AHISHAKIYE Boris

WRITING TASK

Creating a World Without Poverty: Social Business and the Future of Capitalism

The Nobel Price Mohammad YUNUS who founded microcredit has got a new idea: the social
business. It is a new way of making business that will help breaking poverty around the
world.
For Mr YUNUS, the main problem of the actual way of making business is the fact that
business is a synonym of making money. And it does not have to be that way. That is how he
invented “the Social business”.
The social business is a new manner of making business. It takes into account human features
such as caring about others and sharing with each other. So the social business is a no-loss
and no-dividend company with a social objective. It is different from a non-profit
organization because in the latter you only give money without getting it back whereas in a
social business you invest money but you retrieve it without making benefit.
So the new manner of making business requires investors who value the social goal as much
as earning money.
Mohammad YUNUS experienced that way of making business with two companies: Danone
and Telenor. The experience has shown that some companies are still influenced by
traditional market forces. That is because the capitalism model governs all companies.
But Mohammad YUNUS still thinks that such business is possible. Most of the people indeed
want to contribute to the world by doing something good for the world. So they will be
incented in investing in such businesses.