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Service Sector Management: Definition, Characteristics & Classification of Service
Service Sector Management: Definition, Characteristics & Classification of Service
Prepared By:
Janavi Pitale
Definition of Service
• According to AMA…
“Service are the activities, benefits or satisfaction
Intangible
On the basis of type of relationship
& transaction
(Type of relationship)
Membership No formal membership
(Type of Continuous
transaction)
Discrete
On the basis of scope for customization
and judgement in service delivery
Low
On the basis of nature of Demand &
Supply for service
(Demand Fluctuation)
Wide Narrow
Demand can
be met
(Supply Constraints)
Demand cannot
be met
On the basis of method of
service delivery
ature of Interaction)
C O
C O
C O
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