FACULTY OF BUSINESS BBA ( HONS ) MARKETING

FACULTY OF BUSINESS MANAGEMENT

UNIVERSITY OF TECHNOLOGY MARA MALAYSIA SHAH ALAM

( MKT 657 )

“ New Innovative ICU Bed ”

PREPARED BY :

DIYANA BT IDZAHAR

NUR FATIN LIYANA BT OMAR BAKI

NUR HASLINDA BT RAZUAN

NORADIBAH

BM220 5A
 Opportunities
Factors Weight Rating Weighted
score
1 Creating new product by new technology 0.08 3
2 Selling under own brand name 0.06 3
3 Increasing number of obese people 2
4 52,000 cases of stroke in 2009 and increase
year by year 0.07 4
5 Accident rate among Malaysian up to 7.8% per year 0.04 2
6 Opportunity growing in other countries 0.06 3
7 Establishment of Institutions for medical
improvements 0.06 2
8 Number of critical patient 0.04 3
 Factors Weight Rating Weighted Score
1
2
Product Imitation Threats
0.04
Unemployment rate increase up to 3.2% in
0.03
2
3
2010
3 Small market share 0.06 2
4 Financial position 0.05 2
5 Rising cost of healthcare 0.06 2
6 Compete with traditional bed company 0.04 1
7 Rapid technological change adaptation 0.06 2
8 Competitors could use aggressive
marketing tactics cut prices/increase
promotion 0.06 3
9 Decrease demand for modern technology 0.03 2
10 Competitors bring out similar products 0.04 3
11 Strong brand preference and
customer loyalty 0.06 3
12 Economic downturn 0.06 2
TOTAL 1.00