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    This document outlines the course structure and requirements for an AP Degree in Design, Technology and Business over 4 semesters. The degree includes courses in marketing management, economics, branding, design, and international business. It also includes practical projects, work experience, and exams.

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    This document outlines the course structure and requirements for an AP Degree in Design, Technology and Business over 4 semesters. The degree includes courses in marketing management, economics, branding, design, and international business. It also includes practical projects, work experience, and exams.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views1 page

    PdfAK - BMM

    Uploaded by

    Delia Nvm
    This document outlines the course structure and requirements for an AP Degree in Design, Technology and Business over 4 semesters. The degree includes courses in marketing management, economics, branding, design, and international business. It also includes practical projects, work experience, and exams.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Branding & Marketing Management

    AP Degree in Design, Technology and Business

    1st Semester 30 2nd Semester 30 3rd Semester 30 4th Semester 30

    TEKO project 3 Economics 1 2 Micro Economics 4 International Marketing I


    Personal Development 1 Marketing Management 5 Electives 7
    International Marketing II
    Value Chain Project 3 Management & Leadership 3 Sustainability 2 (I+II) 5

    Style History 3 Economics 2 2 Applied Marketing 3


    Electives 8
    Brand ID & Product Brand Analysis 4 Work Experience 15 E-Strategy 4
    Development 1
    Design 4 Brand Strategy 4 Work Experience Exam Applied Concept Generation 3

    Business 6 Graphic Design 1


    Final Exam 15

    Technology 6 Entrepreneurship 3

    Global Communication 3 1st year exam – oral part

    1st year exam – written part

    Exam ECTS point

    Course/projects ECTS point

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