sGeek.

com A Complete Portal for Techno Geeks

Cadbury Company Profile

Thursday, 15 February 2007

Cadbury Company Profile

Introduction:
Cadbury India Ltd. is a 51% subsidiary of UK based Cadbury Scwepps plc. The company is a market leader in the
chocolates segment and also has a presence in confectioneries through its Eclairs and Googly brands. The company
has revamped its image in the recent past and has become aggressive in new brand launches. The managing director
Mr. Rajiv Bakshi has been responsible for the change in the culture of the company to a more proactive and aggressive
company than before. The parent has launched the “managing for Value” initiative which was implemented
by the company leading to a higher focus on profitability. Cadbury has a over 71% share in the chocolates market and it
competes with Nestle and Amul. Small pack sizes and innovative campaigns like “A Cadbury in every
pocket” focus on increase in consumption in lower income categories. In future, penetration gains will come from
introduction of economy brand variants and by increasing distribution reach. The company also has a 15% share in the
malted beverages segment through its “Bournvita” brand
Major line of Business:

Chocolates and Confectionery Products

Select Products and Services:
Chocolates and Confectionery are the main lines of business. The popular chocolate brands of the company are
Cadbury Dairy Milk, Gems, Perk, Picnic, 5 Star and Relish. In chocolates the company competes primarily with Nestle
and in confectioneries with Parry’s and Parle.
Key Differentiating Factors:
Is the market leader in chocolates. Under the leadership of Rajiv Bakshi has become aggressive in new launches. At this
moment , Cadbury has a presence primarily in metros, “A” and “B” category towns. Unlike
most FMCG companies that are aggressively targeting rural consumption, Cadbury will focus more on lower income
households in urban and semi-urban towns.

Financial Statistics:
1999 Sales: Rs. 4.2 billion
PAT: Rs.260 million
Personnel Highlights:
NA
Opportunities:
Marketing, Brand Management, Corporate Finance, HRD,

Contact:

Cadbury India Ltd.

Cadbury House
19, Bhulabhai Desai Road
Mumbai 400026
Phone : (022) 4939558
Website: www.cadburyindia.com

http://www.sgeek.com Powered by Joomla! Generated: 18 March, 2011, 21:11