accommodating schedules
 Custom Decorating
Create a look that defines your personal style with the
help of one of our JCPenney experts.
For more than 50 years, JCPenney has created custom
window treatments
One of our 750 Decorator Consultants will help you
choose a color palette, fabrics and a design concept
that is just right for your lifestyle and budget. Plus,
our JCPenney experts will ensure proper
measurements and final installation.
 Teleflora
Use your JCPenny card to order flowers.
Same day delivery service provided on all bouquet
types.
Flower Delivery by local florists - The Teleflora
Difference
Send flowers abroad to:
Send Flowers Abroad to: Australia, France, Germany,
Italy, Japan, Mexico, Netherlands, Phillipines, Spain,
Switzerland, United Kingdom
 Jodee
Has been serving for past 39 years, Post-
Mastectomy Fashion
Medicare Full/Partial reimbursement in case of
insurance cover
 Wedding & Gift Registry
Every dollar you spend in the store, online or catalog –
for both regular- and sale-priced merchandise – will
earn you one point.
Earn 25% bonus points when you shop with your
JCPenney Rewards Credit Card!

One can register him/herself on JCPenny.com and

subsequently send gifts to friends on any occasion
onto the specified address.
 Today's Store Ad
Monogramming &Monogramming
& Hemming
Apparel Sizing Guidelines:
Men’s sizes, Women’s sizes, Kids sizes, Shoe
sizes.
Secure Socket Layering (SSL) technology to encrypt
(“scramble”) your credit or debit card information,
including the account number, while it is transmitted
over the Internet between your computer and our
website servers.
SSL is an industry standard technology for secure
online transactions.
JCPenney encourages customers to protect
themselves while on the Internet.
Advertising messages via text message to
mobile devices to customers that have
provided us permission via an opt in request
shall be distributed. 
The opportunity to opt out of a specific text
message marketing campaign will be made
available with the messages sent. 
JCPenney, Discover, Visa, MasterCard, and
American Express cards accepted.
Shop Online 24 hours a day at jcp.com or by
phone to 1-800-222-6161.
Major Purchase Charge Option is available
for online JCPenney Credit Card purchases of
$499 or more.
Customer can with ease track the shipping
status of his/her jcpenney.com order or view
his/her past purchases.
The customer after entering his location can
browse through all the available ads of various
products in that particular region of his
location.
James Cash Penney called his first dry goods
and clothing store “The Golden Rule” for one
very important reason. He believed that the
Golden Rule applied to all aspects of life, and
he intended to build a business using the
Golden Rule as his philosophical cornerstone.