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  • Advertising in A Nut Shell

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    Mainak Banerjee
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    This document provides an overview of advertising, including its objectives, components, models, types, importance, and relationship to a product's life cycle. It defines advertising and discusses the 5 Ms (Mission, Money, Message, Media, Measurement). It describes the AIDA model of creating awareness, interest, desire, and action in customers. It outlines different types of advertising like outdoor, covert, surrogate, broadcast, and public service advertising. It discusses the importance of creating awareness, increasing sales, building brand identity and image, and communicating changes. It also categorizes advertising into product, institutional, competitive, comparative, and reminder advertising and examines their relationship to a product's life cycle stages.

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    Advertising

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    This document provides an overview of advertising, including its objectives, components, models, types, importance, and relationship to a product's life cycle. It defines advertising and discusses the 5 Ms (Mission, Money, Message, Media, Measurement). It describes the AIDA model of creating awareness, interest, desire, and action in customers. It outlines different types of advertising like outdoor, covert, surrogate, broadcast, and public service advertising. It discusses the importance of creating awareness, increasing sales, building brand identity and image, and communicating changes. It also categorizes advertising into product, institutional, competitive, comparative, and reminder advertising and examines their relationship to a product's life cycle stages.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    22 views17 pages

    Advertising in A Nut Shell

    Uploaded by

    Mainak Banerjee
    This document provides an overview of advertising, including its objectives, components, models, types, importance, and relationship to a product's life cycle. It defines advertising and discusses the 5 Ms (Mission, Money, Message, Media, Measurement). It describes the AIDA model of creating awareness, interest, desire, and action in customers. It outlines different types of advertising like outdoor, covert, surrogate, broadcast, and public service advertising. It discusses the importance of creating awareness, increasing sales, building brand identity and image, and communicating changes. It also categorizes advertising into product, institutional, competitive, comparative, and reminder advertising and examines their relationship to a product's life cycle stages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 17

    Advertising in a nut

    shell
    Objective of the Study
    • To find out how advertisement really
    works
    Advertising

    Advertising is defined as any


    paid form of non - personal
    presentation and promotion of
    products by an identified
    sponsor using suitable media to
    inform , persuade , and remind the
    target customers
    5 Ms of Advertising

    •Mission: Objectives
    •Money: Budget
    •Message :
    Communication
    •Media: Placement
    •Measurement :
    Evaluation
    AIDA - Model
    Awareness
    •

    • Interest
    •

    • Desire
    •

    Action
    TYPES OF ADVERTISING

    • OUTDOOR
    ADVERTISING
    •

    • COVERT
    ADVERTISING
    •

    • SURROGATE
    ADVERTISING
    •
    •
    TYPES OF ADVERTISING

    • BROADCAST
    •

    • PUBLIC SERVICE
    •

    • INFOMERCIALS
    IMPORTANCE

    • Creating
    awareness
    • Increase sales
    • Brand identity &
    Brand image
    • Communicate a
    change
    • Increase the buzz
    value
    Categories of Advertising

    Product Advertising
    Nonpersonal selling of a particular good or
    service.
    - TV ads
    - billboards
    - junk mail
    other Categories of
    Advertising
    nstitutional Advertising

    Also called Advocacy advertising


    other Categories of
    Advertising
    eering Advertising , also called Informat
    “… tries to develop primary demand…”
    Done in the early stage of the Product Life
    Cycle.
    Competitive Advertising

    Direct Indirect
    other Categories of
    Advertising
    Competitive Advertising
    Direct
    o get you to take action now - buy the product now. Immediate
    g

    Indirect
    the advantages so if you think about this product later, you will
    Comparative Advertising

    parisons with competitive brands.


    ut now they do it freely.

    viewer to NOT want to buy the product - if the comparison is too


    Comparative Advertising

    countries do not allow Comparative Advertising.

    countries allow it,,, but,, you have to prove any stateme


    other Categories of
    Advertising
    Reminder Advertising

    Life Cycle. You already know about the product - they want you

    ining.
    Relationship between
    Advertising and the Product Life Cycle
    • Thank
    you

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