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  • Pepsico Was Blamed, in Multiple Claims, For Selling Cans of Diet Pepsi With Foreign Objects Like Syringes and Metallic Nails Inside

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    Rohan Desai
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    PepsiCo was accused of selling Diet Pepsi cans containing foreign objects like syringes and nails. In response, Pepsi conducted investigations with the FDA and created a crisis communications plan focused on public safety, finding and fixing the problem, communicating frequently with the media, customers, consumers and employees, and taking full responsibility.

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    PepsiCo was accused of selling Diet Pepsi cans containing foreign objects like syringes and nails. In response, Pepsi conducted investigations with the FDA and created a crisis communications plan focused on public safety, finding and fixing the problem, communicating frequently with the media, customers, consumers and employees, and taking full responsibility.

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    18 views3 pages

    Pepsico Was Blamed, in Multiple Claims, For Selling Cans of Diet Pepsi With Foreign Objects Like Syringes and Metallic Nails Inside

    Uploaded by

    Rohan Desai
    PepsiCo was accused of selling Diet Pepsi cans containing foreign objects like syringes and nails. In response, Pepsi conducted investigations with the FDA and created a crisis communications plan focused on public safety, finding and fixing the problem, communicating frequently with the media, customers, consumers and employees, and taking full responsibility.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    PepsiCo was blamed, in multiple claims, for selling
    cans of Diet Pepsi with foreign objects like syringes
    and metallic nails inside.
    Communication Plan
    First, Pepsi, along with the FDA, conducted investigations of the
    bottling companies.

    Pepsi created an in-house crisis communications plan, identified four


    primary publics to target:
    ð news media,
    ð the customers who purchased the product,
    ð consumers,
    ð and employees and local Pepsi-Cola bottlers.
    Communication Plan
    Pepsi͛s response focused on four principles

    ð Put public safety first;


    ð Find the problem and fix it;
    ð Communicate frequently, quickly and regularly; and
    ð Take full responsibility for resolving the crisis.

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