February 2011

Master of Business Administration-MBA Semester 4

MB0036 – Strategic Management and Business Policy - 3 Credits

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain how strategies are formulated and implemented. (10 marks)

Q.2 Mr. Nandankumar wants to start a business of his own. He is seeking advice

from a consultancy firm on how to go about it. If you were an employee of this

consultancy firm, how would you guide him in preparing a business plan that

would suit Nandankumar’s business? (10 marks)

Q.3. a. What is the purpose of business continuity plan? (5 marks)

b. Give a short note on mitigation strategies. (5 marks)

Q.4. Distinguish between financial investor and strategic investor. (10 marks)

Q. 5 Give a note on enforcement of intellectual property rights. (10 marks)

Q. 6. Give a note on complex systems behaviour and creativity. (10 marks)February

2011

Master of Business Administration-MBA Semester 4

MB0036 – Strategic Management and Business Policy - 3 Credits

Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the importance of licensing and assigning IP rights. (10 marks)

Q.2 Assess the need for Corporate Social Responsibility with supporting instances.

(10 marks)

Q.3 What are the obstacles faced by small business units? Explain with examples.

(10 marks)
Q.4. Are decision support systems beneficial in strategic management and

business policies? Justify your answer. (10 marks)

Q. 5 Mr. Kevin is a CFO of a multinational company. What would be his role and

responsibilities in the company? (10 marks)

Q. 6 Give a note on strategies that improve sales. (10 marks)