What is this?

:
To get started, navigate to the matrix on the right, then
click on each of the options to see the most dominant
persona with that trait come forth, and read the
description.
Interactive matrix. This matrix is based on the spread done
for fast company (see portfolio). I chose to make this different from
the norm by making the matrix the navigation. Clicking on a row will
move the white selector to bring up Steve Irwin, Don Bluth, and JRR
Tolkien next to one another on the right of the matrix. The images
shuffle to show hierarchy: which person was the most dominant in
this catagory. It further elaborates in detail on the given category
with a popup window underneath the people’s images. Clicking
another row will cause the images to shuffle accordingly.

indicates mouse click

General Navigation
Options Button

focus on personas

focus on matrix

About Button

This matrix was made for the GC2 class at the Ringling
College of Art and Design. The assignment was to choose
three different people: two creative minds (old and new),
and one non-creative, but well-known, person. The matrix
was creative to be interactive and somewhat fun, while
providing interesting infos about these people.
interactive