EVALUATION AND

CONTROL OF
MARKETING EFFORTS
VIJU JADHAV
MBA
Dept. of Mgt. Sci.
Dr. BAMU A’bad.
STAGES OF MARKETING
EVALUATION
 Barter Stage
 Local Market Stage
 Money Economy Stage
 Industrial Revolution Stage
 Free Trade Stage
 Mass Distribution Stage
 Economic Revolution Stage
 Global Village Stage
 Production Oriented Stage
 MARKETING EVALUATION
TECHNIQUES
Sales Analysis
Market Share Analysis
Market Cost & Profitability Analysis
Efficiency ratios
Marketing Effectiveness Rating Review
Marketing Audit
CONTROL PROCESS FOR
THE MARKETING PLAN

Setting Standards Based On

Plans
Measuring Performance Against
Standards
Correcting deviations from
Standards and Plans
 MARKETING
EFFORTS
Techniques are used after the
marketing plan period to analyze
success in achieving individual
marketing objectives and to
more broadly assess the entire
organization’s marketing efforts.
 BIBLIOGRAPHY:
Marketing
-Philip Kotler
Marketing Management
-Tapan K. Panda
Marketing Management
-S. A. Sherlekar
Marketing Management
-Arun Kumar
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