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Marketing Mix in Airlines Industry
Marketing Mix in Airlines Industry
Its Not About Simply Reaching Out to Customers With the Right Service.
But, Its Also About Creating That Right Desire to Possess The Service.
RAINBOW OF SERVICE MARKETING MIX
• Consolidation.
Sales promotion
Word of mouth
PROMOTION MIX
Advertising
Sales promotion
Word of mouth
PROMOTION MIX
Advertising
Publicity
Word of mouth
PROMOTION MIX
Advertising
Publicity
Sales promotion
• Competence.
• Reliability.
• caring Attitude.
• Responsiveness.
• Initiative.
• Goodwill.
PROCESS MIX
• Reservation.
• Flight Information.
• Baggage Handling.
• Meal Service.
• Flight Entertainment.
•Aircraft.
• Booking offices or ticket
•Seating Configuration.
counters.
•Good Inner-exteriors.
• Paperwork.
•Cleanliness.
• Brand Logo.
•Uniforms.
• Tickets. •Ambience.
•Baggage.
•Labels or Tag.
By
GROUP-8
Biswajit Ghosh – H12.