What is Twitter?

. A Micro-blog
. An Instant messenger
.Mass-communication tool
Getting Started With Twitter?
- Create a complete profile

- Brand’s logo

- Website URL

- Create a custom background

How to gain maximum exposure
on Twitter?
-Use the ‘Find Other People’ or ‘Search’ tool

- Post Tweet updates (messages) regularly

- Make your Tweets understandable, inviting,

compelling and informative
- Identify prospective customers

- Point others to your company’s website\blog

 Use hashtags:

Hear what people are already saying

- about you and your competitors
- search.twitter.com for #yourbrandname
 Useful Twitter Tools

Search.Twitter : Complete an advanced search

around key phrases, within specific dates, and from specific
handles.

TweetDeck: A desktop app that lets you organize your

followers into specific categories (i.e. industry leaders,
customers, potential customers, etc.)

ExecTweet: Find and follow top executives on Twitter.

Other Apps -http://techcrunch.com/2009/02/19/the-

Business Opportunities :

- While the recent phenomenon of Twitter has hit mainstream

news, & media, there are still a number of opportunities to use
Twitter as a tool to help meet the needs of a corporation or
organization.

- Twitter allows businesses a new mode of customer

communication
 Conclusion:

* Talk. Interact. Respond.

* Talk about your area of expertise

* The 3 Marketing P's To use twitter effectively-

be provocative, provide value, and most of all, be
personable
Thank You!
 Presented By:-
Yogesh M. Gadekar,
SME & BDM,Micro Media Marketing